Cash App · consulting-deck
2022 Investor Day Cash App
81 pages · 4 arc beats · 2 loops
2022 Investor Day Cash App
Cash App arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
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Deck intelligence map
4 coverage by narrative range · generated from this deck JSON
Narrative range 21 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Attention 5 slides 100% 5/5 slides 100% 5/5 slides · 17 hits — 0/5 slides
20% 1/5 slides — 0/5 slides
100% 5/5 slides — 0/5 slides
Problem (Identify pain) 2 slides 100% 2/2 slides 100% 2/2 slides · 3 hits — 0/2 slides
50% 1/2 slides — 0/2 slides
100% 2/2 slides — 0/2 slides
Solution (Provide relief) 7 slides 100% 7/7 slides 100% 7/7 slides · 23 hits — 0/7 slides
— 0/7 slides
— 0/7 slides
100% 7/7 slides — 0/7 slides
Visualization 7 slides 100% 7/7 slides 100% 7/7 slides · 28 hits — 0/7 slides
71.4% 5/7 slides 14.3% 1/7 slides 100% 7/7 slides — 0/7 slides
Slide inventory
81 every slide · same image gating as the playbook
01
Features stylized 3D illustration of financial assets (cards, bitcoin, currency).front_matter
Open slide detailBeat · Attention
05
The slide uses a minimalist line-art illustration of a hand holding a card and a hand holding a phone.establish_context
Open slide detailBeat · Attention
08
This is a stylized, artistic slide from an investor deck, likely serving as a section divider or thematic transition.other
09
Minimalist design with a line-art illustration of two people exchanging money.establish_context
10
This is a visual metaphor for the 'old way' of banking that Cash App aims to disrupt.filler
11
The slide uses a 3D render of coins moving through pipes to represent the speed of money transfer.summarize
12
The slide uses a visual metaphor of a chaotic, old-fashioned trading floor to contrast with the modern, accessible brand identity of Cash App.frame_problem
Open slide detailBeat · Problem (Identify pain)
14
The map is a 3D visualization of user density; the disclaimer notes it is illustrative.illustrate_case
Open slide detailBeat · Solution (Provide relief)
15
The slide uses stylized, liquid-metal-like speech bubbles to present user quotes and song titles that mention Cash App.illustrate_case
Open slide detailBeat · Solution (Provide relief)
16
The background image is a stylized water splash forming a dollar sign.establish_context
Open slide detailBeat · Solution (Provide relief)
17
The slide uses high-impact imagery to demonstrate brand cultural relevance and celebrity/influencer partnerships.illustrate_case
Open slide detailBeat · Solution (Provide relief)
18
The slide showcases Cash App's influencer-led marketing strategy, specifically highlighting celebrity giveaways and viral trends.illustrate_case
Open slide detailBeat · Solution (Provide relief)
19
This slide serves as a visual break in the deck, emphasizing brand identity and aesthetic rather than data.filler
Open slide detailBeat · Solution (Provide relief)
20
The slide uses abstract 3D representations of charts (pie, bar, growth arrow) on classical columns to symbolize the foundational role of marketing data.establish_context
Open slide detailBeat · Solution (Provide relief)
21
The slide serves as a high-impact metric display with a reference to a definition slide.summarize
Open slide detailBeat · Visualization
22
The slide uses a 3D map visualization to represent network density/growth.illustrate_case
Open slide detailBeat · Visualization
23
The slide uses a visual metaphor of the Cash App logo towering over other finance app icons.summarize
Open slide detailBeat · Visualization
25
This is a minimalist slide focusing on a single key metric.quantify_impact
Open slide detailBeat · Visualization
26
The chart highlights Cash App's significant cost advantage in customer acquisition.compare_peers
Open slide detailBeat · Visualization
27
The slide serves as a disclosure for the ROI metric used in the presentation, referencing a specific methodology definition on slide 79.quantify_impact
Open slide detailBeat · Visualization
29
The slide uses a hub-and-spoke visual arrangement of icons around a central dollar sign to represent the ecosystem.summarize
30
The chart uses a line graph to show growth over time, with icons representing specific product launches (Business Accounts, Instant Deposit, Bitcoin Trading, Stquantify_impact
Open slide detailLoop · Logic Chain
31
The slide uses a visual metaphor of a dollar sign composed of icons representing different services (Bitcoin, cards, mobile payments, cash).present_solution
Open slide detailLoop · Logic Chain
33
Hand-drawn style diagram showing ecosystem inflows and outflows.present_framework
Open slide detailLoop · Logic Chain
34
