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Ipsos · consulting-deck

ipsos the perils of perception 2024

39 pages · 6 arc beats · 2 loops

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ipsos the perils of perception 2024

Ipsos
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 2
— No image bound to this slide. Wire up imgproxy to display the rendered slide JPEG.
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Deck intelligence map

6
coverage by narrative range · generated from this deck JSON
Narrative range 39 total
Metadata
Components
Metrics
Tools
Frameworks
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Loops
Setup 4 slides 100% 4/4 slides 100% 4/4 slides · 17 hits
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Complication 5 slides 100% 5/5 slides 100% 5/5 slides · 31 hits
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80% 4/5 slides · 5 hits 60% 3/5 slides 100% 5/5 slides
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Evidence 15 slides 100% 15/15 slides 100% 15/15 slides · 74 hits
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73.3% 11/15 slides · 15 hits 13.3% 2/15 slides 100% 15/15 slides 100% 15/15 slides Key Takeaways 10 slides 100% 10/10 slides 100% 10/10 slides · 49 hits
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30% 3/10 slides · 6 hits
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100% 10/10 slides 100% 10/10 slides Industry Trends 2 slides 100% 2/2 slides 100% 2/2 slides · 11 hits
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Methodology 3 slides 100% 3/3 slides 100% 3/3 slides · 16 hits
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Slide inventory

39
every slide · same image gating as the playbook
01
Slide 1
The slide features a maze image, likely serving as a metaphor for the 'perils of perception'.front_matter
Open slide detailBeat · Setup
02
front_matter
Open slide detailBeat · Setup
03
establish_context
Open slide detailBeat · Setup
04
Includes an optical illusion graphic on the right side.establish_context
Open slide detailBeat · Setup
05
The slide uses a timeline framework to organize historical research reports.summarize
Open slide detailBeat · Complication
06
The slide uses a timeline structure to present disparate data points from various years of the study.summarize
Open slide detailBeat · Complication
07
The slide uses a spectrum-based layout to contrast internal cognitive factors with external information sources.diagnose
Open slide detailBeat · Complication
08
summarize
Open slide detailBeat · Complication
09
front_matter
Open slide detailBeat · Complication
10
summarize
Open slide detailBeat · EvidenceLoop · Aha Moment
11
Data from Ipsos Perils of Perception 2024.summarize
Open slide detailBeat · EvidenceLoop · Aha Moment
12
front_matter
Open slide detailBeat · EvidenceLoop · Aha Moment
13
The chart highlights a significant perception gap where respondents consistently overestimate the wealth concentration of the top 1% in most countries.analyze_data
Open slide detailBeat · EvidenceLoop · Aha Moment
14
The chart shows the percentage point difference between the average public guess and the actual data, highlighting a widespread tendency to overestimate wealth analyze_data
Open slide detailBeat · EvidenceLoop · Aha Moment
15
The chart uses a 45-degree line to distinguish between countries where the public underestimates vs. overestimates wealth concentration.compare_peers
Open slide detailBeat · EvidenceLoop · Aha Moment
16
The chart displays a bar chart of perceived percentages alongside a column of actual percentages.analyze_data
Open slide detailBeat · EvidenceLoop · Aha Moment
17
The chart displays the percentage point difference between the average guess and the actual immigrant population percentage.analyze_data
Open slide detailBeat · EvidenceLoop · Aha Moment
18
The chart uses a diagonal line to represent parity; points below the line indicate overestimation.compare_peers
Open slide detailBeat · EvidenceLoop · Aha Moment
19
The chart displays perceived percentages, not actual data. The '13-country average' is the top row.analyze_data
Open slide detailBeat · EvidenceLoop · Aha Moment
20
The chart highlights a significant gap between perceived and actual Muslim population percentages in many countries.analyze_data
Open slide detailBeat · EvidenceLoop · Aha Moment
21
The diagonal dashed line represents the line of accuracy; points below the line indicate an overestimation of the Muslim population.analyze_data
Open slide detailBeat · EvidenceLoop · Aha Moment
22
The chart displays the percentage of respondents who believe the homicide rate is 'Higher', 'About the same', or 'Lower' than in 2000, sorted by the 'Higher' caanalyze_data
Open slide detailBeat · EvidenceLoop · Aha Moment
23
The chart plots actual change (y-axis) against perceived change (x-axis).analyze_data
Open slide detailBeat · EvidenceLoop · Aha Moment
24
The chart excludes Mexico and Colombia. The x-axis represents the net perception (% higher minus % same/lower), and the y-axis represents the actual change in hanalyze_data
Open slide detailBeat · EvidenceLoop · Aha Moment
25
The chart displays 'Agree' percentages as dark purple bars, with 'Disagree' percentages listed on the right.analyze_data
Open slide detailBeat · Key TakeawaysLoop · Cost Of Inaction
26
The chart displays 'Untrue' (dark purple) and 'True' (light purple) responses, sorted by the 'Untrue' percentage.analyze_data
Open slide detailBeat · Key TakeawaysLoop · Cost Of Inaction
27
The chart displays 'True' responses as dark purple bars and 'Untrue' responses as light purple bars, sorted by the 'True' percentage.analyze_data
Open slide detailBeat · Key TakeawaysLoop · Cost Of Inaction
28
The slide explores cognitive biases and external influences on public perception.analyze_data
Open slide detailBeat · Key TakeawaysLoop · Cost Of Inaction
29
The chart compares 2024 and 2018 data across 22 comparator countries.analyze_data
Open slide detailBeat · Key TakeawaysLoop · Cost Of Inaction
30
The chart shows a global trend of increasing belief that social media misleads people, with some notable exceptions like Malaysia and South Africa.analyze_data
Open slide detailBeat · Key TakeawaysLoop · Cost Of Inaction
31
The chart shows a general decline in the perception that media misleads people across most countries between 2018 and 2024.analyze_data
Open slide detailBeat · Key TakeawaysLoop · Cost Of Inaction
32
The chart shows a consistent decline in the perception that politicians mislead people across almost all surveyed countries between 2018 and 2024.analyze_data
Open slide detailBeat · Key TakeawaysLoop · Cost Of Inaction
33
The table displays percentages of respondents selecting specific reasons for public misconceptions, with color-coding indicating intensity.analyze_data
Open slide detailBeat · Key TakeawaysLoop · Cost Of Inaction
34
The table displays percentages of respondents selecting specific reasons for public misconceptions, with color intensity representing the magnitude of the perceanalyze_data
Open slide detailBeat · Key TakeawaysLoop · Cost Of Inaction
35
The chart displays three lines representing different survey statements plotted against time spent on social media.analyze_data
Open slide detailBeat · Industry Trends
36
The chart shows how news consumption habits correlate with specific beliefs or levels of trust.analyze_data
Open slide detailBeat · Industry Trends
37
appendix
Open slide detailBeat · Methodology
38
Standard Ipsos methodology disclosure slide.appendix
Open slide detailBeat · Methodology
39
other
Open slide detailBeat · Methodology