2012 Bond Cap Internet Trends 2012

Mary Meeker
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 5
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Deck intelligence map

4
coverage by narrative range · generated from this deck JSON

Slide inventory

113
every slide · same image gating as the playbook
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Slide 1
front_matter
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front_matter
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front_matter
Open slide detailBeat · Attention
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transition
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transition
Open slide detailBeat · Need
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The table highlights China and India in the 'Internet User Adds' column and the USA in the 'Internet Users' and 'Population Penetration' columns.analyze_data
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transition
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Data source: Informa WCIS+. Note on 3G definition provided.analyze_data
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transition
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10
The chart highlights the exponential growth of the iPad compared to its predecessors.analyze_data
Open slide detailBeat · Need
11
The chart illustrates the rapid growth of Android compared to the iPhone, showing a 4x difference in cumulative shipments by the 13th quarter.analyze_data
Open slide detailBeat · Need
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KPCB slide from Mary Meeker's Internet Trends report.size_opportunity
Open slide detailBeat · Need
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analyze_data
Open slide detailBeat · Need
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transition
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The chart highlights key milestones: 1% in 12/09, 4% in 12/10, and 10% in 5/12.summarize
Open slide detailBeat · Need
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KPCB slide, likely from Mary Meeker's Internet Trends report.analyze_data
Open slide detailBeat · Need
17
The chart highlights a 153% CAGR over the period, with a total market size of $12B in 2011E.quantify_impact
Open slide detailBeat · Need
18
The slide uses a gap analysis between time spent and ad spend to quantify the market opportunity.size_opportunity
Open slide detailBeat · Need
19
KPCB slide, likely from Mary Meeker's Internet Trends report.analyze_data
Open slide detailBeat · Need
20
Slide from KPCB Internet Trends report.diagnose
Open slide detailBeat · NeedLoop · Cost Of Inaction
21
The slide highlights a consistent trend of mobile monetization lagging behind desktop monetization.compare_peers
Open slide detailBeat · SatisfactionLoop · Cost Of Inaction
22
The slide uses red boxes to highlight the specific metrics (Y/Y growth in clicks and CPC trends) that support the thesis.analyze_data
Open slide detailBeat · SatisfactionLoop · Cost Of Inaction
23
The slide highlights a negative correlation between mobile user growth and ARPU growth, suggesting mobile monetization challenges.analyze_data
Open slide detailBeat · SatisfactionLoop · Cost Of Inaction
24
The slide uses a specific case study (GREE) to support a broader thesis about mobile ARPU growth potential.illustrate_case
Open slide detailBeat · SatisfactionLoop · Cost Of Inaction
25
The chart highlights the crossover point where mobile ARPU exceeds desktop ARPU.illustrate_case
Open slide detailBeat · SatisfactionLoop · Cost Of Inaction
26
KPCB slide deck, likely Mary Meeker's Internet Trends.establish_context
Open slide detailBeat · SatisfactionLoop · Cost Of Inaction
27
transition
Open slide detailBeat · SatisfactionLoop · Cost Of Inaction
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The chart highlights the inflection point on 4/24 when Facebook began highlighting Viddy.illustrate_case
Open slide detailBeat · SatisfactionLoop · Cost Of Inaction
29
The chart highlights the exponential growth of app downloads compared to music downloads.quantify_impact
Open slide detailBeat · SatisfactionLoop · Cost Of Inaction
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This is a transition slide from the KPCB Internet Trends deck.transition
Open slide detailBeat · SatisfactionLoop · Cost Of Inaction
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KPCB slide deck, likely from a Mary Meeker Internet Trends report.analyze_data
Open slide detailBeat · SatisfactionLoop · Cost Of Inaction
32
The chart illustrates the impact of digital disruption (Encarta, Wikipedia) on a legacy business model.illustrate_case
Open slide detailBeat · SatisfactionLoop · Cost Of Inaction
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The chart highlights the decline of print and the rise of internet advertising, specifically marking the 2010 crossover.analyze_data
Open slide detailBeat · SatisfactionLoop · Cost Of Inaction
34
Uses a simple split-screen comparison frame to illustrate technological shift.compare_options
Open slide detailBeat · SatisfactionLoop · Cost Of Inaction
35
Uses a 'Then vs Now' framing to illustrate technological shift.transition
Open slide detailBeat · SatisfactionLoop · Cost Of Inaction
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summarize
Open slide detailBeat · SatisfactionLoop · Cost Of Inaction
37
Uses a 'Then vs Now' framing to illustrate the evolution of personal history documentation.compare_options
