Macy's just announced a deal with Mirakl;; a software startup building marketplaces. See the 14-page pitch deck it used to nab $555 million from investors like Silver Lake.

Mirakl

arc beats above · slides in the middle · loops below · scroll → 2 LOOPS

Deck intelligence map

coverage by narrative range · generated from this deck JSON

Narrative range 16 total

Metadata

Components

Metrics

Tools

Frameworks

Beats

Loops

Problem 3 slides 100% 3/3 slides 100% 3/3 slides · 16 hits

— 0/3 slides

100% 3/3 slides · 4 hits 66.7% 2/3 slides 100% 3/3 slides · 6 hits 100% 3/3 slides · 6 hits Solution 6 slides 100% 6/6 slides 100% 6/6 slides · 42 hits

— 0/6 slides

33.3% 2/6 slides · 3 hits

— 0/6 slides

100% 6/6 slides · 9 hits

— 0/6 slides

Traction 3 slides 100% 3/3 slides 100% 3/3 slides · 24 hits

— 0/3 slides

66.7% 2/3 slides · 3 hits

— 0/3 slides

100% 3/3 slides · 6 hits

— 0/3 slides

Why Now 3 slides 100% 3/3 slides 100% 3/3 slides · 16 hits

— 0/3 slides

100% 3/3 slides · 4 hits 66.7% 2/3 slides 100% 3/3 slides · 6 hits 100% 3/3 slides · 6 hits Closing Ask 1 slides 100% 1/1 slides 100% 1/1 slides · 2 hits

— 0/1 slides

100% 1/1 slides

— 0/1 slides

Slide inventory

every slide · same image gating as the playbook

front_matter

Open slide detail

The chart highlights '10 years' growth in 3 months' at the Q1 2020 inflection point.argue_timing

Open slide detailBeat · ProblemLoop · Why Now

The chart shows Enterprise Marketplaces consistently outperforming Core eCommerce in growth rates across all four quarters of 2020.compare_peers

Open slide detailBeat · ProblemLoop · Why Now

Uses a flywheel/circular flow diagram to illustrate the relationship between sellers, the marketplace platform, and customers.establish_context

Open slide detailBeat · ProblemLoop · Why Now

inspire_vision

Open slide detailBeat · Solution

illustrate_case

Open slide detailBeat · Solution

The slide combines internal company growth metrics (valuation, funding) with external social proof (customer logos).show_traction

Open slide detailBeat · Solution

The slide uses a background of logos to establish social proof, overlaid with a central banner highlighting GMV, number of enterprises, and growth rate.show_traction

Open slide detailBeat · Solution

Includes a testimonial from a customer (SalonCentric).present_solution

Open slide detailBeat · Solution

Includes a testimonial from Leroy Merlin and highlights key platform features and certifications.present_solution

Open slide detailBeat · Solution

The slide uses a process flow diagram to show the stages of engagement.present_framework

Open slide detail

Includes a testimonial from Madewell.show_traction

Open slide detail

The slide uses a four-column layout to categorize value propositions, each paired with a customer logo and either a quote or specific growth metrics.show_traction

Open slide detail

state_next_steps

Open slide detailBeat · Closing Ask