ey industry pulse report travel and tourism — playbook

ey industry pulse report travel and tourism

EY

arc beats above · slides in the middle · loops below · scroll → 2 LOOPS

Deck intelligence map

5

coverage by narrative range · generated from this deck JSON

Narrative range 25 total

Metadata

Components

Metrics

Tools

Frameworks

Beats

Loops

Setup 4 slides 100% 4/4 slides 100% 4/4 slides · 24 hits

— 0/4 slides

— 0/4 slides

50% 2/4 slides 100% 4/4 slides 50% 2/4 slides Current State 5 slides 100% 5/5 slides 100% 5/5 slides · 31 hits

— 0/5 slides

80% 4/5 slides

— 0/5 slides

100% 5/5 slides 100% 5/5 slides Future Potential 5 slides 100% 5/5 slides 100% 5/5 slides · 33 hits

— 0/5 slides

40% 2/5 slides

— 0/5 slides

100% 5/5 slides 100% 5/5 slides Challenges 4 slides 100% 4/4 slides 100% 4/4 slides · 28 hits

— 0/4 slides

50% 2/4 slides

— 0/4 slides

100% 4/4 slides 100% 4/4 slides · 8 hits Solutions 7 slides 100% 7/7 slides 100% 7/7 slides · 51 hits

— 0/7 slides

28.6% 2/7 slides · 3 hits 28.6% 2/7 slides 100% 7/7 slides 100% 7/7 slides

Slide inventory

34

every slide · same image gating as the playbook

01

front_matter

Open slide detailBeat · Setup

02

The slide uses a metaphorical image of a tightrope walker to represent the progression of the deck.front_matter

Open slide detailBeat · Setup

03

The slide is text-heavy, structured in two columns, providing a narrative overview of the industry's current state.summarize

Open slide detailBeat · SetupLoop · Golden Circle

04

establish_context

Open slide detailBeat · SetupLoop · Golden Circle

05

transition

Open slide detailBeat · Current StateLoop · Golden Circle

06

Includes a specific data table comparing 2021 vs 2019 across six metrics.summarize

Open slide detailBeat · Current StateLoop · Golden Circle

07

The table compares H1 2019, 2019, H1 2021, 2021, and H1 2022 across four main metrics: tourist arrivals, overnight stays, international receipts, and expendituranalyze_data

Open slide detailBeat · Current StateLoop · Golden Circle

08

The charts show a seasonal trend where 2022 is tracking closely to 2019 levels.analyze_data

Open slide detailBeat · Current StateLoop · Golden Circle

09

The slide uses a two-column bulleted list format to present qualitative and quantitative insights about the Greek tourism market.establish_context

Open slide detailBeat · Current StateLoop · Golden Circle

10

Data source: INSETE Intelligence. Data up to July 2022.analyze_data

Open slide detailBeat · Future PotentialLoop · Golden Circle

11

Data presented as index values (2019=100).analyze_data

Open slide detailBeat · Future PotentialLoop · Golden Circle

12

The slide uses dual line charts to compare monthly performance metrics across three years, accompanied by qualitative analysis of the drivers behind the data.analyze_data

Open slide detailBeat · Future PotentialLoop · Golden Circle

13

The slide uses a combination of bar charts for ADR and line charts for occupancy rates to show recovery trends.analyze_data

Open slide detailBeat · Future PotentialLoop · Golden Circle

14

EY branding present. Data sources cited at bottom.summarize

Open slide detailBeat · Future PotentialLoop · Golden Circle

15

Data source: Hellenic Chamber of Hotels, ITEP Annual Survey, GBR Consulting.quantify_impact

Open slide detailLoop · Golden Circle

16

EY branding present. Data sourced from Hellenic Chamber of Hotels, ITEP Annual Survey.summarize

Open slide detailLoop · Golden Circle

17

GRI likely stands for Global Review Index.compare_peers

Open slide detailLoop · Golden Circle

18

The slide uses GRI (Global Review Index) as the primary metric for quality performance.summarize

Open slide detailLoop · Golden Circle

19

The table lists submarket, location, brand, and investment amount for various hospitality projects.analyze_data

Open slide detailLoop · Golden Circle

20

EY branding present. Mentions specific investors and projects like Sani/Ikos, Brown Hotels, and Ellinikon.establish_context

Open slide detailLoop · Golden Circle

21

T&T likely stands for Travel & Tourism. Data sources include AirDNA and EY Analysis.analyze_data

Open slide detailLoop · Golden Circle

22

transition

Open slide detailBeat · ChallengesLoop · Golden Circle

23

establish_context

Open slide detailBeat · ChallengesLoop · Golden Circle

24

The slide uses a split layout comparing past 12-month behavior with future 12-month intentions.summarize

Open slide detailBeat · ChallengesLoop · Golden Circle

25

Includes specific references to UNWTO, WEF T&T Index, and Booking.com Sustainable Travel Report.establish_context

Open slide detailBeat · ChallengesLoop · Golden Circle

26

The slide uses a hub-and-spoke diagram to illustrate the five pillars of the 2021 Strategic Road Map.present_framework

Open slide detailBeat · SolutionsLoop · Golden Circle

27

EY branding present. Bottom callout box summarizes traveler sentiment regarding sustainability.illustrate_case

Open slide detailBeat · SolutionsLoop · Golden Circle

28

The slide uses a central column to list challenges and side columns to provide context and solutions.diagnose

Open slide detailBeat · SolutionsLoop · Golden Circle

29

The slide uses a dark background with yellow accents and icons, typical of EY consulting decks.cite_precedent

Open slide detailBeat · SolutionsLoop · Golden Circle

30

transition

Open slide detailBeat · SolutionsLoop · Golden Circle

31

The slide uses a three-column layout to categorize funding sources and support mechanisms.present_solution

Open slide detailBeat · SolutionsLoop · Golden Circle

32

The slide uses a matrix-like structure to categorize funding sources by investment theme.present_framework

Open slide detailBeat · SolutionsLoop · Golden Circle

33

The slide highlights the diversity of projects supported by these funds, primarily in the hospitality and tourism sector.illustrate_case

Open slide detail

34

front_matter

Open slide detail