2023 Global Marketing Trends

The slide features a large, abstract, crystalline structure as the primary visual element.front_matter

front_matter

The slide serves as a methodological disclosure for the survey data used throughout the deck.establish_context

Open slide detailBeat · Complication

The slide highlights the diversity of C-suite marketing-related titles.summarize

Open slide detailBeat · Complication

The slide uses donut charts for categorical data and stacked bar charts for ordinal/continuous data.summarize

Open slide detailBeat · Complication

The slide uses a background image of a tree, which is a common aesthetic choice in Deloitte's 'Global Marketing Trends' reports.summarize

Open slide detailBeat · Problem (Identify pain)

Data source: 2023 Global Marketing Trends, Deloitte.diagnose

Open slide detailBeat · Problem (Identify pain)Loop · Voice Of Customer

The chart highlights the top 3 priorities in green, while the rest are in grey.summarize

Open slide detailBeat · Problem (Identify pain)Loop · Voice Of Customer

The slide uses a numbered list to present the top three sustainability strategies identified in the survey.summarize

Open slide detailBeat · Solution (Provide relief)Loop · Golden Circle

The chart highlights the top three priorities in green, while the rest are in grey.analyze_data

Open slide detailBeat · Solution (Provide relief)Loop · Golden Circle

Part of a 2023 Global Marketing Trends report by Deloitte.summarize

Open slide detailBeat · Solution (Provide relief)Loop · Golden Circle

Survey question Q21, base n=500.analyze_data

Open slide detailBeat · EvidenceLoop · Hypothesis Test

Survey data (n=500) regarding influencer marketing adoption timelines.analyze_data