Open slide detailBeat · SatisfactionLoop · Cost Of Inaction
38
Uses the 'Before-After' framing to illustrate the shift in information dissemination.compare_options
Open slide detailBeat · SatisfactionLoop · Cost Of Inaction
39
Uses a 'Then vs Now' framing to highlight product evolution.compare_options
Open slide detailBeat · SatisfactionLoop · Cost Of Inaction
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Uses a 'Then vs Now' framing to illustrate digital disruption in creative tools.compare_options
Open slide detailBeat · SatisfactionLoop · Cost Of Inaction
41
Uses a 'Then vs Now' framing to illustrate industry disruption.compare_options
Open slide detailBeat · SatisfactionLoop · Cost Of Inaction
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Uses a before-after framing to illustrate digital transformation.compare_options
Open slide detailBeat · SatisfactionLoop · Cost Of Inaction
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Uses a 'Then vs Now' framework to illustrate digital transformation.compare_options
Open slide detailBeat · SatisfactionLoop · Cost Of Inaction
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Classic 'Then vs Now' comparison slide.compare_options
Open slide detailBeat · SatisfactionLoop · Cost Of Inaction
45
Uses a 'Then vs Now' framing to illustrate industry disruption.compare_options
Open slide detailBeat · SatisfactionLoop · Cost Of Inaction
46
Uses a 'Then vs Now' framing to illustrate industry disruption.compare_options
Open slide detailBeat · SatisfactionLoop · Cost Of Inaction
47
Uses a 'Then vs Now' framing to illustrate digital disruption.compare_options
Open slide detailBeat · SatisfactionLoop · Cost Of Inaction
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Uses a 'Then vs Now' framing to illustrate technological evolution in live entertainment.compare_options
Open slide detailBeat · SatisfactionLoop · Cost Of Inaction
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Uses a 'Then vs Now' framing to illustrate industry disruption.compare_options
Open slide detailBeat · SatisfactionLoop · Cost Of Inaction
50
Uses a 'Then vs Now' framing to illustrate industry disruption.compare_options
Open slide detailBeat · SatisfactionLoop · Cost Of Inaction
51
Uses a 'Then vs Now' framework to illustrate business model evolution.compare_options
Open slide detailBeat · ActionLoop · Quick Win Big Bet
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Uses a before-after framing to contrast legacy TV consumption with modern social video platforms.compare_options
Open slide detailBeat · ActionLoop · Quick Win Big Bet
53
Uses a 'Then vs Now' framing to illustrate industry evolution.compare_options
Open slide detailBeat · ActionLoop · Quick Win Big Bet
54
Uses a 'Then vs Now' framing to highlight technological evolution.compare_options
Open slide detailBeat · ActionLoop · Quick Win Big Bet
55
Uses a 'Then vs Now' framing to illustrate digital disruption.compare_options
Open slide detailBeat · ActionLoop · Quick Win Big Bet
56
Uses a 'Then vs. Now' framework to illustrate industry disruption.compare_options
Open slide detailBeat · ActionLoop · Quick Win Big Bet
57
Uses a 'Then vs Now' framing to illustrate industry disruption.compare_options
Open slide detailBeat · ActionLoop · Quick Win Big Bet
58
Uses a 'Then vs Now' framing to highlight disruption.compare_options
Open slide detailBeat · ActionLoop · Quick Win Big Bet
59
Uses a 'Then vs Now' framing to illustrate industry evolution.compare_options
Open slide detailBeat · ActionLoop · Quick Win Big Bet
60
Uses a 'Then vs Now' framing to illustrate digital disruption.compare_options
Open slide detailBeat · ActionLoop · Quick Win Big Bet
61
Uses a 'Then vs Now' framing to illustrate market evolution.compare_options
Open slide detailBeat · ActionLoop · Quick Win Big Bet
62
Uses a 'Then vs Now' framing to illustrate business model innovation.compare_options
Open slide detailBeat · ActionLoop · Quick Win Big Bet
63
Uses a 'Then vs Now' framing to illustrate disruption.compare_options
Open slide detailBeat · ActionLoop · Quick Win Big Bet
64
Uses a 'Then vs Now' framing to illustrate the evolution of retail behavior.compare_options
Open slide detailBeat · ActionLoop · Quick Win Big Bet
65
Uses a 'Then vs Now' framing to illustrate digital transformation.compare_options
Open slide detailBeat · ActionLoop · Quick Win Big Bet
66
Uses a 'Then vs Now' framing to illustrate the shift in manufacturing paradigms.compare_options
Open slide detailBeat · ActionLoop · Quick Win Big Bet
67
Uses a 'Then vs Now' framing to illustrate the shift in consumer service delivery.compare_options
Open slide detailBeat · ActionLoop · Quick Win Big Bet
68
Uses a 'Then vs Now' framing to illustrate the shift in funding mechanisms.compare_options
Open slide detailBeat · ActionLoop · Quick Win Big Bet
69
Uses a 'Then vs Now' framing to highlight digital disruption.compare_options
Open slide detailBeat · ActionLoop · Quick Win Big Bet
70
Uses a 'Then vs Now' framing to illustrate the shift in workplace technology.compare_options
Open slide detailBeat · ActionLoop · Quick Win Big Bet
71
Uses a 'Then vs Now' framework to illustrate the evolution of the hiring process.compare_options
Open slide detailBeat · ActionLoop · Quick Win Big Bet
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compare_options
Open slide detailBeat · ActionLoop · Quick Win Big Bet
73
