3 brothers used this deck to pitch their healthy energy drink on 'Shark Tank.' 8 months later;; the company was worth $50 million.

Kitu Life

arc beats above · slides in the middle · loops below · scroll → 2 LOOPS

Deck intelligence map

coverage by narrative range · generated from this deck JSON

Narrative range 20 total

Metadata

Components

Metrics

Tools

Frameworks

Beats

Loops

Problem 1 slides 100% 1/1 slides 100% 1/1 slides · 9 hits

— 0/1 slides

100% 1/1 slides 100% 1/1 slides 100% 1/1 slides · 2 hits Agitate 9 slides 100% 9/9 slides 100% 9/9 slides · 42 hits

— 0/9 slides

11.1% 1/9 slides 100% 9/9 slides 77.8% 7/9 slides · 9 hits Solution 10 slides 100% 10/10 slides 100% 10/10 slides · 50 hits

— 0/10 slides

10% 1/10 slides 20% 2/10 slides 100% 10/10 slides

— 0/10 slides

Slide inventory

every slide · same image gating as the playbook

Includes logos for Keto, Non-GMO Project, Under Armour, and Shark Tank.present_solution

Open slide detail

Uses a narrative storytelling approach to establish brand origin and mission.establish_context

Open slide detailLoop · Logic Chain

Uses a 'bad guys' vs 'hero' framing to contrast competitors with the product.frame_problem

Open slide detailBeat · ProblemLoop · Logic Chain

Includes a testimonial callout and a specific health claim comparison (avocado).compare_peers

Open slide detailBeat · AgitateLoop · Logic Chain

The slide uses four bar charts to demonstrate market dominance in specific segments (Total US Food, Top Supermarket Chain, Natural Channel, Specialty Channel).show_traction

Open slide detailBeat · AgitateLoop · Logic Chain

The slide uses a diagonal gold band design to organize the logos.show_traction

Open slide detailBeat · AgitateLoop · Cost Of Inaction

The slide uses photographic evidence to demonstrate retail execution and brand visibility.show_traction

Open slide detailBeat · AgitateLoop · Cost Of Inaction

Features three photos of elaborate product displays in retail environments, including one with a bicycle as a prop.show_traction

Open slide detailBeat · AgitateLoop · Cost Of Inaction

The slide uses a collage of photos to demonstrate physical retail footprint and merchandising success.show_traction

Open slide detailBeat · AgitateLoop · Cost Of Inaction

The slide uses photographic evidence to demonstrate product placement and retail execution.show_traction

Open slide detailBeat · AgitateLoop · Cost Of Inaction

Features photos of shelf placement and a branded floor display basket.show_traction

Open slide detailBeat · Agitate

Includes a price tag showing $2.79.show_traction

Open slide detailBeat · Agitate

The slide serves as a visual catalog of the product portfolio, highlighting key certifications (Non-GMO, Keto, Kosher, No artificial ingredients).present_solution

Open slide detailBeat · Solution

Includes product imagery, key nutritional callouts, and social proof (Shark Tank, Under Armour partnership).present_solution

Open slide detailBeat · Solution

The slide uses a visual comparison to position Kitu as the only healthy, keto-certified, and protein-rich option.compare_peers

Open slide detailBeat · Solution

The slide uses a wood-textured bottle graphic to symbolize sustainability, with four key attributes listed around it.other

Open slide detailBeat · Solution

Includes product imagery, key nutritional callouts, and social proof (Keto, Under Armour, Shark Tank).present_solution

Open slide detailBeat · Solution

The table highlights KITU's superior protein content and lack of sugar compared to competitors.compare_peers

Open slide detailBeat · Solution

The slide showcases the existing product portfolio alongside the announcement of a new format.present_solution

Open slide detailBeat · Solution

The slide uses a clean, product-focused layout to announce a new SKU.present_solution

Open slide detailBeat · Solution

Includes product image, key nutritional benefits, and brand badges.present_solution

Open slide detailBeat · Solution

The slide uses a visual equation (Creamer + Cold Brew) to illustrate product synergy.present_solution

Open slide detailBeat · Solution

The slide serves as a final brand impression and contact/closing page.state_next_steps

Open slide detail