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VanMoof · pitchdeck

Popular Dutch e-bike startup VanMoof has raised $40 million as growth explodes — here's an exclusive look at its pitch deck

8 pages · 7 arc beats · 2 loops

Pitchdeck Download JSON
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Popular Dutch e-bike startup VanMoof has raised $40 million as growth explodes — here's an exclusive look at its pitch deck

VanMoof
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 1
— No image bound to this slide. Wire up imgproxy to display the rendered slide JPEG.
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Deck intelligence map

7
coverage by narrative range · generated from this deck JSON
Narrative range 8 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Hook 1 slides 100% 1/1 slides 100% 1/1 slides · 3 hits
— 0/1 slides
100% 1/1 slides
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100% 1/1 slides
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Mission 2 slides 100% 2/2 slides 100% 2/2 slides · 9 hits
— 0/2 slides
50% 1/2 slides · 2 hits
— 0/2 slides
100% 2/2 slides 100% 2/2 slides Evidence 1 slides 100% 1/1 slides 100% 1/1 slides · 5 hits
— 0/1 slides
100% 1/1 slides 100% 1/1 slides 100% 1/1 slides
— 0/1 slides
Development 1 slides 100% 1/1 slides 100% 1/1 slides · 3 hits
— 0/1 slides
100% 1/1 slides
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100% 1/1 slides
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Evidence 1 slides 100% 1/1 slides 100% 1/1 slides · 9 hits
— 0/1 slides
100% 1/1 slides 100% 1/1 slides 100% 1/1 slides
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Why Now 1 slides 100% 1/1 slides 100% 1/1 slides · 8 hits
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100% 1/1 slides 100% 1/1 slides 100% 1/1 slides Action 1 slides 100% 1/1 slides 100% 1/1 slides · 4 hits
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100% 1/1 slides
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100% 1/1 slides
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Slide inventory

8
every slide · same image gating as the playbook
01
Slide 1
front_matter
Open slide detailBeat · Hook
02
The slide serves as a brand manifesto/preface for the pitch deck.inspire_vision
Open slide detailBeat · MissionLoop · Golden Circle
03
Minimalist design with a focus on brand identity and core purpose.inspire_vision
Open slide detailBeat · MissionLoop · Golden Circle
04
The slide uses a numbered list format to define the two pillars of their business model.present_solution
Open slide detailBeat · Evidence
05
Uses callout lines to map specific bike components to feature descriptions.present_solution
Open slide detailBeat · Development
06
The slide uses screenshots of articles from TechCrunch, The Verge, and TMW to establish social proof and brand authority.show_traction
Open slide detailBeat · Evidence
07
Uses news clippings as social proof/evidence of market trends.argue_timing
Open slide detailBeat · Why NowLoop · Cost Of Inaction
08
state_next_steps
Open slide detailBeat · Action