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Ipsos · consulting-deck

Ipsos Issues Index Jan25

31 pages · 3 arc beats · 3 loops

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Ipsos Issues Index Jan25

Ipsos
arc beats above · slides in the middle · loops below · scroll → 3 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 2
— No image bound to this slide. Wire up imgproxy to display the rendered slide JPEG.
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Deck intelligence map

3
coverage by narrative range · generated from this deck JSON
Narrative range 29 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Current situation 3 slides 100% 3/3 slides 100% 3/3 slides · 18 hits
— 0/3 slides
— 0/3 slides
— 0/3 slides
100% 3/3 slides 100% 3/3 slides Trend data 16 slides 100% 16/16 slides 100% 16/16 slides · 97 hits
— 0/16 slides
68.8% 11/16 slides 18.8% 3/16 slides 100% 16/16 slides 100% 16/16 slides · 32 hits Key takeaways 10 slides 100% 10/10 slides 100% 10/10 slides · 69 hits
— 0/10 slides
10% 1/10 slides 20% 2/10 slides 100% 10/10 slides 100% 10/10 slides · 20 hits

Slide inventory

31
every slide · same image gating as the playbook
01
Slide 1
The weather icons likely represent a metaphor for the 'climate' of public opinion or national sentiment.front_matter
Open slide detail
02
The slide displays a list of 10 key issues with corresponding percentage values and trend indicators.analyze_data
Open slide detailBeat · Current situationLoop · Voice Of Customer
03
Data source: Ipsos Issues Index. Base: 1,001 British adults 18+, 15-21 January 2025.analyze_data
Open slide detailBeat · Current situationLoop · Voice Of Customer
04
The chart tracks five categories: Economy, NHS/Hospitals, Immigration, Inflation, and Housing.analyze_data
Open slide detailBeat · Current situationLoop · Voice Of Customer
05
The chart highlights key political events (GE, Brexit) and specific data peaks/troughs.analyze_data
Open slide detailBeat · Trend dataLoop · Pattern Hunter
06
The chart tracks public opinion on the NHS as a priority issue, highlighting historical peaks and troughs alongside General Election (GE) dates and the Brexit vanalyze_data
Open slide detailBeat · Trend dataLoop · Pattern Hunter
07
The chart uses vertical dashed lines to mark General Elections (GE) and the Brexit vote. Data collection methodology changed from face-to-face to telephone in Aanalyze_data
Open slide detailBeat · Trend dataLoop · Pattern Hunter
08
The chart highlights key political events (GE, Brexit) and specific data peaks/troughs.analyze_data
Open slide detailBeat · Trend dataLoop · Pattern Hunter
09
The chart tracks the percentage of British adults identifying inflation/prices as a top issue.establish_context
Open slide detailBeat · Trend dataLoop · Pattern Hunter
10
Includes vertical markers for General Elections (GE) in 2017, 2019, and 2024.analyze_data
Open slide detailBeat · Trend dataLoop · Pattern Hunter
11
The chart includes vertical markers for major political events (General Elections and Brexit Vote).analyze_data
Open slide detailBeat · Trend dataLoop · Pattern Hunter
12
The chart uses vertical dashed lines to mark General Elections (GE) and the Brexit vote, correlating public concern spikes with major international events.establish_context
Open slide detailBeat · Trend dataLoop · Pattern Hunter
13
The chart tracks public concern over time, highlighting spikes corresponding to specific international conflicts and terrorist attacks.analyze_data
Open slide detailBeat · Trend dataLoop · Pattern Hunter
14
The chart highlights key political events (GE, Brexit Vote) and specific data peaks/troughs.analyze_data
Open slide detailBeat · Trend dataLoop · Pattern Hunter
15
The chart tracks public concern over time, highlighting spikes corresponding to specific environmental events and political milestones.analyze_data
Open slide detailBeat · Trend dataLoop · Pattern Hunter
16
The chart highlights specific peaks and troughs related to H1N1, Ebola, and the COVID-19 pandemic.analyze_data
Open slide detailBeat · Trend dataLoop · Pattern Hunter
17
The chart tracks the percentage of respondents identifying unemployment as a top issue, with vertical markers for General Elections (GE) and the Brexit vote.analyze_data
Open slide detailBeat · Trend dataLoop · Pattern Hunter
18
The chart uses a line graph to track public opinion over time, with vertical dashed lines marking General Elections (GE) and the Brexit vote.analyze_data
Open slide detailBeat · Trend dataLoop · Pattern Hunter
19
The chart tracks public opinion over time, highlighting specific peaks and troughs correlated with political milestones like General Elections (GE) and the Brexanalyze_data
Open slide detailBeat · Trend dataLoop · Pattern Hunter
20
The chart tracks the percentage of British adults identifying crime as a top issue, with significant volatility and a long-term downward trend punctuated by speanalyze_data
Open slide detailBeat · Trend dataLoop · Pattern Hunter
21
Data source: Ipsos Issues Index, January 2025.analyze_data
Open slide detailBeat · Key takeawaysLoop · Voice Of Customer
22
The chart displays 10 categories of issues with percentage values for both genders.analyze_data
Open slide detailBeat · Key takeawaysLoop · Voice Of Customer
23
The chart shows significant differences in priority between social grades, particularly regarding the economy and immigration.analyze_data
Open slide detailBeat · Key takeawaysLoop · Voice Of Customer
24
The chart displays survey results from 1,001 British adults regarding their perception of the most important issues.analyze_data
Open slide detailBeat · Key takeawaysLoop · Voice Of Customer
25
Data source: Ipsos Issues Index, January 2025.analyze_data
Open slide detailBeat · Key takeawaysLoop · Voice Of Customer
26
Data from Ipsos Issues Index, January 2025.analyze_data
Open slide detailBeat · Key takeawaysLoop · Voice Of Customer
27
Data from Ipsos Issues Index, January 2025.analyze_data
Open slide detailBeat · Key takeawaysLoop · Voice Of Customer
28
Data from Ipsos Issues Index, Jan 2025.analyze_data
Open slide detailBeat · Key takeawaysLoop · Voice Of Customer
29
Data from Ipsos Issues Index, January 2025.decompose_segments
Open slide detailBeat · Key takeawaysLoop · Voice Of Customer
30
IMD = Indices of Multiple Deprivation. Data source: Ipsos Issues Index, Jan 2025.analyze_data
Open slide detailBeat · Key takeawaysLoop · Voice Of Customer
31
front_matter
Open slide detail