Ipsos · consulting-deck
KEYS Environment Emergency
64 pages · 3 arc beats · 2 loops
KEYS Environment Emergency
Ipsos arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
15101520253035404550556064
Deck intelligence map
3 coverage by narrative range · generated from this deck JSON
Narrative range 20 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Problem 4 slides 100% 4/4 slides 100% 4/4 slides · 26 hits — 0/4 slides
— 0/4 slides
— 0/4 slides
100% 4/4 slides 75% 3/4 slides Agitate 6 slides 100% 6/6 slides 100% 6/6 slides · 44 hits — 0/6 slides
16.7% 1/6 slides — 0/6 slides
100% 6/6 slides 100% 6/6 slides Solution 10 slides 100% 10/10 slides 100% 10/10 slides · 51 hits — 0/10 slides
60% 6/10 slides 20% 2/10 slides 100% 10/10 slides 20% 2/10 slides Slide inventory
64 every slide · same image gating as the playbook
01
Includes a thumbnail of the webinar recording and a link to watch it.front_matter
04
The slide uses a layered visual structure to group resources into three categories: Public Opinion, The Sustainability Imperative, and Green Routines.appendix
09
The slide uses a dot plot to visualize survey agreement levels across 10 countries.summarize
Open slide detailBeat · Problem
10
The chart is a dumbbell plot showing the shift in public opinion over time.analyze_data
11
Data from Ipsos 'What Worries the World' tracker.analyze_data
12
The chart uses a red bar to highlight 'Climate change' amidst blue bars for other categories.analyze_data
14
The slide acts as a section divider or introductory slide for a specific trend topic.establish_context
15
The chart uses a dual-bar layout to compare two distinct consumer priorities per country.compare_options
16
The chart uses a dual-bar layout to compare two distinct consumer priorities, with an orange oval highlighting the environmental priority data.compare_options
17
The chart highlights a discrepancy between public perception and scientific consensus on climate impact.analyze_data
18
The slide uses red circles to highlight the two most impactful actions that are perceived as least popular by the public.quantify_impact
19
The slide acts as a placeholder for a video link, featuring headshots of participants from the US, France, UK, China, and Russia.illustrate_case
22
Uses a visual metaphor of a tangled path with signposts (GRI, UNGC, CDP, SASB, SDGs) to represent the complexity of the sustainability landscape.frame_problem
Open slide detailBeat · Solution
23
The slide uses a pie chart to visualize survey data regarding corporate responsibility priorities.summarize
Open slide detailBeat · Solution
24
The slide uses a collage of news clippings to visually reinforce the 'blurring' of E (Environmental) and S (Social) factors.establish_context
Open slide detailBeat · Solution
25
The slide uses a contrast between environmental marketing and negative press regarding workplace culture to highlight hypocrisy.illustrate_case
Open slide detailBeat · Solution
26
Uses a knight metaphor to categorize brand sustainability elements.present_framework
Open slide detailBeat · Solution
27
The slide uses a brand example to argue for proactive industry leadership rather than reactive compliance.illustrate_case
Open slide detailBeat · Solution
32
The slide serves as a methodology disclosure for the 'Rewired Consumer' report.summarize
Open slide detailLoop · Jobs To Be Done
35
The slide uses a personal quote to humanize a broader market trend.illustrate_case
Open slide detailLoop · Jobs To Be Done
36
The slide uses a bar chart to show drivers for home cooking, with a specific focus on food waste.quantify_impact
Open slide detailLoop · Jobs To Be Done
37
The slide uses a 'tension' framing to describe consumer priorities in food packaging.establish_context
Open slide detailLoop · Jobs To Be Done
38
The slide uses a background photo of someone washing produce to reinforce the theme of food safety.illustrate_case
Open slide detailLoop · Jobs To Be Done
41
The slide uses a nature-themed background to reinforce the quote's content.illustrate_case
Open slide detailLoop · Jobs To Be Done
42
The slide uses a background image of a crowd to emphasize the scale of consumer sentiment.summarize
Open slide detailLoop · Jobs To Be Done
43
The slide uses a strong, singular data point as a headline to anchor the consumer sentiment.summarize
Open slide detailLoop · Jobs To Be Done
48
The slide uses a cultural/religious image to make a point about the sanctity of food and providers in the Indian context.other
49
The slide uses a powerful image to establish the context of plastic pollution as a problem statement.frame_problem
52
The slide features a case study of Phool (a startup repurposing temple flowers) and an infographic on ways to support small businesses.illustrate_case
53
The slide uses visual examples to illustrate a trend towards sustainable consumer behavior.illustrate_case
54
The slide uses photographic evidence to demonstrate grassroots engagement in sustainability.illustrate_case
55
The slide features an Instagram post screenshot alongside an infographic detailing the environmental impact of specific product swaps.illustrate_case
56
The slide uses a specific brand example to validate the broader trend of sustainability-focused consumer behavior.illustrate_case
59
Uses a before-after comparison framework to illustrate the impact of the pandemic on waste generation.establish_context
61
Shows a transition from traditional packaging to eco-friendly multi-use bags.illustrate_case
63
The slide uses a bar chart to establish the problem (high waste) and photos to illustrate the solution (multi-use containers).illustrate_case