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Marriott International · consulting-deck

2023 SAM Slides 01 Peggy Roe Loyalty Customer

38 pages · 3 arc beats · 1 loops

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2023 SAM Slides 01 Peggy Roe Loyalty Customer

Marriott International
arc beats above · slides in the middle · loops below · scroll → 1 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 2
— No image bound to this slide. Wire up imgproxy to display the rendered slide JPEG.
—

Deck intelligence map

3
coverage by narrative range · generated from this deck JSON
Narrative range 28 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Current State 5 slides 100% 5/5 slides 100% 5/5 slides · 22 hits
— 0/5 slides
20% 1/5 slides
— 0/5 slides
100% 5/5 slides 60% 3/5 slides Future Vision 10 slides 100% 10/10 slides 100% 10/10 slides · 40 hits
— 0/10 slides
50% 5/10 slides 10% 1/10 slides 100% 10/10 slides 100% 10/10 slides New Opportunities 13 slides 100% 13/13 slides 100% 13/13 slides · 77 hits
— 0/13 slides
23.1% 3/13 slides · 4 hits 15.4% 2/13 slides 100% 13/13 slides 100% 13/13 slides

Slide inventory

38
every slide · same image gating as the playbook
01
Slide 1
other
Open slide detailBeat · Current State
02
front_matter
Open slide detailBeat · Current State
03
The slide uses a circular Venn-like visual to link customers and experiences, bridged by a heart and dollar sign icon.establish_context
Open slide detailBeat · Current StateLoop · Golden Circle
04
This slide serves as a brand portfolio overview, displaying logos and imagery for Marriott's diverse hotel offerings.other
Open slide detailBeat · Current StateLoop · Golden Circle
05
CALA stands for Caribbean and Latin America.summarize
Open slide detailBeat · Current StateLoop · Golden Circle
06
The slide uses a large architectural rendering as the primary visual element to establish brand identity.establish_context
Open slide detailBeat · Future VisionLoop · Golden Circle
07
The slide uses a photo-grid layout to associate specific lifestyle imagery with brand logos.illustrate_case
Open slide detailBeat · Future VisionLoop · Golden Circle
08
Slide B-8front_matter
Open slide detailBeat · Future VisionLoop · Golden Circle
09
Slide B-9filler
Open slide detailBeat · Future VisionLoop · Golden Circle
10
The slide is split into two halves, each showing a different hotel property.front_matter
Open slide detailBeat · Future VisionLoop · Golden Circle
11
The slide uses a high-quality lifestyle image as the primary background to convey brand positioning.summarize
Open slide detailBeat · Future VisionLoop · Golden Circle
12
The slide uses a lifestyle image of people taking a selfie to emphasize the brand's connection to travel experiences.establish_context
Open slide detailBeat · Future VisionLoop · Golden Circle
13
The slide uses a split-screen layout with branding on the left and award details on the right.illustrate_case
Open slide detailBeat · Future VisionLoop · Golden Circle
14
The slide uses a three-column layout with imagery to represent different business segments.decompose_segments
Open slide detailBeat · Future VisionLoop · Golden Circle
15
The slide uses a grid of five images to demonstrate brand extension.illustrate_case
Open slide detailBeat · Future VisionLoop · Golden Circle
16
The slide uses a high-impact visual of a resort to emphasize the scale of the all-inclusive portfolio.establish_context
Open slide detailBeat · New OpportunitiesLoop · Golden Circle
17
Slide B-17front_matter
Open slide detailBeat · New OpportunitiesLoop · Golden Circle
18
illustrate_case
Open slide detailBeat · New OpportunitiesLoop · Golden Circle
19
The slide uses a three-column layout to highlight distinct customer engagement channels.illustrate_case
Open slide detailBeat · New OpportunitiesLoop · Golden Circle
20
The slide highlights ancillary revenue opportunities and value-added services for guests.present_solution
Open slide detailBeat · New OpportunitiesLoop · Golden Circle
21
The slide uses a linear process flow to connect 'Love' to 'Revenue/Profit'.present_framework
Open slide detailBeat · New OpportunitiesLoop · Golden Circle
22
quantify_impact
Open slide detailBeat · New OpportunitiesLoop · Golden Circle
23
The slide categorizes cards into 'International Cobrand Cards' and 'US Cobrand Cards', highlighting specific market features or card positioning.summarize
Open slide detailBeat · New OpportunitiesLoop · Golden Circle
24
The slide uses a grid-based layout to categorize cards by region (International vs. US) and provides specific value propositions for select international marketpresent_solution
Open slide detailBeat · New OpportunitiesLoop · Golden Circle
25
The slide uses a map as a visual anchor to associate specific credit card products with geographic regions.illustrate_case
Open slide detailBeat · New OpportunitiesLoop · Golden Circle
26
transition
Open slide detailBeat · New OpportunitiesLoop · Golden Circle
27
The slide uses a background image of a resort with three distinct callout boxes containing icons and text.summarize
Open slide detailBeat · New OpportunitiesLoop · Golden Circle
28
transition
Open slide detailBeat · New OpportunitiesLoop · Golden Circle
29
The slide uses a series of images to illustrate specific touchpoints in the customer journey, from booking to post-departure.present_solution
Open slide detailLoop · Golden Circle
30
The slide uses a two-tiered timeline structure with high-level phases and granular touchpoints.present_framework
Open slide detailLoop · Golden Circle
31
present_solution
Open slide detailLoop · Golden Circle
32
present_solution
Open slide detailLoop · Golden Circle
33
The slide uses a timeline-based customer journey framework.present_framework
Open slide detailLoop · Golden Circle
34
Slide B-34front_matter
Open slide detailLoop · Golden Circle
35
This is a brand portfolio overview slide.other
Open slide detailLoop · Golden Circle
36
The slide uses a lifestyle image as a background with the Marriott Bonvoy logo and a mission-style statement.front_matter
Open slide detailLoop · Golden Circle
37
appendix
Open slide detail
38
front_matter
Open slide detail