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Nielsen · consulting-deck

NCM SNCM Y 2022 SNCMP

65 pages · 5 arc beats · 2 loops

Consulting-Deck Download JSON
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NCM SNCM Y 2022 SNCMP

Nielsen
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 5
— No image bound to this slide. Wire up imgproxy to display the rendered slide JPEG.
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Deck intelligence map

5
coverage by narrative range · generated from this deck JSON
Narrative range 50 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Situation & Context 4 slides 100% 4/4 slides 100% 4/4 slides · 19 hits
— 0/4 slides
25% 1/4 slides
— 0/4 slides
100% 4/4 slides 25% 1/4 slides Problem & Complication 6 slides 100% 6/6 slides 100% 6/6 slides · 32 hits
— 0/6 slides
16.7% 1/6 slides 33.3% 2/6 slides 100% 6/6 slides 100% 6/6 slides Solution & Approach 15 slides 100% 15/15 slides 100% 15/15 slides · 97 hits
— 0/15 slides
33.3% 5/15 slides
— 0/15 slides
100% 15/15 slides
— 0/15 slides
Evidence & Proof 22 slides 100% 22/22 slides 100% 22/22 slides · 109 hits
— 0/22 slides
36.4% 8/22 slides · 10 hits
— 0/22 slides
100% 22/22 slides
— 0/22 slides
Impact & Next Steps 3 slides 100% 3/3 slides 100% 3/3 slides · 13 hits
— 0/3 slides
— 0/3 slides
— 0/3 slides
100% 3/3 slides
— 0/3 slides