Uses a visual metaphor of a haystack vs a needle to illustrate the shift from 'storing everything' to 'finding insights'.frame_problem
Open slide detailBeat · ActionLoop · Quick Win Big Bet
74
Uses a 'Then vs Now' framing to illustrate digital transformation.compare_options
Open slide detailBeat · ActionLoop · Quick Win Big Bet
75
Uses a 'Then vs Now' framing to illustrate industry disruption.compare_options
Open slide detailBeat · ActionLoop · Quick Win Big Bet
76
Uses a 'Then vs Now' comparison frame to illustrate a shift in educational paradigms.illustrate_case
Open slide detailBeat · ActionLoop · Quick Win Big Bet
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Uses a 'Then vs Now' framing to illustrate technological evolution in user interface.compare_options
Open slide detailBeat · ActionLoop · Quick Win Big Bet
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Uses a 'Then vs Now' framing to illustrate the shift in educational delivery models.compare_options
Open slide detailBeat · ActionLoop · Quick Win Big Bet
79
Uses a 'Then vs Now' framing to contrast traditional professional recognition with digital gamification mechanics.compare_options
Open slide detailBeat · ActionLoop · Quick Win Big Bet
80
Uses a 'Then vs Now' framing to illustrate digital transformation impact.compare_options
Open slide detailBeat · ActionLoop · Quick Win Big Bet
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Uses a 'Then vs Now' framing to set the stage for a discussion on digital media evolution.establish_context
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Uses a 'Then vs Now' framing to illustrate technological evolution in public safety.compare_options
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Uses a 'Then vs Now' framing to highlight technological advancement.compare_options
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Uses a 'Then vs Now' framing to illustrate technological disruption in the pet care industry.compare_options
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Uses a humorous metaphor to contrast traditional and modern definitions of 'feeds'.compare_options
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summarize
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Data based on 3,000 global publicly traded companies as defined by Morgan Stanley Research.size_opportunity
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transition
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Part of the KPCB Internet Trends deck series.size_opportunity
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transition
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The slide uses a dashed oval to highlight the recent negative trend across multiple indices.analyze_data
Open slide detailBeat · Action
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The slide uses a line chart to visualize long-term economic sentiment trends.analyze_data
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93
The chart highlights a downward trend in negative sentiment, with a specific focus on the period from 10/11 to 4/12.analyze_data
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Red dashed boxes highlight the Euro Area and its major economies' projected negative or low growth in 2012.analyze_data
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transition
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The chart uses a red callout box to emphasize the combined growth of iOS and Android in the 2011E data.analyze_data
Open slide detailBeat · Action
97
The chart uses a dual-axis approach to correlate fiscal policy with economic growth.analyze_data
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The chart uses a simple segmented bar to visualize budget allocation percentages.analyze_data
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The slide uses a 'USA Inc.' framing to treat the US government as a corporate entity.quantify_impact
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Ranking excludes countries with gross government debt less than $10B in 2010. Source: IMF.compare_peers
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The slide features a cover image of the 'USA Inc.' report, which is a financial summary of the US government.illustrate_case
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state_next_steps
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transition
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transition
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Data as of 5/29/12. KPCB branding present.analyze_data
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106
KPCB slide deck, likely from a presentation on internet market trends.illustrate_case
Open slide detailBeat · Action
107
Uses a visual metaphor (rowing) to represent organizational alignment.filler
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108
frame_problem
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The slide uses a single key statistic to illustrate the power-law distribution of returns in venture capital/tech investing.summarize
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This is a classic representation of the Gartner Hype Cycle, though labeled differently here.present_framework
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transition
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summarize
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other
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