Salesforce · consulting-deck
2019 Investor Day from SEC
76 pages · 5 arc beats · 10 loops
2019 Investor Day from SEC
Salesforce arc beats above · slides in the middle · loops below · scroll → 10 LOOPS
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Deck intelligence map
5 coverage by narrative range · generated from this deck JSON
Narrative range 69 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Situation & Context 7 slides 100% 7/7 slides 100% 7/7 slides · 47 hits — 0/7 slides
100% 7/7 slides · 16 hits 14.3% 1/7 slides 100% 7/7 slides · 14 hits 71.4% 5/7 slides Problem & Complication 3 slides 100% 3/3 slides 100% 3/3 slides · 24 hits — 0/3 slides
100% 3/3 slides · 6 hits 66.7% 2/3 slides 100% 3/3 slides · 6 hits 100% 3/3 slides Solution & Approach 32 slides 100% 32/32 slides 100% 32/32 slides · 227 hits — 0/32 slides
90.6% 29/32 slides · 48 hits 37.5% 12/32 slides · 17 hits 100% 32/32 slides · 64 hits 93.8% 30/32 slides Evidence & Proof 20 slides 100% 20/20 slides 100% 20/20 slides · 130 hits — 0/20 slides
90% 18/20 slides · 36 hits 60% 12/20 slides · 23 hits 100% 20/20 slides · 40 hits 95% 19/20 slides Impact & Next Steps 7 slides 100% 7/7 slides 100% 7/7 slides · 46 hits — 0/7 slides
100% 7/7 slides · 15 hits 42.9% 3/7 slides · 4 hits 100% 7/7 slides · 14 hits 85.7% 6/7 slides Slide inventory
76 every slide · same image gating as the playbook
05
Includes Salesforce branding and Einstein mascot.front_matter
06
The slide uses a book/chapter metaphor to structure the company's historical and projected growth.front_matter
07
Includes a photo of a Trailblazer and Salesforce branding.quantify_impact
08
Includes a testimonial-style photo of a 'Trailblazer' and specific CAGR metric.quantify_impact
09
Includes a photo of a 'Trailblazer' employee and specific revenue guidance footnotes.quantify_impact
10
The slide uses a background image of a mountain range and a wooden shield graphic to present core values.summarize
Open slide detailBeat · Situation & Context
11
The slide uses a 'trail' or 'journey' metaphor consistent with Salesforce branding.summarize
Open slide detailBeat · Situation & Context
12
The slide uses a nature-themed background (leaves/flowers) typical of Salesforce branding.quantify_impact
13
The slide uses a mountain-climbing metaphor to represent growth over time.summarize
14
The chart illustrates market expansion across seven distinct segments over a six-year period.size_opportunity
15
The slide uses a hub-and-spoke diagram to position the customer/Einstein AI at the center, surrounded by various business functions.quantify_impact
16
The chart highlights Salesforce's dominant and growing position relative to other major CRM players.compare_peers
17
The slide uses a stacked bar chart to show the shift in customer base and revenue composition toward multi-cloud adoption.quantify_impact
18
The slide uses a custom matrix to visualize customer penetration across different product clouds.size_opportunity
19
The slide uses a 'trail' metaphor consistent with Salesforce branding, connecting various strategic pillars.summarize
20
The slide uses a dual-axis approach to show headcount growth (bars) and productivity (line).quantify_impact
21
The slide uses a pyramid structure to illustrate a tiered sales coverage model.present_framework
22
The slide uses a two-tier donut chart structure to show revenue sources.analyze_data
23
The slide uses a donut chart to illustrate the 'Land and Expand' strategy, specifically highlighting the contribution of cross-selling to the installed base.quantify_impact
24
The chart illustrates the breakdown of RPO into current and noncurrent components, highlighting the company's sustained growth.quantify_impact
25
The slide uses a 'trail' or 'journey' metaphor, common in Salesforce branding, to connect strategic pillars.present_framework
Open slide detailBeat · Solution & Approach
26
The slide uses a nature-themed background. The chart shows a shift in revenue composition towards enterprise customers.quantify_impact
27
The slide uses a bar chart comparison to show the entry bar for top 10 customers has increased by 4X.quantify_impact
28
The slide uses a combination of donut charts for market share and stacked bar charts for TAM growth.size_opportunity
29
Data excludes counts from recent acquisitions, including Tableau. Customer counts are as of Q2 for the fiscal years noted.analyze_data
30
The slide uses a series of four circular metrics to illustrate the business impact of industry-specific solutions.quantify_impact
31
The slide uses a 'billboard' visual metaphor to present partner metrics and a logo grid of key consulting partners.establish_context
32
