Ipsos · consulting-deck
ipsos global trustworthiness monitor stability in an unstable world
66 pages · 5 arc beats · 3 loops
ipsos global trustworthiness monitor stability in an unstable world
Ipsos arc beats above · slides in the middle · loops below · scroll → 3 LOOPS
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Deck intelligence map
5 coverage by narrative range · generated from this deck JSON
Narrative range 28 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
What Is 5 slides 100% 5/5 slides 100% 5/5 slides · 25 hits — 0/5 slides
20% 1/5 slides — 0/5 slides
100% 5/5 slides — 0/5 slides
What Is 5 slides 100% 5/5 slides 100% 5/5 slides · 28 hits — 0/5 slides
60% 3/5 slides — 0/5 slides
100% 5/5 slides 80% 4/5 slides New Bliss 6 slides 100% 6/6 slides 100% 6/6 slides · 38 hits — 0/6 slides
83.3% 5/6 slides — 0/6 slides
100% 6/6 slides 83.3% 5/6 slides What Could Be 6 slides 100% 6/6 slides 100% 6/6 slides · 38 hits — 0/6 slides
16.7% 1/6 slides — 0/6 slides
100% 6/6 slides 50% 3/6 slides What Could Be 6 slides 100% 6/6 slides 100% 6/6 slides · 46 hits — 0/6 slides
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100% 6/6 slides 50% 3/6 slides Slide inventory
66 every slide · same image gating as the playbook
03
The slide uses a dual-bar chart to compare 'Trustworthy' vs 'Untrustworthy' perceptions across 11 sectors, including year-over-year changes.establish_context
Open slide detailBeat · What Is
04
The chart shows a general upward trend in trust across most sectors, with pharmaceuticals overtaking technology as the most trusted sector.analyze_data
Open slide detailBeat · What Is
05
The slide uses a high-quality stock photo to set a mood of domestic concern or adjustment.transition
Open slide detailBeat · What Is
06
Features a prominent photo of a COVID-19 social distancing sign alongside two columns of narrative text.establish_context
Open slide detailBeat · What Is
07
The slide serves as a section divider or opening thesis for a report on global trust.establish_context
08
The slide features a headshot and contact details for Carl Phillips, Director of Ipsos Corporate Reputation.summarize
12
The slide uses a famous quote about changing one's mind to contrast with the stability of trust trends in global industries.summarize
13
The slide uses a high-impact photo to convey a sense of optimism, contrasting with the common narrative of a 'trust crisis'.transition
14
The slide uses a horizontal bar chart to rank trust drivers by importance, with a callout box emphasizing the core message.analyze_data
15
The slide discusses the Ipsos Reputation Council Report involving 117 senior communicators.summarize
16
The chart tracks 8 distinct trust drivers for the pharmaceutical industry from 2019 to 2022.analyze_data
Open slide detailBeat · New Bliss
17
The slide uses a line chart to visualize longitudinal survey data from the Ipsos Global Trustworthiness Monitor.analyze_data
Open slide detailBeat · What Could Be
18
The slide contrasts global trends with specific APAC growth, attributing it to Japan and South Korea.analyze_data
Open slide detailBeat · What Could Be
19
Includes contact information for the Associate Director at Ipsos.summarize
Open slide detailBeat · What Could Be
21
The slide uses a dark blue callout box to emphasize the core thesis statement.establish_context
22
The slide highlights a correlation between trust and perceived regulatory appropriateness.analyze_data
23
The chart shows a negative correlation between trust and the desire for more regulation.analyze_data
24
Data source: Ipsos Global Trustworthiness Monitor.analyze_data
25
Data from Ipsos Reputation Council 2022, base 79.analyze_data
26
The chart shows a consistent positive slope for all tracked entities.analyze_data
Open slide detailBeat · What Could Be
29
The slide uses a visual metaphor (crumbs on a plate) to illustrate the theme of 'crumbs of comfort'.transition
30
The chart uses a grouped bar format to compare two distinct time periods for each country.analyze_data
Open slide detailLoop · Voice Of Customer
31
The slide uses a narrative structure to group countries by their trust trajectories over the pandemic period.summarize
Open slide detailLoop · Voice Of Customer
32
The slide uses a narrative structure to explain complex correlations between pandemic outcomes and public sentiment.summarize
Open slide detailLoop · Voice Of Customer
33
The slide uses a metaphorical image of a pothole to represent economic/infrastructure decay.summarize
Open slide detailLoop · Voice Of Customer
34
The chart shows a negative correlation between excess deaths and net trust in government.analyze_data
Open slide detailLoop · Voice Of Customer
35
The slide uses a metaphor of building blocks to represent rebuilding trust.summarize
Open slide detailLoop · Voice Of Customer
39
The slide emphasizes that trust is a slow-changing phenomenon tied to deep-held values.analyze_data
40
The slide uses a grouped bar chart format to display longitudinal survey data.analyze_data
41
The slide uses a metaphor of a board game (snakes and ladders) to illustrate the shifting levels of trust.summarize
42
The chart shows a slight decline in trust levels in 2022 compared to 2021 across all five professions, suggesting a return to pre-pandemic levels.analyze_data
43
The slide discusses the stabilization of trust levels after pandemic-related fluctuations.summarize
44
The slide serves as a concluding summary for the Ipsos Global Trustworthiness Monitor.summarize
46
The slide uses a metaphor of a card game (Ace of Diamonds) to illustrate the 'damning' nature of the trust statistic.summarize
47
The chart displays 'Agree' vs 'Disagree' percentages for the statement 'Trust business leaders to tell the truth'.compare_peers
48
The chart displays 'Agree' and 'Disagree' percentages for 21 countries, sorted by the 'Agree' metric.analyze_data
50
The slide serves as a section divider or thematic opener for a discussion on corporate social responsibility.establish_context
51
The slide uses data from the Ipsos Global Trustworthiness Monitor to argue that while the role of business is evolving, trust remains a critical driver of businsummarize
54
The slide uses a pull-quote style callout box to emphasize the core thesis.summarize
55
The table compares the percentage of respondents selecting specific trust drivers across generations, with a 'vs All' delta column.analyze_data
56
The slide uses a metaphor of dice to represent chance or commonality, contrasting with the text's argument about shared values.summarize
57
The data shows that older generations (Baby Boomers and Gen X) are generally less trusting of most sectors compared to younger generations.analyze_data
58
The slide uses a narrative approach to summarize findings from the Ipsos Global Trustworthiness Monitor.summarize
59
The slide highlights a convergence or parallel movement in trust metrics across generational cohorts.summarize
60
The chart tracks trust and distrust levels across four generations (Baby Boomers, Gen X, Millennials, Gen Z) over three years.analyze_data
61
The chart tracks trust and distrust levels across four generations (Baby Boomers, Gen X, Millennials, Gen Z) from 2019 to 2022.analyze_data