The central cube is a visual representation of the Block brand/ecosystem.present_framework
Open slide detailLoop · Logic Chain
35
The diagram uses a hub-and-spoke model centered on 'BALANCE'.present_framework
Open slide detailLoop · Logic Chain
36
The slide uses a minimalist design to emphasize the scale of specific product lines.quantify_impact
Open slide detailLoop · Logic Chain
38
The slide uses a simple multiplicative model to decompose Gross Profit into Actives, Inflows per Active, and Monetization Rate.present_framework
Open slide detailLoop · Logic Chain
39
This is a classic revenue decomposition tree or 'driver tree' used to explain business growth levers.present_framework
Open slide detailLoop · Logic Chain
40
The slide uses a multiplicative framework to explain the revenue model.quantify_impact
Open slide detailLoop · Logic Chain
41
The slide uses a minimalist design to highlight a single financial figure.quantify_impact
Open slide detailLoop · Logic Chain
44
The slide uses a visual representation of a formula: Actives x Inflows per Active x Monetization Rate.transition
Open slide detailLoop · Before After
45
The slide uses a minimalist design to emphasize a single key performance metric related to network effects.quantify_impact
Open slide detailLoop · Before After
46
The slide uses a series of mobile app screenshots to demonstrate product functionality.illustrate_case
Open slide detailLoop · Before After
47
The slide uses a multiplicative formula (Actives x Inflows per Active x Monetization Rate) to define the business model.transition
Open slide detailLoop · Before After
49
Includes a visual representation of the Cash App interface and card.illustrate_case
Open slide detailLoop · Before After
50
Includes a screenshot of the mobile app interface for setting up direct deposit.illustrate_case
Open slide detailLoop · Before After
51
The slide uses a screenshot of the app interface to demonstrate the product feature.illustrate_case
Open slide detailLoop · Before After
52
Includes a screenshot of the mobile app interface and a legal disclaimer.illustrate_case
Open slide detailLoop · Before After
53
The chart illustrates the incremental value of product adoption, using P2P Only as the baseline (1.0x).quantify_impact
Open slide detailLoop · Before After
54
The slide uses a minimalist design with a single key metric.quantify_impact
Open slide detailLoop · Before After
55
The slide uses a simple multiplication formula to frame the business model for Crypto.transition
56
The slide highlights the dual functionality of Cash App regarding Bitcoin: buying/selling (exchange) and transacting (payments).present_solution
58
Data represents monthly actives in March 2022 and total inflows for Q1 2022.analyze_data
59
The slide uses a visual metaphor of a lock to represent trust, alongside a multiplicative formula for revenue.present_framework
60
The slide highlights the 'Access' pillar of the product, specifically focusing on account security and fraud prevention.illustrate_case
62
The slide shows a screenshot of the 'Limits' screen in the Cash App, detailing weekly limits for sending, receiving, adding cash, and cashing out.present_solution
63
The chart illustrates the correlation between account limits and user inflows.quantify_impact
64
The slide uses a mathematical formula structure to define the business model.present_framework
65
Shows UI evolution to improve navigation and feature discoverability.illustrate_case
66
The data represents the difference in product attach rates between June 2019 and October 2019 cohorts, measured within the first two months of onboarding.quantify_impact
67
The slide illustrates the UI design for the app's secondary navigation menu.present_solution
68
The slide uses screenshots of the mobile application to illustrate product features.present_solution
69
The slide is a collage of UI elements from the Cash App mobile application.present_solution
70
The slide uses a hub-and-spoke style diagram to show the integration of Afterpay into the broader Block ecosystem.present_solution
71
The slide uses a multiplicative framework to define the revenue model for the Commerce segment.present_framework
73
The slide shows a mobile checkout interface with a QR code overlay for Cash App Pay.illustrate_case
75
The slide uses a 3D globe visualization to represent global reach, paired with a simple mathematical formula for revenue.present_framework
76
The slide uses map silhouettes to represent regional consumer counts.quantify_impact
77
The slide distinguishes between Cash App (US, UK) and Verse (Spain) user bases.quantify_impact
78
The map is illustrative and not based on actual active growth data for the period.present_solution