ipsos global trends 2021 report

Ipsos
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 2
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Deck intelligence map

3
coverage by narrative range · generated from this deck JSON

Slide inventory

51
every slide · same image gating as the playbook
01
Slide 1
front_matter
Open slide detailBeat · Attention
02
The slide uses a 'collage' of external media headlines to frame the problem of market uncertainty.establish_context
Open slide detailBeat · AttentionLoop · Cost Of Inaction
03
The slide uses a grid of images with short captions to highlight disparate global phenomena.establish_context
Open slide detailBeat · AttentionLoop · Cost Of Inaction
04
The slide uses a circular feedback loop diagram to represent the 'Theory of Change'.present_framework
Open slide detailBeat · AttentionLoop · Golden Circle
05
Ipsos Global Trends 2021 report slide.establish_context
Open slide detailBeat · AttentionLoop · Golden Circle
06
establish_context
Open slide detailBeat · NeedLoop · Golden Circle
07
Part of Ipsos Global Trends 2021 deck.establish_context
Open slide detailBeat · NeedLoop · Golden Circle
08
Slide from Ipsos Global Trends 2021 report.establish_context
Open slide detailBeat · NeedLoop · Golden Circle
09
The slide uses a photo to illustrate the contrast between urban development and economic disparity.establish_context
Open slide detailBeat · NeedLoop · Golden Circle
10
The slide uses a photo of Jack Ma as a visual anchor for the 'cautionary tale' point.establish_context
Open slide detailBeat · NeedLoop · Golden Circle
11
The slide uses a photo of a protest to illustrate the 'conspiracies' point.establish_context
Open slide detailBeat · NeedLoop · Golden Circle
12
transition
Open slide detailBeat · NeedLoop · Golden Circle
13
The slide uses a circular layout to present a list of qualitative trends.summarize
Open slide detailBeat · SatisfactionLoop · Golden Circle
14
The slide uses a list-based layout with stylized labels for each trend.summarize
Open slide detailBeat · SatisfactionLoop · Golden Circle
15
summarize
Open slide detailBeat · SatisfactionLoop · Golden Circle
16
The slide uses a radial layout around a central image of the Earth to categorize 10 distinct global trends.summarize
Open slide detailBeat · SatisfactionLoop · Golden Circle
17
The slide uses a circular diagram to map various global trends (e.g., Climate Antagonism, Peak Globalisation) as either 'Continuity' or 'Change'.summarize
Open slide detailBeat · SatisfactionLoop · Golden Circle
18
transition
Open slide detailBeat · SatisfactionLoop · Golden Circle
19
The chart displays longitudinal data for 9 countries, showing a general upward trend in climate concern.analyze_data
Open slide detailBeat · SatisfactionLoop · Golden Circle
20
The chart uses a dual-bar approach to show the relative importance of two distinct corporate responsibilities.compare_options
Open slide detailBeat · SatisfactionLoop · Golden Circle
21
The chart shows a clear shift in priorities from younger generations (environment-focused) to older generations (tax-focused).analyze_data
Open slide detailBeat · SatisfactionLoop · Golden Circle
22
The chart is a stacked bar chart showing agreement vs disagreement. The data is sorted by agreement percentage.analyze_data
Open slide detailBeat · SatisfactionLoop · Golden Circle
23
The chart displays a divergence in vaccine sentiment, with some countries showing significant growth and others showing significant decline.analyze_data
Open slide detailBeat · SatisfactionLoop · Golden Circle
24
The chart uses a trend line to illustrate the inverse relationship between vaccination coverage and vaccine skepticism across various countries.analyze_data
Open slide detailBeat · SatisfactionLoop · Golden Circle
25
The chart uses a dot-line hybrid visualization to show longitudinal sentiment data.analyze_data
Open slide detailBeat · SatisfactionLoop · Golden Circle
