Google's Waze wants more outdoor advertising dollars. Here are pitch decks it is using to sell itself as a complement to out-of-home ads.

Waze

arc beats above · slides in the middle · loops below · scroll → 2 LOOPS

Deck intelligence map

coverage by narrative range · generated from this deck JSON

Narrative range 14 total

Metadata

Components

Metrics

Tools

Frameworks

Beats

Loops

Setup 2 slides 100% 2/2 slides 100% 2/2 slides · 9 hits

— 0/2 slides

100% 2/2 slides · 3 hits

— 0/2 slides

100% 2/2 slides

— 0/2 slides

Complication 3 slides 100% 3/3 slides 100% 3/3 slides · 8 hits

— 0/3 slides

100% 3/3 slides 100% 3/3 slides 100% 3/3 slides 100% 3/3 slides Solution 6 slides 100% 6/6 slides 100% 6/6 slides · 33 hits

— 0/6 slides

83.3% 5/6 slides 50% 3/6 slides 100% 6/6 slides 16.7% 1/6 slides Evidence 3 slides 100% 3/3 slides 100% 3/3 slides · 13 hits

— 0/3 slides

33.3% 1/3 slides

— 0/3 slides

100% 3/3 slides

— 0/3 slides

Slide inventory

every slide · same image gating as the playbook

The slide uses a background image of a highway interchange to reinforce the context of driving.show_traction

Open slide detailBeat · Setup

The slide uses iconography to categorize data inputs like location, intent, and demographics.present_solution

Open slide detailBeat · Setup

The diagram uses a hub-and-spoke model to show Waze as a component of the Google Ads ecosystem.present_solution

Open slide detailBeat · ComplicationLoop · Iceberg

Uses Waze branding icons to illustrate the in-car context.present_framework

Open slide detailBeat · ComplicationLoop · Iceberg

The slide uses a map background with icons representing daily activities (Store, Salon, Home, Gym, School, Work) connected by paths.illustrate_case

Open slide detailBeat · ComplicationLoop · Iceberg

The slide uses a series of icons to represent different targeting parameters.present_solution

Open slide detailBeat · Solution

The slide illustrates a 'Zero Speed Takeover' strategy where physical OOH proximity triggers a mobile ad.present_solution

Open slide detailBeat · Solution

The slide uses a visual metaphor of a road to frame the analysis of OOH advertising effectiveness.establish_context

Open slide detailBeat · Solution

The map visualizes billboard locations with varying impression multipliers (1X, 2X, 3X).present_solution

Open slide detailBeat · Solution

Uses a visual comparison between a physical billboard and a Waze app interface showing the same ad.argue_timing

Open slide detailBeat · SolutionLoop · Analogy

Uses a timeline/process flow to illustrate the digital-physical ad integration.present_solution

Open slide detailBeat · Solution

The slide uses visual mockups of mobile phone screens to demonstrate ad placement.present_solution

Open slide detailBeat · Evidence

The slide illustrates the transition from traditional OOH (Out-of-Home) advertising to context-aware mobile advertising.present_solution

Open slide detailBeat · Evidence

The slide uses a split-screen visual to show the bridge between physical OOH (Out-of-Home) advertising and digital mobile engagement.present_solution

Open slide detailBeat · Evidence