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Deloitte · consulting-deck

2019 Holiday Survey of Consumers Keeping the good times rolling

46 pages · 4 arc beats · 2 loops

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2019 Holiday Survey of Consumers Keeping the good times rolling

Deloitte
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 2
— No image bound to this slide. Wire up imgproxy to display the rendered slide JPEG.
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Deck intelligence map

4
coverage by narrative range · generated from this deck JSON
Narrative range 25 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Attention 2 slides 100% 2/2 slides 100% 2/2 slides · 11 hits
— 0/2 slides
50% 1/2 slides
— 0/2 slides
100% 2/2 slides
— 0/2 slides
Need 2 slides 100% 2/2 slides 100% 2/2 slides · 6 hits
— 0/2 slides
— 0/2 slides
— 0/2 slides
100% 2/2 slides 100% 2/2 slides Satisfaction 3 slides 100% 3/3 slides 100% 3/3 slides · 23 hits
— 0/3 slides
33.3% 1/3 slides
— 0/3 slides
100% 3/3 slides
— 0/3 slides
Action 18 slides 100% 18/18 slides 100% 18/18 slides · 86 hits
— 0/18 slides
44.4% 8/18 slides · 9 hits 5.6% 1/18 slides 100% 18/18 slides 11.1% 2/18 slides

Slide inventory

46
every slide · same image gating as the playbook
01
Slide 1
Features a snowflake graphic composed of various retail-related icons.front_matter
Open slide detailBeat · Attention
02
summarize
Open slide detailBeat · Attention
03
summarize
Open slide detail
04
Data source: Deloitte 2019 holiday retail survey.analyze_data
Open slide detailBeat · NeedLoop · Logic Chain
05
transition
Open slide detailBeat · NeedLoop · Logic Chain
06
The slide uses a pie chart to segment total holiday spending into three main categories: Non-gift purchases ($389), Gifts and gift cards ($511), and Experiencesquantify_impact
Open slide detailLoop · Logic Chain
07
The slide uses a hub-and-spoke style visual to connect the aggregate category to its sub-components.quantify_impact
Open slide detailLoop · Logic Chain
08
Sample size (N) = 4,410. ^Average spend includes only respondents who will purchase the above-mentioned category or item.analyze_data
Open slide detailLoop · Logic Chain
09
transition
Open slide detailLoop · Logic Chain
10
The chart combines a bar chart for volume and a line chart for spend. The right side is a horizontal bar chart for recipient demographics.analyze_data
Open slide detail
11
Includes a specific data point for average gift card spend compared to the previous year.analyze_data
Open slide detail
12
Source: 2019 Deloitte holiday survey data.analyze_data
Open slide detail
13
transition
Open slide detail
14
Includes average spend metrics for online vs in-store channels.analyze_data
Open slide detail
15
Data source: Deloitte 2019 holiday retail survey.analyze_data
Open slide detail
16
Sample size (N) = 4,410analyze_data
Open slide detail
17
The table displays rankings of retail formats by income group, while the bar chart shows overall preference percentages.analyze_data
Open slide detail
18
transition
Open slide detail
19
Data shows a shift in device preference for specific shopping tasks.analyze_data
Open slide detail
20
analyze_data
Open slide detail
21
Data source: Deloitte 2019 holiday shopping survey.analyze_data
Open slide detail
22
The slide uses icons to represent three distinct omnichannel shopping behaviors with corresponding survey data from 2018 and 2019.present_solution
Open slide detail
23
Data source: Deloitte 2019 survey.analyze_data
Open slide detail
24
summarize
Open slide detail
25
transition
Open slide detail
26
summarize
Open slide detailBeat · Satisfaction
27
Data source: Deloitte 2019 holiday survey.analyze_data
Open slide detailBeat · Satisfaction
28
The slide highlights that 79% of shoppers are open to trying new retailers, with price being the top driver.analyze_data
Open slide detailBeat · Satisfaction
29
transition
Open slide detailBeat · Action
30
The slide uses a mix of callout boxes for key metrics and bar charts for demographic breakdowns.quantify_impact
Open slide detailBeat · Action
31
The table highlights a significant skew toward travel and socializing for high spenders (71% vs 29%).analyze_data
Open slide detailBeat · Action
32
transition
Open slide detailBeat · Action
33
The data indicates a strong preference for traditional delivery methods over newer, more specialized options.analyze_data
Open slide detailBeat · Action
34
The chart uses a dual-line graph to show distribution of delivery time expectations for two different shopper segments.analyze_data
Open slide detailBeat · Action
35
transition
Open slide detailBeat · Action
36
The slide uses a timeline-based visualization to correlate shopping start dates with average spend metrics.quantify_impact
Open slide detailBeat · Action
37
Combines bar chart for percentage share and line chart for average spend.analyze_data
Open slide detailBeat · Action
38
The chart shows a shift in consumer shopping intent from late November to early December, likely due to the shorter holiday season.analyze_data
Open slide detailBeat · Action
39
compare_options
Open slide detailBeat · Action
40
Data source: Deloitte 2019 holiday survey.quantify_impact
Open slide detailBeat · Action
41
transition
Open slide detailBeat · Action
42
analyze_data
Open slide detailBeat · Action
43
transition
Open slide detailBeat · Action
44
The chart uses red boxes to highlight the 2011 and 2019 data points for 'Weaken significantly/modestly'.analyze_data
Open slide detailBeat · ActionLoop · Cost Of Inaction
45
analyze_data
Open slide detailBeat · ActionLoop · Cost Of Inaction
46
Includes survey sample size (4,410) and dates (Sept 6-13, 2019).appendix
Open slide detailBeat · Action