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Nielsen · consulting-deck

full report 1651767473 1215260173

30 pages · 4 arc beats · 2 loops

Consulting-Deck Download JSON
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full report 1651767473 1215260173

Nielsen
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 1
— No image bound to this slide. Wire up imgproxy to display the rendered slide JPEG.
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Deck intelligence map

4
coverage by narrative range · generated from this deck JSON
Narrative range 29 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Situation & Context 5 slides 100% 5/5 slides 100% 5/5 slides · 32 hits
— 0/5 slides
— 0/5 slides
— 0/5 slides
100% 5/5 slides
— 0/5 slides
Problem & Complication 7 slides 100% 7/7 slides 100% 7/7 slides · 51 hits
— 0/7 slides
42.9% 3/7 slides
— 0/7 slides
100% 7/7 slides 100% 7/7 slides Evidence & Proof 8 slides 100% 8/8 slides 100% 8/8 slides · 52 hits
— 0/8 slides
25% 2/8 slides
— 0/8 slides
100% 8/8 slides 100% 8/8 slides Solution & Approach 9 slides 100% 9/9 slides 100% 9/9 slides · 68 hits
— 0/9 slides
66.7% 6/9 slides
— 0/9 slides
100% 9/9 slides
— 0/9 slides

Slide inventory

30
every slide · same image gating as the playbook
01
Slide 1
front_matter
Open slide detailBeat · Situation & Context
02
Includes a headshot and signature-style attribution for Jamie Moldafsky.summarize
Open slide detailBeat · Situation & Context
03
front_matter
Open slide detailBeat · Situation & Context
04
The slide uses a stacked bar chart to show budget allocation sentiment across 14 media channels.establish_context
Open slide detailBeat · Situation & Context
05
summarize
Open slide detailBeat · Situation & Context
06
The chart uses a custom bubble-based ranking visualization.summarize
Open slide detailBeat · Problem & ComplicationLoop · Cost Of Inaction
07
The slide uses a combination of a list of factors and a pull-quote to emphasize the importance of marketing spend.summarize
Open slide detailBeat · Problem & ComplicationLoop · Cost Of Inaction
08
The chart uses a color-coded legend representing spending change intensity from 50%+ decrease to 50%+ increase.analyze_data
Open slide detailBeat · Problem & ComplicationLoop · Cost Of Inaction
09
The chart highlights 'Extremely' and 'Very' confident responses with blue boxes.analyze_data
Open slide detailBeat · Problem & ComplicationLoop · Cost Of Inaction
10
The chart highlights 'Extremely' and 'Very' confident segments with blue borders.analyze_data
Open slide detailBeat · Problem & ComplicationLoop · Cost Of Inaction
11
The chart displays the percentage of respondents who consider specific metrics 'Extremely important' or 'Very important' (the sum of the two leftmost segments isummarize
Open slide detailBeat · Problem & ComplicationLoop · Cost Of Inaction
12
The chart uses a dual-bar approach per channel to contrast short-term sales impact vs long-term brand impact.analyze_data
Open slide detailBeat · Problem & ComplicationLoop · Cost Of Inaction
13
recommend
Open slide detailBeat · Evidence & ProofLoop · Golden Circle
14
The chart displays confidence levels across 8 channels (Email, Search, Social media, Native advertising, Display/mobile, Video/mobile, OTT-TV/connected TV, Streanalyze_data
Open slide detailBeat · Evidence & ProofLoop · Golden Circle
15
The chart uses a color-coded legend for confidence levels. Purple boxes highlight the combined 'Extremely' and 'Very' confident segments.analyze_data
Open slide detailBeat · Evidence & ProofLoop · Golden Circle
16
summarize
Open slide detailBeat · Evidence & ProofLoop · Golden Circle
17
recommend
Open slide detailBeat · Evidence & ProofLoop · Golden Circle
18
The slide uses a quote-style callout to highlight the scale of streaming content consumption as a proxy for data complexity.establish_context
Open slide detailBeat · Evidence & ProofLoop · Golden Circle
19
The chart uses a 5-point Likert scale represented by color intensity. Arrows indicate statistical significance relative to the global average.quantify_impact
Open slide detailBeat · Evidence & ProofLoop · Golden Circle
20
The chart uses a vertical axis to represent rank (1-9) and circles to represent specific marketing tactics.prioritize
Open slide detailBeat · Evidence & ProofLoop · Golden Circle
21
The chart displays percentages for five levels of difficulty (Extremely to Not at all difficult) across seven categories.diagnose
Open slide detailBeat · Solution & Approach
22
The slide uses a combination of narrative context and quantitative impact metrics to validate the solution.illustrate_case
Open slide detailBeat · Solution & Approach
23
The chart uses a 'Breakeven' line to illustrate the relative performance of different targeting methods.quantify_impact
Open slide detailBeat · Solution & Approach
24
recommend
Open slide detailBeat · Solution & Approach
25
Includes two distinct data visualizations: a consumer sentiment survey and a global importance ranking of CSR/DEI initiatives.analyze_data
Open slide detailBeat · Solution & Approach
26
The slide uses a donut chart to show demographic breakdown and includes key engagement metrics.illustrate_case
Open slide detailBeat · Solution & Approach
27
The chart uses a split bar approach to show trust vs. distrust for different advertising channels.analyze_data
Open slide detailBeat · Solution & Approach
28
The chart displays 'Complete visibility' (darkest green), 'Some visibility' (medium green), and 'Little visibility' (lightest green) across Total Global, APAC, analyze_data
Open slide detailBeat · Solution & Approach
29
recommend
Open slide detailBeat · Solution & Approach
30
summarize
Open slide detail