2024 Connect NYC Keynote — playbook

2024 Connect NYC Keynote

Cloudflare

arc beats above · slides in the middle · loops below · scroll → 3 LOOPS

Deck intelligence map

6

coverage by narrative range · generated from this deck JSON

Narrative range 45 total

Metadata

Components

Metrics

Tools

Frameworks

Beats

Loops

Hook 2 slides 100% 2/2 slides 100% 2/2 slides · 7 hits

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Attention 2 slides 100% 2/2 slides 100% 2/2 slides · 21 hits

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Thesis Headline 4 slides 100% 4/4 slides 100% 4/4 slides · 10 hits

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100% 4/4 slides 100% 4/4 slides Complication 11 slides 100% 11/11 slides 100% 11/11 slides · 53 hits

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81.8% 9/11 slides · 10 hits 9.1% 1/11 slides 100% 11/11 slides 100% 11/11 slides Solution 21 slides 100% 21/21 slides 100% 21/21 slides · 77 hits

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4.8% 1/21 slides 9.5% 2/21 slides 100% 21/21 slides

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Key Takeaways 5 slides 100% 5/5 slides 100% 5/5 slides · 18 hits

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20% 1/5 slides 100% 5/5 slides 100% 5/5 slides

Slide inventory

76

every slide · same image gating as the playbook

01

front_matter

Open slide detailBeat · Hook

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front_matter

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other

Open slide detailBeat · Attention

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other

Open slide detailBeat · Attention

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other

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front_matter

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front_matter

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front_matter

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summarize

Open slide detailBeat · Thesis HeadlineLoop · Golden Circle

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establish_context

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11

The slide features a central graphic of a globe inside a shield, representing security and global connectivity.summarize

Open slide detailBeat · Thesis HeadlineLoop · Golden Circle

12

front_matter

Open slide detailBeat · Thesis HeadlineLoop · Golden Circle

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summarize

Open slide detail

14

transition

Open slide detailBeat · ComplicationLoop · Cost Of Inaction

15

The charts show a clear correlation between the start of the conflict and the cessation of internet traffic for these specific network providers.analyze_data

Open slide detailBeat · ComplicationLoop · Cost Of Inaction

16

The chart illustrates a clear, time-bound cyberattack event.quantify_impact

Open slide detailBeat · ComplicationLoop · Cost Of Inaction

17

Cloudflare branding present.analyze_data

Open slide detailBeat · ComplicationLoop · Cost Of Inaction

18

The chart uses a before-after framing to visualize the impact of external events on infrastructure.analyze_data

Open slide detailBeat · ComplicationLoop · Cost Of Inaction

19

The chart highlights a clear 'attack period' where traffic drops to near zero.illustrate_case

Open slide detailBeat · ComplicationLoop · Cost Of Inaction

20

The chart highlights a specific 'attack period' with shaded regions where traffic volume significantly drops.illustrate_case

Open slide detailBeat · ComplicationLoop · Cost Of Inaction

21

The chart uses a dashed line to represent expected traffic and a solid blue line for actual traffic, with a highlighted orange vertical bar indicating the electanalyze_data

Open slide detailBeat · ComplicationLoop · Cost Of Inaction

22

The slide uses stylized iconography (magnifying glass, siren, flag) to represent a security threat or investigation.frame_problem

Open slide detailBeat · ComplicationLoop · Cost Of Inaction

23

The slide uses a CISA logo and a warning icon to establish authority and urgency.transition

Open slide detailBeat · ComplicationLoop · Cost Of Inaction

24

frame_problem

Open slide detailBeat · ComplicationLoop · Cost Of Inaction

25

transition

Open slide detailBeat · Solution

26

Cloudflare branding present. The slide uses visual metaphors for digital connectivity and UN-related iconography.establish_context

Open slide detailBeat · Solution

27

establish_context

Open slide detailBeat · Solution

28

BIAS refers to Broadband Internet Access Service.cite_precedent

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29

The slide uses a screenshot of an external article as evidence of regulatory trends.cite_precedent

Open slide detailBeat · Solution

30

The slide serves as a transition or introduction to a specific client case study.illustrate_case

Open slide detailBeat · Solution

31

Uses a hub-and-spoke diagram to illustrate the concept of extraterritorial impact of local regulation.establish_context

Open slide detailBeat · Solution

32

The image is a classic engraving of a 19th-century textile mill, used here as a visual metaphor for industrial transformation.establish_context

Open slide detailBeat · Solution

33

Uses historical imagery to frame a modern technological inflection point.establish_context

Open slide detailBeat · Solution

34

This is a thesis-style slide from a Cloudflare presentation.summarize

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35

front_matter

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36

front_matter

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summarize

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establish_context

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39

The slide uses a large metric to emphasize the scale of protection provided to political entities.quantify_impact

Open slide detailBeat · Solution

40

The slide uses a visual metaphor of a globe on a pedestal with a ballot box slot to represent election security.quantify_impact

Open slide detailBeat · Solution

41

The slide uses a visual metaphor of a telescope inside a shield to represent 'observing' and 'protecting'.quantify_impact

Open slide detailBeat · Solution

42

illustrate_case

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43

The slide uses a shield icon to symbolize security, reinforcing the message of protection.summarize

Open slide detailBeat · Solution

44

illustrate_case

Open slide detailBeat · Solution

45

summarize

Open slide detailBeat · Solution

46

quantify_impact

Open slide detailBeat · Key TakeawaysLoop · Quick Win Big Bet

47

The slide uses iconography to represent two major cybersecurity incidents.summarize

Open slide detailBeat · Key TakeawaysLoop · Quick Win Big Bet

48

front_matter

Open slide detailBeat · Key TakeawaysLoop · Quick Win Big Bet

49

The diagram uses a hub-and-spoke layout to represent the central role of the Connectivity Cloud.present_solution

Open slide detailBeat · Key TakeawaysLoop · Quick Win Big Bet

50

state_next_steps

Open slide detailBeat · Key TakeawaysLoop · Quick Win Big Bet

51

front_matter

Open slide detail

52

The slide uses a map-based infographic to visualize global reach and scale.quantify_impact

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53

The slide highlights network scale through city count, network interconnections, total capacity, and latency performance.establish_context

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54

The slide uses a structured taxonomy to organize Cloudflare's service offerings.present_framework

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55

The diagram uses a hub-and-spoke style layout to show how various networking and security components (SD-WAN, ZTNA, CASB, etc.) integrate into a unified connectestablish_context

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56

front_matter

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57

The slide features a GPC Autocare Center logo and a quote from a Director of Global Retail Cybersecurity.illustrate_case

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front_matter

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59

Uses a before-after-framing approach to highlight vendor sprawl vs. consolidation.compare_options

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60

The slide uses a simple additive framework to define the scope of the security solution.illustrate_case

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61

The slide uses a circular hub-and-spoke diagram to position Cloudflare as a unified platform against fragmented competitors.present_solution

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other

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63

Includes a screenshot of the Workers AI LLM Playground interface.present_solution

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64

The list includes specific countries, US states, and geopolitical/policy-based regions.summarize

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65

The slide uses a hub-and-spoke style diagram to illustrate traffic distribution from a central point to multiple endpoints.present_solution

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66

The slide highlights the security benefit of scanning files before they reach the server.present_solution

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67

present_solution

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68

The slide highlights a strategic acquisition and its benefits for the existing product suite.present_solution

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69

present_solution

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70

front_matter

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71

front_matter

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72

summarize

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73

summarize

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74

state_next_steps

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75

state_next_steps

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76

front_matter

Open slide detail