Here's the pitch deck that Playhouse used to raise $2.8 million to become a 'TikTok for real estate'

Playhouse
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 1
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Deck intelligence map

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coverage by narrative range · generated from this deck JSON

Slide inventory

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every slide · same image gating as the playbook
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Slide 1
front_matter
02
The chart shows a clear divergence between user growth and the implied market stagnation mentioned in the text.frame_problem
Open slide detailBeat · ProblemLoop · Cost Of Inaction
03
The slide uses a comparison of hashtag growth to imply a shift in consumer behavior away from traditional platforms like Zillow toward video-first platforms likargue_timing
Open slide detailBeat · ProblemLoop · Why Now
04
The chart uses a stylized bar design with rounded tops.show_traction
Open slide detailBeat · TractionLoop · Why Now
05
The chart shows rapid growth in followers and likes over a one-month period in early 2021.show_traction
Open slide detailBeat · TractionLoop · Why Now
06
present_solution
Open slide detailBeat · ProductLoop · Why Now
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Includes a screenshot of a Product Hunt newsletter feature.show_traction
Open slide detailBeat · TractionLoop · Why Now
08
Visual collage of inbound email/message inquiries from real estate professionals.show_traction
Open slide detailBeat · TractionLoop · Why Now
09
Uses a top-down market sizing approach based on industry commission data.size_opportunity
Open slide detailBeat · Market SizeLoop · Why Now
10
The slide is split into two sections: Founders (with headshots and bios) and Investors (listing firms and individual angel investors).other
Open slide detailBeat · TeamLoop · Why Now
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The slide uses a visual of a mobile app interface to demonstrate the 'creator-driven' and 'mobile-native' aspects.argue_timing
Open slide detailLoop · Why Now