wai ipsos innovation misperception epidemic

Ipsos
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 1
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Deck intelligence map

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coverage by narrative range · generated from this deck JSON

Slide inventory

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every slide · same image gating as the playbook
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Slide 1
front_matter
Open slide detailBeat · Setup
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summarize
Open slide detailBeat · Setup
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transition
Open slide detailBeat · Complication
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Data source: Ipsos survey of 26,950 smokers across 28 countries.analyze_data
Open slide detailBeat · ComplicationLoop · Pattern Hunter
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Data source: Ipsos/WAI. The chart is sorted in descending order of perception.analyze_data
Open slide detailBeat · ComplicationLoop · Pattern Hunter
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Data presented as a series of horizontal bar charts within a table structure.analyze_data
Open slide detailBeat · ComplicationLoop · Pattern Hunter
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analyze_data
Open slide detailBeat · ComplicationLoop · Pattern Hunter
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Data presented as a series of horizontal bar charts within a table structure.analyze_data
Open slide detailBeat · ComplicationLoop · Pattern Hunter
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compare_peers
Open slide detailBeat · ComplicationLoop · Pattern Hunter
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present_framework
Open slide detailBeat · EvidenceLoop · Voice Of Customer
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analyze_data
Open slide detailBeat · EvidenceLoop · Voice Of Customer
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The chart uses a stacked bar format to compare age demographics across multiple countries.decompose_segments
Open slide detailBeat · EvidenceLoop · Voice Of Customer
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The data is presented as a series of horizontal bar charts integrated into a table format.analyze_data
Open slide detailBeat · EvidenceLoop · Voice Of Customer
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establish_context
Open slide detailBeat · Resolution
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establish_context
Open slide detailBeat · Resolution