26
Data source: Ipsos Global Trends Series.analyze_data
Open slide detailBeat · SatisfactionLoop · Golden Circle
27
The chart is sorted by the percentage of agreement in descending order.compare_peers
Open slide detailBeat · SatisfactionLoop · Golden Circle
28
Data source: Ipsos Global Trends Series.analyze_data
Open slide detailBeat · SatisfactionLoop · Golden Circle
29
The chart highlights specific emerging markets with boxes, indicating higher growth in sentiment.analyze_data
Open slide detailBeat · SatisfactionLoop · Golden Circle
30
The chart displays three distinct statements with corresponding agreement percentages for three countries.analyze_data
Open slide detailBeat · SatisfactionLoop · Golden Circle
31
The chart tracks sentiment over time with a vertical dashed line indicating the onset of COVID-19.analyze_data
Open slide detailBeat · SatisfactionLoop · Golden Circle
32
transition
Open slide detailBeat · SatisfactionLoop · Golden Circle
33
Data source: Ipsos Global Trends Series.analyze_data
Open slide detailBeat · SatisfactionLoop · Golden Circle
34
Data source: Ipsos Global Trends 2021. Survey of 24,332 adults across 25 markets.summarize
Open slide detailBeat · SatisfactionLoop · Golden Circle
35
The slide uses a honeycomb-style layout to present survey data.analyze_data
Open slide detailBeat · SatisfactionLoop · Golden Circle
36
The chart highlights a clear inflection point at 2020 (COVID-19).analyze_data
Open slide detailBeat · SatisfactionLoop · Golden Circle
37
Data source: Ipsos Global Trends Series.diagnose
Open slide detailBeat · SatisfactionLoop · Golden Circle
38
The chart shows the percentage of respondents who agree vs disagree with the statement 'I find shopping online more difficult than shopping in traditional storecompare_peers
Open slide detailBeat · SatisfactionLoop · Golden Circle
39
The chart uses a radial gauge-like representation to show growth in agreement with the statement 'I'm not concerned about what companies or the government know analyze_data
Open slide detailBeat · SatisfactionLoop · Golden Circle
40
Data source: Ipsos Global Advisor, June 2020.analyze_data
Open slide detailBeat · SatisfactionLoop · Golden Circle
41
Data source: Ipsos Global Trends 2021.analyze_data
Open slide detailBeat · SatisfactionLoop · Golden Circle
42
The chart displays two bars per country representing % agree and % disagree, sorted by the % agree value.compare_peers
Open slide detailBeat · SatisfactionLoop · Golden Circle
43
transition
Open slide detailBeat · SatisfactionLoop · Golden Circle
44
The chart tracks longitudinal sentiment across four countries, showing a general upward trend in positive sentiment towards globalisation.analyze_data
Open slide detailBeat · SatisfactionLoop · Golden Circle
45
The chart shows a clear trend where emerging markets tend to agree more with the statement, while developed markets tend to disagree.compare_peers
Open slide detailBeat · SatisfactionLoop · Golden Circle
46
The chart displays agreement vs disagreement percentages across 23 countries.analyze_data
Open slide detailBeat · SatisfactionLoop · Golden Circle
47
The slide uses a signpost metaphor to represent the theme of values and direction.summarize
Open slide detailBeat · SatisfactionLoop · Golden Circle
48
The slide uses a visual metaphor of a globe and bidirectional arrows to represent shifts between states.establish_context
Open slide detailBeat · SatisfactionLoop · Cost Of Inaction
49
Data source: Ipsos Global Commons Alliance, 19,735 adults aged 16-75 in G20 countries, interviewed online April-May 2021.compare_peers
Open slide detailBeat · SatisfactionLoop · Cost Of Inaction
50
The slide uses a metaphorical image of the year 2022 emerging from a globe.frame_problem
Open slide detailBeat · SatisfactionLoop · Cost Of Inaction
51
Standard corporate profile slide often found in consulting decks.summarize
Open slide detailBeat · Satisfaction