Ipsos · consulting-deck
inv research 20210422 investing and covid 19 0
61 pages · 4 arc beats · 2 loops
inv research 20210422 investing and covid 19 0
Ipsos arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
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Deck intelligence map
4 coverage by narrative range · generated from this deck JSON
Narrative range 42 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Setup 3 slides 100% 3/3 slides 100% 3/3 slides · 14 hits — 0/3 slides
66.7% 2/3 slides — 0/3 slides
100% 3/3 slides — 0/3 slides
Complication 14 slides 100% 14/14 slides 100% 14/14 slides · 92 hits — 0/14 slides
85.7% 12/14 slides · 14 hits — 0/14 slides
100% 14/14 slides — 0/14 slides
Evidence 16 slides 100% 16/16 slides 100% 16/16 slides · 111 hits — 0/16 slides
87.5% 14/16 slides · 15 hits 6.3% 1/16 slides 100% 16/16 slides 25% 4/16 slides Resolution 9 slides 100% 9/9 slides 100% 9/9 slides · 62 hits — 0/9 slides
77.8% 7/9 slides · 8 hits 11.1% 1/9 slides 100% 9/9 slides — 0/9 slides
Slide inventory
61 every slide · same image gating as the playbook
06
Slide highlights two main themes: lack of emergency preparedness and cessation of savings contributions.summarize
Open slide detailLoop · Logic Chain
08
The slide uses a donut chart to illustrate the segmentation of active investors.summarize
Open slide detailLoop · Logic Chain
12
Q6. Suppose that an emergency causes unexpected expenses of $5,000. Based on your current financial situation, how would you pay for these expenses? Please seleanalyze_data
Open slide detailBeat · Complication
13
The slide uses a donut chart to visualize survey results regarding unexpected financial impacts of the pandemic.analyze_data
Open slide detailBeat · Complication
15
The slide uses a narrative structure to present survey findings regarding financial behavior changes during the pandemic.establish_context
Open slide detailBeat · Complication
17
The chart highlights that 55% of investors continued to save for all their goals, while specific goals like travel saw the highest cessation rates.analyze_data
Open slide detailBeat · Complication
18
The slide uses a pie chart to show pre-pandemic behavior and a donut/circular graphic to highlight the pandemic continuation rate.quantify_impact
Open slide detailBeat · Complication
19
The slide uses a pie chart to show pre-pandemic savings prevalence and a large callout to show the percentage of those who continued saving.analyze_data
Open slide detailBeat · Complication
21
The slide presents survey data from Ipsos regarding investor sentiment and financial stability.summarize
Open slide detailBeat · Complication
22
The slide highlights a disproportionate impact on lower-income households (36% of those earning <= $50k feel worse off).analyze_data
Open slide detailBeat · Complication
23
The chart is a 10x10 grid representing 100% of respondents, with 21 squares filled to represent the 21% figure.analyze_data
Open slide detailBeat · Complication
24
Q12. Are you considering selling some or all of your investments to pay your monthly expenses such as food, rent, utilities, credit cards, loan and mortgage payanalyze_data
Open slide detailBeat · Complication
27
Q13. How much longer do you think the COVID-19 pandemic will affect your financial situation? Base: All respondents (n=2001)analyze_data
Open slide detailBeat · Evidence
28
Q14. When do you think you (and your family living in your household) will be back to where you were financially before the COVID-19 pandemic began? Please seleanalyze_data
Open slide detailBeat · Evidence
29
Data source: Q15. How much longer do you think the COVID-19 pandemic will have a negative effect on the Canadian economy? Base: All respondents (n=2001).analyze_data
Open slide detailBeat · Evidence
30
Data source: Q16. When do you think the Canadian economy will be as strong as it was before the pandemic? Base: All respondents (n=2001).analyze_data
Open slide detailBeat · Evidence
31
The slide uses a donut chart to define the 'optimist' segment (37% of respondents).summarize
Open slide detailBeat · Evidence
32
The slide defines 'pessimists' as those expecting negative effects until April 2022 or longer.summarize
Open slide detailBeat · Evidence
33
The chart is a 100% stacked bar chart showing agreement vs disagreement with various financial statements.analyze_data
Open slide detailBeat · Evidence
34
Includes a stacked bar chart for pre/post comparison and a pie chart for the shift in stress levels.analyze_data
Open slide detailBeat · Evidence
35
Bolding indicates statistical significance at the 95% level. Green = higher than other columns, Red = lower than other columns.analyze_data
Open slide detailBeat · Evidence
36
The pie chart shows the overall distribution of responses for the question 'Which crisis will be worse for you as an investor?' among those aged 35 and older.analyze_data
39
The slide uses a two-part donut chart to decompose the 'Active' investor segment into specific buying behaviors.analyze_data
40
The chart uses a horizontal bar format to show distribution of investment sales, with aggregated summary metrics for '20% or less' and '21% or more'.analyze_data
Open slide detailBeat · Evidence
41
The chart shows a breakdown of reasons for selling investments, with a specific callout for the 'pay expenses' category among net sellers.analyze_data
43
The chart uses a horizontal bar chart to show distribution of investment activity, with aggregated callouts for specific segments.analyze_data
45
The slide uses a two-stage donut chart to illustrate the segmentation of the total investor population.analyze_data
48
The slide uses a donut chart to show the total percentage of leveraged investors (9%) and a second donut chart to show the influence of financial advisors on thanalyze_data
49
The slide uses a custom visual comparison of risk profiles with a waterfall-style shift indicator.analyze_data
51
Includes demographic insights on age and gender susceptibility to scams.analyze_data
54
The slide uses big numbers to highlight the percentage of correct answers for each specific financial concept.analyze_data
Open slide detailBeat · Resolution
55
The slide includes the specific questions used to calculate the scores in the footer.analyze_data
Open slide detailBeat · Resolution
57
The slide uses a mix of icons, donut charts, bar charts, and a map to visualize survey respondent demographics.summarize
Open slide detailBeat · Resolution