2024 Q2 Investor Presentation — playbook

2024 Q2 Investor Presentation

Cloudflare

arc beats above · slides in the middle · loops below · scroll → 3 LOOPS

Deck intelligence map

4

coverage by narrative range · generated from this deck JSON

Narrative range 34 total

Metadata

Components

Metrics

Tools

Frameworks

Beats

Loops

Situation & Context 3 slides 100% 3/3 slides 100% 3/3 slides · 32 hits

— 0/3 slides

33.3% 1/3 slides

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100% 3/3 slides 100% 3/3 slides Problem & Complication 2 slides 100% 2/2 slides 100% 2/2 slides · 5 hits

— 0/2 slides

— 0/2 slides

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100% 2/2 slides 100% 2/2 slides Evidence & Proof 7 slides 100% 7/7 slides 100% 7/7 slides · 34 hits

— 0/7 slides

14.3% 1/7 slides 57.1% 4/7 slides 100% 7/7 slides 100% 7/7 slides Impact & Next Steps 22 slides 100% 22/22 slides 100% 22/22 slides · 113 hits

— 0/22 slides

22.7% 5/22 slides · 6 hits 13.6% 3/22 slides 100% 22/22 slides

— 0/22 slides

Slide inventory

36

every slide · same image gating as the playbook

01

front_matter

Open slide detail

02

front_matter

Open slide detail

03

The slide uses a split layout with key metrics on the left and trend charts on the right.summarize

Open slide detailBeat · Situation & ContextLoop · Logic Chain

04

Includes a mix of corporate social responsibility pillars and a specific customer quote.illustrate_case

Open slide detailBeat · Situation & ContextLoop · Logic Chain

05

The slide uses a visual theme of a telescope and fireworks to celebrate the 10-year anniversary.summarize

Open slide detailBeat · Situation & ContextLoop · Logic Chain

06

summarize

Open slide detailBeat · Problem & ComplicationLoop · Golden Circle

07

The slide uses a historical artifact (1977 ARPANET map) to create a contrast between the past and present.establish_context

Open slide detailBeat · Problem & ComplicationLoop · Golden Circle

08

Uses a split-screen layout to contrast legacy vs. modern infrastructure.compare_options

Open slide detailBeat · Evidence & ProofLoop · Cost Of Inaction

09

Uses a funnel-like diagram to show the transition from legacy vendors to cloud-native services.present_framework

Open slide detailBeat · Evidence & ProofLoop · Cost Of Inaction

10

The slide uses a hierarchical structure to map Cloudflare's product portfolio.present_framework

Open slide detailBeat · Evidence & ProofLoop · Cost Of Inaction

11

quantify_impact

Open slide detailBeat · Evidence & ProofLoop · Cost Of Inaction

12

summarize

Open slide detailBeat · Evidence & ProofLoop · Cost Of Inaction

13

Includes map visualization of network presence and key performance metrics.summarize

Open slide detailBeat · Evidence & ProofLoop · Cost Of Inaction

14

The slide uses a dual-loop flywheel diagram to show how network effects and product improvements reinforce each other.present_framework

Open slide detailBeat · Evidence & ProofLoop · Cost Of Inaction

15

summarize

Open slide detailBeat · Impact & Next Steps

16

present_solution

Open slide detailBeat · Impact & Next Steps

17

compare_peers

Open slide detailBeat · Impact & Next Steps

18

The chart illustrates how Cloudflare has expanded its addressable market by adding new service categories over time.size_opportunity

Open slide detailBeat · Impact & Next Steps

19

The slide uses an inverted pyramid to represent the GTM model, contrasting with traditional top-down models.present_framework

Open slide detailBeat · Impact & Next Steps

20

The slide uses a growth curve visualization to represent strategic pillars.present_solution

Open slide detailBeat · Impact & Next Steps

21

transition

Open slide detailBeat · Impact & Next Steps

22

The slide uses a series of four circular callouts to present high-level financial and market data.summarize

Open slide detailBeat · Impact & Next Steps

23

The slide highlights a 46% CAGR over the 2018-2023 period and 30% growth in the most recent quarterly comparison.quantify_impact

Open slide detailBeat · Impact & Next Steps

24

Includes CAGR metrics for both customer segments.quantify_impact

Open slide detailBeat · Impact & Next Steps

25

DNR is a key SaaS metric for measuring revenue expansion from existing customers.quantify_impact

Open slide detailBeat · Impact & Next Steps

26

quantify_impact

Open slide detailBeat · Impact & Next Steps

27

The chart illustrates operating leverage by showing the compression of expense categories (S&M, R&D, G&A) as a percentage of revenue over time, leading to margianalyze_data

Open slide detailBeat · Impact & Next Steps

28

The slide highlights capital structure management and liquidity metrics.summarize

Open slide detailBeat · Impact & Next Steps

29

Includes forward-looking statement disclaimer at the bottom.summarize

Open slide detailBeat · Impact & Next Steps

30

Metrics are Non-GAAP.summarize

Open slide detailBeat · Impact & Next Steps

31

summarize

Open slide detailBeat · Impact & Next Steps

32

appendix

Open slide detailBeat · Impact & Next Steps

33

The slide provides a detailed breakdown of adjustments (stock-based compensation, amortization, acquisition-related expenses) to arrive at Non-GAAP figures.analyze_data

Open slide detailBeat · Impact & Next Steps

34

Standard financial disclosure slide.analyze_data

Open slide detailBeat · Impact & Next Steps

35

Includes y-y growth and % of revenue metrics for specific customer segments.summarize

Open slide detailBeat · Impact & Next Steps

36

appendix

Open slide detailBeat · Impact & Next Steps