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IAB · consulting-deck

IAB State of Data 2023

47 pages · 5 arc beats · 2 loops

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IAB State of Data 2023

IAB
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 2
— No image bound to this slide. Wire up imgproxy to display the rendered slide JPEG.
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Deck intelligence map

5
coverage by narrative range · generated from this deck JSON
Narrative range 43 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Situation & Context 4 slides 100% 4/4 slides 100% 4/4 slides · 30 hits
— 0/4 slides
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100% 4/4 slides 100% 4/4 slides Problem & Complication 10 slides 100% 10/10 slides 100% 10/10 slides · 69 hits
— 0/10 slides
30% 3/10 slides · 5 hits
— 0/10 slides
100% 10/10 slides 40% 4/10 slides Evidence & Proof 8 slides 100% 8/8 slides 100% 8/8 slides · 49 hits
— 0/8 slides
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100% 8/8 slides
— 0/8 slides
Solution & Approach 9 slides 100% 9/9 slides 100% 9/9 slides · 43 hits
— 0/9 slides
44.4% 4/9 slides · 5 hits 11.1% 1/9 slides 100% 9/9 slides
— 0/9 slides
Impact & Next Steps 12 slides 100% 12/12 slides 100% 12/12 slides · 60 hits
— 0/12 slides
41.7% 5/12 slides 8.3% 1/12 slides 100% 12/12 slides
— 0/12 slides

Slide inventory

47
every slide · same image gating as the playbook
01
Slide 1
front_matter
Open slide detail
02
front_matter
Open slide detail
03
The slide serves as a preface to a research report, outlining the methodology (survey of 200, 20 interviews) and the core thesis regarding DCR adoption.summarize
Open slide detailBeat · Situation & ContextLoop · Logic Chain
04
summarize
Open slide detailBeat · Situation & ContextLoop · Logic Chain
05
The slide uses a two-column layout with numbered headers to contrast the value proposition against the implementation challenges.summarize
Open slide detailBeat · Situation & ContextLoop · Logic Chain
06
summarize
Open slide detailBeat · Situation & ContextLoop · Logic Chain
07
transition
Open slide detail
08
present_framework
Open slide detailBeat · Evidence & Proof
09
analyze_data
Open slide detailBeat · Evidence & Proof
10
The chart segments usage into 'Currently use', 'Considering', 'Previously used', and 'Not Considering'.analyze_data
Open slide detailBeat · Evidence & Proof
11
The slide highlights a contrast between DCRs (majority adoption in last 2 years) and legacy platforms (majority adoption 3+ years ago).analyze_data
Open slide detailBeat · Evidence & Proof
12
The chart shows that DCRs (Data Clean Rooms) have a 67% satisfaction rate, which is competitive with other established technologies.compare_peers
Open slide detailBeat · Evidence & Proof
13
The slide uses quotes from industry leaders to validate the trend of DCR adoption, supported by quantitative projections.illustrate_case
Open slide detailBeat · Evidence & Proof
14
The chart displays 'Top 2 Box Summary' (Very/Somewhat Important) for DCR selection criteria.analyze_data
Open slide detailBeat · Evidence & Proof
15
The top 4 use cases are highlighted with a red border.summarize
Open slide detailBeat · Evidence & Proof
16
The slide highlights a gap between current usage (privacy/compliance) and potential value (attribution/modeling).diagnose
Open slide detailBeat · Problem & Complication
17
front_matter
Open slide detailBeat · Problem & Complication
18
DCR stands for Data Clean Room.illustrate_case
Open slide detailBeat · Problem & Complication
19
Includes a testimonial from a C-Suite Agency executive emphasizing the need for specialized roles.quantify_impact
Open slide detailBeat · Problem & Complication
20
DCR stands for Data Clean Room. The slide uses a list to define the process and four pull-quotes to validate the complexity.illustrate_case
Open slide detailBeat · Problem & Complication
21
The chart shows 2022 DCR spend distribution among users.quantify_impact
Open slide detailBeat · Problem & Complication
22
The slide argues that because DCR users also use CDPs, DMPs, etc., their total cost is the sum of these individual averages.quantify_impact
Open slide detailBeat · Problem & ComplicationLoop · Cost Of Inaction
23
DCR stands for Data Clean Room. The slide uses a quote to anchor the 50% benchmark.diagnose
Open slide detailBeat · Problem & ComplicationLoop · Cost Of Inaction
24
diagnose
Open slide detailBeat · Problem & ComplicationLoop · Cost Of Inaction
25
The slide uses a combination of quantitative survey data and qualitative testimonials to illustrate user pain points.diagnose
Open slide detailBeat · Problem & ComplicationLoop · Cost Of Inaction
26
summarize
Open slide detail
27
front_matter
Open slide detailBeat · Solution & Approach
28
The slide uses a layered architecture diagram to show how data flows from infrastructure through modeling layers to activation channels.present_framework
Open slide detailBeat · Solution & Approach
29
diagnose
Open slide detailBeat · Solution & Approach
30
plan_implementation
Open slide detailBeat · Solution & Approach
31
Mentions specific regulations (CA, VA, CO, CT, UT) and platform initiatives (Apple ATT, Google Privacy Sandbox).diagnose
Open slide detailBeat · Solution & Approach
32
present_solution
Open slide detailBeat · Solution & Approach
33
front_matter
Open slide detailBeat · Solution & Approach
34
summarize
Open slide detailBeat · Solution & Approach
35
The slide defines a 'conditional sequence data approach' as a non-linear sequence where next steps are based on conditions from previous steps.present_solution
Open slide detailBeat · Solution & Approach
36
appendix
Open slide detailBeat · Impact & Next Steps
37
The slide uses a vertical arrow to represent a maturity or complexity scale from 'Basic' to 'Advanced'.present_framework
Open slide detailBeat · Impact & Next Steps
38
present_framework
Open slide detailBeat · Impact & Next Steps
39
present_framework
Open slide detailBeat · Impact & Next Steps
40
summarize
Open slide detailBeat · Impact & Next Steps
41
summarize
Open slide detailBeat · Impact & Next Steps
42
summarize
Open slide detailBeat · Impact & Next Steps
43
The slide lists the mission objectives of the IAB center and provides a logo grid of its board members.establish_context
Open slide detailBeat · Impact & Next Steps
44
establish_context
Open slide detailBeat · Impact & Next Steps
45
other
Open slide detailBeat · Impact & Next Steps
46
Sponsored content slide featuring two authors from TransUnion.summarize
Open slide detailBeat · Impact & Next Steps
47
other
Open slide detailBeat · Impact & Next Steps