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Ipsos · consulting-deck

global advisor earth day perils of perception environment gb

30 pages · 3 arc beats · 2 loops

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global advisor earth day perils of perception environment gb

Ipsos
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 1
— No image bound to this slide. Wire up imgproxy to display the rendered slide JPEG.
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Deck intelligence map

3
coverage by narrative range · generated from this deck JSON
Narrative range 22 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Problem (Identify pain) 3 slides 100% 3/3 slides 100% 3/3 slides · 16 hits
— 0/3 slides
33.3% 1/3 slides
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100% 3/3 slides
— 0/3 slides
Agitate (Make it worse) 6 slides 100% 6/6 slides 100% 6/6 slides · 28 hits
— 0/6 slides
— 0/6 slides
33.3% 2/6 slides 100% 6/6 slides
— 0/6 slides
Solution (Provide relief) 13 slides 100% 13/13 slides 100% 13/13 slides · 65 hits
— 0/13 slides
23.1% 3/13 slides
— 0/13 slides
100% 13/13 slides 69.2% 9/13 slides

Slide inventory

30
every slide · same image gating as the playbook
01
Slide 1
front_matter
Open slide detail
02
The slide serves as a methodological disclaimer/introductory note for the report.establish_context
Open slide detail
03
summarize
Open slide detail
04
frame_problem
Open slide detailBeat · Problem (Identify pain)
05
The chart highlights 'Great Britain' with a yellow border. Data source: Ipsos Perils of Perception 2021.analyze_data
Open slide detailBeat · Problem (Identify pain)
06
transition
Open slide detailBeat · Problem (Identify pain)
07
transition
Open slide detailBeat · Agitate (Make it worse)
08
The chart highlights a cognitive bias where people overestimate low-impact actions and underestimate high-impact ones.compare_options
Open slide detailBeat · Agitate (Make it worse)
09
The chart highlights a perception gap where low-impact actions like recycling are ranked higher in public opinion than high-impact actions like not having a carcompare_options
Open slide detailBeat · Agitate (Make it worse)
10
transition
Open slide detailBeat · Agitate (Make it worse)
11
The chart compares perceived effectiveness (percentages) against the 'True rank' of climate impact reduction actions.analyze_data
Open slide detailBeat · Agitate (Make it worse)
12
The slide highlights a discrepancy between perceived impact and actual scientific ranking of climate mitigation actions.analyze_data
Open slide detailBeat · Agitate (Make it worse)
13
transition
Open slide detailBeat · Solution (Provide relief)
14
summarize
Open slide detailBeat · Solution (Provide relief)Loop · Cost Of Inaction
15
Highlights the gap between public perception (surveyed) and reality (actual data).diagnose
Open slide detailBeat · Solution (Provide relief)Loop · Cost Of Inaction
16
The chart highlights Great Britain with a yellow border. Data source: Ipsos Perils of Perception 2021.analyze_data
Open slide detailBeat · Solution (Provide relief)Loop · Cost Of Inaction
17
This slide uses a provocative, conversational headline to emphasize a specific data point about public perception.summarize
Open slide detailBeat · Solution (Provide relief)Loop · Cost Of Inaction
18
The slide uses a stacked bar chart to visualize survey responses, highlighting a significant gap between public perception and scientific data.analyze_data
Open slide detailBeat · Solution (Provide relief)Loop · Cost Of Inaction
19
The slide highlights a 'peril of perception' regarding climate data.illustrate_case
Open slide detailBeat · Solution (Provide relief)
20
The image serves as a visual metaphor for the environmental impact of food choices.transition
Open slide detailBeat · Solution (Provide relief)
21
The slide uses a blue background with white text, typical of Ipsos 'Perils of Perception' reports.summarize
Open slide detailBeat · Solution (Provide relief)Loop · Voice Of Customer
22
The slide highlights a misconception where 57% of people incorrectly believe a local diet with meat is better than a vegetarian diet with some imports.analyze_data
Open slide detailBeat · Solution (Provide relief)Loop · Voice Of Customer
23
The slide highlights a common misconception where people prioritize local food over vegetarianism for emissions reduction. Great Britain is highlighted.analyze_data
Open slide detailBeat · Solution (Provide relief)Loop · Voice Of Customer
24
summarize
Open slide detailBeat · Solution (Provide relief)Loop · Voice Of Customer
25
The slide highlights a significant knowledge gap, as 86% of respondents could not estimate the distance.analyze_data
Open slide detailBeat · Solution (Provide relief)
26
The slide highlights a significant knowledge gap (83% don't know) and compares public perception to scientific data.illustrate_case
Open slide detail
27
Standard Ipsos methodology disclosure slide.other
Open slide detail
28
appendix
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29
other
Open slide detail
30
This is a standard corporate 'About Us' slide often found in consulting decks.summarize
Open slide detail