ey sports engagement index january 2025

EY
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 1
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Deck intelligence map

4
coverage by narrative range · generated from this deck JSON

Slide inventory

20
every slide · same image gating as the playbook
01
Slide 1
EY branding present.front_matter
Open slide detailBeat · Current State
02
The slide serves as both a quote-based introduction and a table of contents/navigation page.front_matter
Open slide detailBeat · Current State
03
The slide serves as an introduction to a research report, emphasizing the evolution of the survey methodology and the scope of the data collected.establish_context
Open slide detailBeat · Current State
04
The slide explains a methodology shift to include broader activities in the definition of sports engagement.present_framework
Open slide detailBeat · Current State
05
The slide uses a combination of donut charts for high-level metrics and a mirrored bar chart for age-based segmentation.analyze_data
Open slide detailBeat · Data Insights
06
transition
Open slide detailBeat · Data Insights
07
The chart uses a stacked bar approach to show total engagement, with a sub-segment for frequent engagers. Below the bars, a row of circles displays the percentaanalyze_data
Open slide detailBeat · Data InsightsLoop · Zoom In
08
The slide uses a side-by-side table layout to contrast three distinct engagement categories.analyze_data
Open slide detailBeat · Data InsightsLoop · Zoom In
09
analyze_data
Open slide detailBeat · Data InsightsLoop · Zoom In
10
Slope chart showing rank changes between general population and Gen Z.compare_options
Open slide detailBeat · Data InsightsLoop · Voice Of Customer
11
The slide uses a metaphor of looking through binoculars to introduce a list of sports for further analysis.summarize
Open slide detailBeat · Data InsightsLoop · Voice Of Customer
12
The slide uses a mix of absolute numbers and percentages to profile the swimming engagement base.summarize
Open slide detailBeat · Data InsightsLoop · Voice Of Customer
13
The slide uses a mix of big numbers and descriptive text to profile the sport's market position.analyze_data
Open slide detailBeat · Data InsightsLoop · Voice Of Customer
14
The slide uses a mix of big numbers and descriptive text to profile the sport's market position.summarize
Open slide detailBeat · Data InsightsLoop · Voice Of Customer
15
summarize
Open slide detailBeat · Opportunities for Growth
16
Includes specific rankings and demographic breakdowns for hiking as a sport.summarize
Open slide detailBeat · Opportunities for Growth
17
The slide uses a dashboard layout with circular metric indicators and a supporting narrative paragraph.summarize
Open slide detailBeat · Opportunities for Growth
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summarize
Open slide detailBeat · Opportunities for Growth
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other
Open slide detailBeat · Conclusion and Next Steps
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summarize
Open slide detailBeat · Conclusion and Next Steps