Fertility startup Apricity posted its best ever month for revenue during COVID-19. Check out the pitch deck it used to raise $7 million in funding in 2019.

Apricity
arc beats above · slides in the middle · loops below · scroll → 1 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 1
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Deck intelligence map

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coverage by narrative range · generated from this deck JSON

Slide inventory

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every slide · same image gating as the playbook
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Slide 1
front_matter
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front_matter
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transition
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The slide uses a grid of metrics to establish the scale of the problem and the market opportunity.size_opportunity
Open slide detailBeat · ProblemLoop · Cost Of Inaction
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The slide uses a mix of statistics to build a case for the problem, contrasting employee struggle with low employer benefit adoption.frame_problem
Open slide detailBeat · ProblemLoop · Cost Of Inaction
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Uses a process diagram to contrast clinic-centric vs patient-centric models.frame_problem
Open slide detailBeat · ProblemLoop · Cost Of Inaction
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transition
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The slide uses a metaphorical image to define the brand name.front_matter
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inspire_vision
Open slide detailBeat · Solution
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front_matter
Open slide detailBeat · Solution
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present_solution
Open slide detailBeat · Solution
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transition
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The slide uses a hub-and-spoke diagram to illustrate the advisor's role.illustrate_case
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The slide uses a checklist metaphor to show service customization options.present_solution
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present_solution
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present_solution
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The slide uses a hub-and-spoke diagram to connect the AXA brand to four core value propositions.present_solution
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The diagram is a quadrant-style roadmap showing progression from short-term (2018-2019) to mid-term (2020-2022) goals.plan_implementation
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Includes mention of Altrui acquisition.other
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state_next_steps