ipsos reputation council report 2024

Ipsos
arc beats above · slides in the middle · loops below · scroll → 3 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 1
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Deck intelligence map

4
coverage by narrative range · generated from this deck JSON

Slide inventory

30
every slide · same image gating as the playbook
01
Slide 1
front_matter
Open slide detailBeat · Situation & Context
02
The slide uses a split layout with a dark, abstract graphic on the left containing 'About' details and a clean white layout on the right for the introduction teestablish_context
Open slide detailBeat · Situation & Context
03
front_matter
Open slide detailBeat · Situation & Context
04
The slide uses a quote from Adam Tooze to define the 'polycrisis' concept.diagnose
Open slide detailBeat · Problem & ComplicationLoop · Pattern Hunter
05
The chart uses icons to represent different industry sectors across five geographic regions.analyze_data
Open slide detailBeat · Problem & ComplicationLoop · Pattern Hunter
06
The slide uses a numbered list format to rank sectors by reputation challenge intensity per region.summarize
Open slide detailBeat · Problem & ComplicationLoop · Pattern Hunter
07
Includes a large artistic background image and references to Ipsos study, Bletchley Declaration, and a Biden quote.establish_context
Open slide detailBeat · Solution & Approach
08
Includes two stacked bar charts representing survey data and a testimonial quote.analyze_data
Open slide detailBeat · Solution & Approach
09
Includes two pull quotes and a bar chart showing survey results on ethical policy sufficiency.summarize
Open slide detailBeat · Solution & Approach
10
summarize
Open slide detailBeat · Solution & Approach
11
The slide uses a mix of qualitative quotes and quantitative survey data to highlight the urgency of the disinformation threat.summarize
Open slide detailBeat · Solution & Approach
12
The slide uses a metaphorical illustration of dandelion seeds to represent global/local dispersion.establish_context
Open slide detailBeat · Solution & ApproachLoop · Golden Circle
13
Includes two bar charts showing survey results on local market commitment and local autonomy.summarize
Open slide detailBeat · Solution & ApproachLoop · Golden Circle
14
The slide uses artistic imagery of people on buildings to represent the connection between global and local levels.summarize
Open slide detailBeat · Solution & ApproachLoop · Golden Circle
15
The slide features a surrealist illustration of a person balancing on a wire between two domes, metaphorically representing the 'glocal' balance.summarize
Open slide detailBeat · Solution & Approach
16
Includes two quotes from Council members and three sets of comparative bar charts showing sentiment across two sittings.summarize
Open slide detailBeat · Solution & ApproachLoop · Cost Of Inaction
17
Includes a survey result visualization regarding corporate communications' role in acquisition leadership teams.establish_context
Open slide detailBeat · Solution & ApproachLoop · Cost Of Inaction
18
Includes quotes from Council members and a stacked bar chart showing agreement levels regarding communication displacement.illustrate_case
Open slide detailBeat · Solution & ApproachLoop · Cost Of Inaction
19
Includes quotes from council members regarding acquisition communication strategies.summarize
Open slide detailBeat · Solution & ApproachLoop · Cost Of Inaction
20
Includes a quote from a Council member and a survey result regarding collaboration with HR/IR.summarize
Open slide detailBeat · Solution & ApproachLoop · Cost Of Inaction
21
Contains three sets of stacked bar charts comparing sentiment across different sittings.analyze_data
Open slide detailBeat · Impact & Next Steps
22
The slide includes a large artistic illustration and a text block discussing reputation risk in sponsorships.front_matter
Open slide detailBeat · Impact & Next Steps
23
The slide uses surrealist imagery of figures on rock formations with kayaks, likely thematic rather than data-driven.summarize
Open slide detailBeat · Impact & Next Steps
24
Contains three distinct survey result charts and two pull-quotes from Council members.summarize
Open slide detailBeat · Impact & Next Steps
25
The slide features a large artistic illustration of a boat navigating a complex landscape, serving as a metaphor for the sponsorship process.summarize
Open slide detailBeat · Impact & Next Steps
26
Includes two quotes from Council members and two bar charts showing survey results.summarize
27
The slide contains two tables listing participants alphabetically by name.appendix
29
The slide lists names, organizations, and roles of participants in a tabular format.other