The slide uses a visual metaphor of a signpost in a garden to present ecosystem data.establish_context
33
The chart highlights a 29% CAGR for international revenue over the four-year period.quantify_impact
34
The slide uses a map background to anchor photos of regional leaders, emphasizing local autonomy.illustrate_case
35
Includes a photo of a Trailblazer and Salesforce branding.summarize
36
The slide uses a hub-and-spoke layout with Salesforce at the center and partner logos surrounding it.establish_context
37
The slide uses a 'trail' or 'journey' metaphor with map-pin style icons to represent different strategic focus areas.present_framework
Open slide detailBeat · Solution & Approach
38
The slide uses a grid of icons to represent the breadth of the Salesforce product ecosystem.other
39
The slide uses a custom icon-grid layout to represent the product ecosystem.present_solution
40
The slide uses an icon-grid layout to categorize Salesforce's offerings.other
41
The slide uses a matrix-like structure to compare three strategic M&A pillars.present_framework
42
The slide uses a hub-and-spoke visual metaphor to show how external acquisitions (outer labels) complement the central Salesforce platform (inner icons).present_framework
43
The slide highlights 15 executives, with three marked as 'NEW'.other
44
The chart shows how RPO fair value adjustments (write-downs) persist over contract lengths, with a visual representation of the adjustment shrinking over time.analyze_data
45
The slide uses a forest-themed background and a wooden signpost graphic to present financial data.quantify_impact
46
Includes a callout for Pardot revenue. Footnotes explain the calculation methodology for revenue and growth metrics.quantify_impact
48
The cube represents a multi-dimensional segmentation framework for business management.present_framework
49
The slide uses a chalkboard aesthetic to present definitions.present_framework
50
The slide uses a chalkboard aesthetic to present a mathematical model of unit economics.present_framework
51
The slide uses a chalkboard aesthetic to present a conceptual trade-off model between growth and unit economic margin.present_framework
52
The slide uses a chalkboard aesthetic to present a trade-off framework.present_framework
53
The slide uses a chalkboard aesthetic to present a trade-off curve.compare_options
54
The slide uses a chalkboard aesthetic to present a 'frontier' trade-off model.present_framework
55
The slide uses a chalkboard aesthetic to present a growth-margin trade-off framework.present_framework
56
The chart uses a chalkboard aesthetic to present a negative correlation between growth and unit margin.analyze_data
57
The slide uses a chalkboard aesthetic to present a growth vs. margin frontier framework.present_framework
58
The slide uses a chalkboard aesthetic to present a 'frontier' trade-off model.present_framework
59
The slide uses a consistent visual framework to compare performance metrics across different product clouds.quantify_impact
60
The chart uses a chalkboard aesthetic to visualize a trade-off between growth and unit economic margin.analyze_data
61
The slide uses a chalkboard aesthetic to present a conceptual growth vs. margin trade-off chart.quantify_impact
62
The chart uses a chalkboard aesthetic to present a growth vs. unit economic margin trade-off.quantify_impact
63
The chart illustrates a long-term trend of customer retention improvement.summarize
64
The slide uses a combination of bar charts for revenue and line charts for operating margins to demonstrate the 'balancing' act.quantify_impact
65
Includes CAGR metrics and credit ratings from S&P and Moody's.quantify_impact
66
Uses a bridge/waterfall structure to explain margin movement.quantify_impact
67
The slide uses a 'trail' metaphor consistent with Salesforce branding. It acts as a summary of a larger presentation.summarize
Open slide detailBeat · Impact & Next Steps
68
The chart uses a mascot (Astro) on a rocket to visualize growth trajectory.quantify_impact
69
The slide uses a billboard metaphor to present the data.quantify_impact
70
The slide uses a billboard metaphor to present data on corporate growth sustainability.quantify_impact
71
The slide uses a billboard metaphor to present data on corporate growth sustainability.present_framework
72
The slide uses a billboard metaphor to present data on corporate growth sustainability.quantify_impact
73
The chart plots revenue growth against years since company founding, showing Salesforce's superior growth rate.compare_peers
74
This is a standard Salesforce closing slide featuring their mascot characters.summarize
76
Includes historical data across ASC 606 and ASC 605 accounting standards.analyze_data