Slide inventory

65
every slide · same image gating as the playbook
01
Slide 1
front_matter
Open slide detailBeat · Situation & Context
02
front_matter
Open slide detailBeat · Situation & Context
03
front_matter
Open slide detailBeat · Situation & Context
04
establish_context
Open slide detailBeat · Situation & ContextLoop · Golden Circle
05
The slide uses a funnel-like visual structure to represent the aggregation of data sources.transition
Open slide detailLoop · Golden Circle
06
plan_implementation
Open slide detailLoop · Golden Circle
07
summarize
Open slide detailLoop · Golden Circle
08
Uses a 'Current State vs Future State' comparison framework.establish_context
Open slide detail
09
The slide uses a linear process flow to describe data integration.present_framework
Open slide detail
10
plan_implementation
Open slide detail
11
transition
Open slide detail
12
The slide uses a three-column layout to present technical initiatives.summarize
Open slide detail
13
transition
Open slide detail
14
The slide uses a visual metaphor of disparate blocks merging into a single foundation layer.transition
Open slide detail
15
front_matter
Open slide detail
16
present_solution
Open slide detail
17
front_matter
Open slide detail
18
summarize
Open slide detail
19
transition
Open slide detail
20
The slide uses a visual of a streaming service UI to illustrate the complexity of ad targeting.frame_problem
Open slide detailBeat · Problem & ComplicationLoop · Cost Of Inaction
21
Uses a visual metaphor of unbundling household members into specific consumer segments.present_solution
Open slide detailBeat · Problem & ComplicationLoop · Cost Of Inaction
22
The slide uses a two-column layout to represent a sequential process of identification.present_solution
Open slide detailBeat · Problem & ComplicationLoop · Cost Of Inaction
23
The slide uses a hub-and-spoke style process flow to illustrate data integration.present_solution
Open slide detailBeat · Problem & ComplicationLoop · Cost Of Inaction
24
The slide uses a linear process flow to contrast standard ad rendering with a proactive identification step.present_solution
Open slide detailBeat · Problem & ComplicationLoop · Cost Of Inaction
25
summarize
Open slide detailBeat · Problem & ComplicationLoop · Cost Of Inaction
26
The slide uses a waterfall-like visual to show incremental impression growth and corresponding revenue impact.quantify_impact
Open slide detailBeat · Solution & Approach
27
summarize
Open slide detailBeat · Solution & Approach
28
front_matter
Open slide detailBeat · Solution & Approach
29
transition
Open slide detailBeat · Solution & Approach
30
The chart uses a stacked bar approach to show weekly reach vs incremental monthly reach.analyze_data
Open slide detailBeat · Solution & Approach
31
The chart highlights a total daily media consumption of 9 hours and 18 minutes, with a specific sub-total for TV usage.analyze_data
Open slide detailBeat · Solution & Approach
32
The slide uses two donut charts to illustrate market share and fragmentation.analyze_data
Open slide detailBeat · Solution & Approach
33
The slide uses a donut chart to show the total streaming share and a second donut chart to show the breakdown of that share by brand.analyze_data
Open slide detailBeat · Solution & Approach
34
The chart uses a 100% stacked bar format to show share of time, with total volume annotated on the right.quantify_impact
Open slide detailBeat · Solution & Approach
35
analyze_data
Open slide detailBeat · Solution & Approach
36
The chart shows percentages of titles, which sum to more than 100%, implying titles can be available on multiple service types.establish_context
Open slide detailBeat · Solution & Approach
37
size_opportunity
Open slide detailBeat · Solution & Approach
38
analyze_data
Open slide detailBeat · Solution & Approach
39
quantify_impact
Open slide detailBeat · Solution & Approach
40
The slide uses three distinct quotes paired with quantitative metrics to illustrate consumer frustration with the current streaming landscape.diagnose
Open slide detailBeat · Solution & Approach
41
transition
Open slide detailBeat · Evidence & Proof
42
transition
Open slide detailBeat · Evidence & Proof
43
Data shows a decline in total hours viewed from 42.2B to 41.0B, with a significant increase in Connected TV share.analyze_data
Open slide detailBeat · Evidence & Proof
44
The chart uses bubble size to represent average weekly time spent, with axes representing YoY change in reach and frequency.analyze_data
Open slide detailBeat · Evidence & Proof
45
The chart shows a net decline in reach despite AVOD growth, with SVOD-only users increasing significantly.quantify_impact
Open slide detailBeat · Evidence & Proof
46
The chart shows a stacked bar graph of TV reach composition from Jan 2021 to Jan 2022.analyze_data
Open slide detailBeat · Evidence & Proof
47
The slide uses a dual-axis combo chart (bar + line) for reach and a horizontal bar chart for the lift index.quantify_impact
Open slide detailBeat · Evidence & Proof
48
The slide uses pie charts to show the composition of reach for different age demographics.analyze_data
Open slide detailBeat · Evidence & Proof
49
transition
Open slide detailBeat · Evidence & Proof
50
The chart shows a significant spike in early 2020, likely related to the onset of the COVID-19 pandemic.analyze_data
Open slide detailBeat · Evidence & Proof
51
Includes a summary table below the chart showing aggregate Linear TV vs Streaming shares.analyze_data
Open slide detailBeat · Evidence & Proof
52
Data source: Nielsen, MoffettNathanson estimates and analysis.analyze_data
Open slide detailBeat · Evidence & Proof
53
The chart displays the composition of the top 10 shows by platform over time.analyze_data
Open slide detailBeat · Evidence & Proof
54
The chart uses a central image of a remote control inside a donut chart.analyze_data
Open slide detailBeat · Evidence & Proof
55
The chart uses Netflix as the 100% baseline for relative comparison.analyze_data
Open slide detailBeat · Evidence & Proof
56
summarize
Open slide detailBeat · Evidence & Proof
57
analyze_data
Open slide detailBeat · Evidence & Proof
58
The chart shows a consistent gap between MVPD and non-MVPD penetration, with MVPD households showing significantly higher adoption.analyze_data
Open slide detailBeat · Evidence & Proof
59
The chart illustrates a 'short tail' distribution where a few shows dominate the top lists while many others appear for only one week.analyze_data
Open slide detailBeat · Evidence & Proof
60
The chart illustrates the 'front-loaded' nature of streaming content consumption.analyze_data
Open slide detailBeat · Evidence & Proof
61
analyze_data
Open slide detailBeat · Evidence & Proof
62
The chart illustrates a 'quick fade' pattern where viewership peaks early and drops significantly within a few weeks.analyze_data
Open slide detailBeat · Evidence & Proof
63
other
Open slide detailBeat · Impact & Next Steps
64
appendix
Open slide detailBeat · Impact & Next Steps
65
summarize
Open slide detailBeat · Impact & Next Steps