Nielsen 2022 Audio Today How America Listens Jun22 FINAL

Nielsen

arc beats above · slides in the middle · loops below · scroll → 2 LOOPS

Deck intelligence map

coverage by narrative range · generated from this deck JSON

Narrative range 15 total

Metadata

Components

Metrics

Tools

Frameworks

Beats

Loops

What Is 4 slides 100% 4/4 slides 100% 4/4 slides · 30 hits

— 0/4 slides

50% 2/4 slides

— 0/4 slides

100% 4/4 slides 50% 2/4 slides What Is 3 slides 100% 3/3 slides 100% 3/3 slides · 24 hits

— 0/3 slides

33.3% 1/3 slides 100% 3/3 slides 100% 3/3 slides · 6 hits What Could Be 4 slides 100% 4/4 slides 100% 4/4 slides · 35 hits

— 0/4 slides

50% 2/4 slides · 3 hits

— 0/4 slides

100% 4/4 slides 100% 4/4 slides · 6 hits New Bliss 4 slides 100% 4/4 slides 100% 4/4 slides · 16 hits

— 0/4 slides

100% 4/4 slides

— 0/4 slides

Slide inventory

every slide · same image gating as the playbook

front_matter

Open slide detailBeat · What Is

This is a 'Letter from the Editor' style slide, featuring a headshot and signature.summarize

Open slide detailBeat · What Is

The slide uses a combination of grouped bar charts and data tables to present reach metrics for Black and Hispanic populations across different age groups.compare_peers

Open slide detailBeat · What IsLoop · Golden Circle

The chart shows incremental reach of other audio sources on top of radio reach across different age demographics.quantify_impact

Open slide detailBeat · What IsLoop · Golden Circle

The slide uses a grouped bar chart structure to compare reach across four age segments.quantify_impact

Open slide detailBeat · What IsLoop · Golden Circle

Includes a callout for a methodological change ('Headphone adjustment introduced') in Q4 2020.analyze_data

Open slide detailBeat · What IsLoop · Golden Circle

The slide uses two line charts to compare weekday vs weekend radio reach patterns.analyze_data

Open slide detailBeat · What IsLoop · Golden Circle

The slide uses donut charts for high-level in-home vs out-of-home splits and stacked bar charts for granular location breakdown of out-of-home listening.analyze_data

Open slide detailBeat · What Could BeLoop · Golden Circle

Includes a donut chart for adoption recency and two grouped bar charts for frequency and volume of listening.summarize

Open slide detailBeat · What Could BeLoop · Golden Circle

The slide contains two tables showing listener growth across various podcast genres.analyze_data

Open slide detailBeat · What Could BeLoop · Golden Circle

The slide uses a dual-chart layout to contrast willingness to engage in activities vs. intent to make major purchases.quantify_impact

Open slide detailBeat · What Could BeLoop · Golden Circle

appendix

Open slide detailBeat · New Bliss

The slide uses a grid layout to present reach metrics and ranked format preferences for 12 distinct audience segments.analyze_data