This pitch deck won cloud startup OwnBackUp $167.5 million from backers like Salesforce and Insight Partners

OwnBackup
arc beats above · slides in the middle · loops below · scroll → 4 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 1
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Slide inventory

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every slide · same image gating as the playbook
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Slide 1
The visual shows the Own cloud platform connecting to various SaaS platforms like Salesforce and Sage.front_matter
Open slide detailBeat · Attention
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Includes company stats and a map showing global presence.establish_context
Open slide detailBeat · Situation & Context
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The slide uses a simple, high-contrast design to emphasize the company's founding principle.inspire_vision
Open slide detailBeat · Situation & ContextLoop · Golden Circle
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Uses a metaphor to frame the security problem.frame_problem
Open slide detailBeat · Problem (Identify pain)Loop · Cost Of Inaction
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Uses a classic shared responsibility model diagram common in cloud security.establish_context
Open slide detailBeat · Problem (Identify pain)Loop · Cost Of Inaction
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The slide emphasizes the 'shared responsibility' model for SaaS data protection.frame_problem
Open slide detailBeat · Problem (Identify pain)Loop · Cost Of Inaction
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The slide uses a quote to validate the need for third-party backup solutions.cite_precedent
Open slide detailBeat · Problem (Identify pain)Loop · Cost Of Inaction
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The diagram uses a layered stack metaphor to show how OwnBackup sits alongside/underneath Salesforce.present_solution
Open slide detailBeat · Solution (Provide relief)Loop · Before After
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present_solution
Open slide detailBeat · Solution (Provide relief)Loop · Before After
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The slide highlights three key value propositions: immutable archives, custom retention policies, and storage cost optimization, supported by compliance icons (present_solution
Open slide detailBeat · Solution (Provide relief)Loop · Before After
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present_solution
Open slide detailBeat · Solution (Provide relief)Loop · Before After
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The slide uses a split-screen layout: left side shows a growth chart, right side shows social proof and metrics.show_traction
Open slide detailBeat · DesireLoop · Quick Win Big Bet
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show_traction
Open slide detailBeat · DesireLoop · Quick Win Big Bet
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The chart is a stylized pie chart representing market growth over time (Today through 2024).size_opportunity
Open slide detailBeat · DesireLoop · Quick Win Big Bet
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inspire_vision
Open slide detailBeat · Satisfaction
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other
Open slide detailBeat · Satisfaction
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state_next_steps
Open slide detailBeat · Satisfaction