McKinsey · consulting-deck
The State of Fashion Luxury
53 pages · 5 arc beats · 2 loops
The State of Fashion Luxury
McKinsey arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
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Deck intelligence map
5 coverage by narrative range · generated from this deck JSON
Narrative range 36 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Situation & Context 5 slides 100% 5/5 slides 100% 5/5 slides · 42 hits — 0/5 slides
20% 1/5 slides — 0/5 slides
100% 5/5 slides — 0/5 slides
Problem & Complication 6 slides 100% 6/6 slides 100% 6/6 slides · 39 hits — 0/6 slides
100% 6/6 slides · 8 hits 16.7% 1/6 slides 100% 6/6 slides — 0/6 slides
Evidence & Proof 6 slides 100% 6/6 slides 100% 6/6 slides · 40 hits — 0/6 slides
83.3% 5/6 slides 16.7% 1/6 slides 100% 6/6 slides — 0/6 slides
Solution & Approach 9 slides 100% 9/9 slides 100% 9/9 slides · 82 hits — 0/9 slides
— 0/9 slides
11.1% 1/9 slides 100% 9/9 slides 100% 9/9 slides Impact & Next Steps 10 slides 100% 10/10 slides 100% 10/10 slides · 73 hits — 0/10 slides
30% 3/10 slides · 4 hits 30% 3/10 slides 100% 10/10 slides 100% 10/10 slides Slide inventory
53 every slide · same image gating as the playbook
01
Features a stylized illustration of a compass charm bracelet with various symbolic charms.front_matter
06
This is an introductory 'Letter to the Industry' page from a BoF/McKinsey report.summarize
07
The slide outlines five key strategic areas: strategic reset, product excellence, customer engagement, talent capability, and portfolio futureproofing.summarize
08
The slide details the quantitative research inputs (250+ interviews, 10,000+ social posts, 6,000+ surveys, 50,000+ surveys) and qualitative sources (Euromonitorsummarize
09
The slide uses a visual metaphor of a charm bracelet to represent the interconnected nature of the luxury industry.present_framework
10
Market Backdrop slide featuring key performance metrics for the luxury sector.establish_context
Open slide detailBeat · Situation & Context
11
Includes a breakdown of growth by customer segment and a comparative bar chart of luxury vs GDP growth over time.analyze_data
Open slide detailBeat · Situation & Context
12
The chart uses indexed data (2010 EP = 100) to compare economic profit performance across segments.analyze_data
Open slide detailBeat · Situation & Context
13
The slide uses a combination of bar charts and callout metrics to explain the drivers of luxury market growth.analyze_data
Open slide detailBeat · Situation & Context
14
The slide uses a structured grid layout to present five distinct industry shifts, each supported by a descriptive paragraph and a key metric.summarize
Open slide detailBeat · Situation & Context
15
The slide uses a 5-column layout to present trends in marketing, talent, exposure, social media speed, and sustainability.summarize
16
Features a photo of CEO Andrea Guerra and a summary of recent business performance.illustrate_case
17
The slide is a transcript of an interview, likely with Lorenzo Bertelli, discussing Miu Miu and Prada's strategic direction.summarize
18
The slide is formatted as a Q&A or interview transcript, likely from a BoF and McKinsey & Company report.summarize
19
The slide is formatted as a Q&A interview transcript with a supporting image of a Prada-sponsored sailing vessel.summarize
20
Includes BoF and McKinsey & Company branding.summarize
Open slide detailBeat · Problem & Complication
21
The chart uses a stacked bar format to show sentiment distribution (Worse, Same, Better) with net intent scores at the top.summarize
Open slide detailBeat · Problem & Complication
22
The chart uses a stacked bar format to represent market size by region (Europe, US, China, RoW) and a table to show regional growth rates across different time analyze_data
Open slide detailBeat · Problem & Complication
23
The slide uses a structured list format to contrast growth drivers (plus signs) and barriers (minus signs) by region.summarize
Open slide detailBeat · Problem & Complication
24
The slide uses a combination of text-based market analysis and a structured data table to compare growth rates across three regions.summarize
Open slide detailBeat · Problem & Complication
25
The chart displays market size in USD (billion) and includes a CAGR projection for the 2023-2027 period.analyze_data
Open slide detailBeat · Problem & Complication
26
The slide uses a structured list format to contrast positive and negative drivers for each category.analyze_data
Open slide detailBeat · Evidence & Proof
27
The slide uses three horizontal bar charts to compare survey responses regarding overall growth, price-driven growth, and volume-driven growth.analyze_data
Open slide detailBeat · Evidence & Proof
28
The slide uses a waterfall-style visualization to show growth contribution alongside market size and volume.size_opportunity
Open slide detailBeat · Evidence & Proof
29
The slide features a portrait of Benjamin Comar and a narrative summary of the brand's market context and strategic direction.illustrate_case
Open slide detailBeat · Evidence & Proof
30
The slide is formatted as a Q&A interview with a brand executive.summarize
Open slide detailBeat · Evidence & Proof
31
The slide is formatted as a multi-column Q&A interview transcript.summarize
Open slide detailBeat · Evidence & Proof
32
The slide uses a background photo of a luxury store window to set the context for the customer insights presented.frame_problem
33
The slide uses a numbered list format to structure five distinct pain points in the luxury market.diagnose
34
The slide uses a combination of qualitative quotes and a quantitative bar chart to illustrate the disconnect between price hikes and perceived quality.diagnose
35
The slide uses a vertical arrow structure to contrast strategies for different customer segments against the entire client base.present_solution
36
The slide uses a three-column layout to present qualitative insights supported by quantitative data points and direct consumer quotes.summarize
37
Includes specific country insights for China, France, UAE, and Japan.analyze_data
38
Includes two direct quotes from consumers and three brand case examples (Mytheresa, Cartier, Max Mara).summarize
39
The chart uses bubble size to represent market size and color to distinguish between personal goods and lifestyle categories.analyze_data
40
Includes a photo of Harvey Spevak and a summary of business expansion and service offerings.illustrate_case
41
The slide is formatted as a Q&A interview transcript.illustrate_case
42
The slide is formatted as a Q&A interview transcript.illustrate_case
43
Features a photo of Tina Edmundson, President of Luxury at Marriott International.illustrate_case
44
The slide is formatted as a Q&A interview transcript.summarize
45
The slide features a large background image of the St. Regis New York bar and a three-column text layout containing the interview response.illustrate_case
46
The slide is formatted as a Q&A interview transcript.illustrate_case
47
The slide uses a combination of a stacked bar chart for trend sentiment and a table of testimonials to illustrate specific pain points.diagnose
48
The slide uses a structured table format to map specific pain points to actionable business interventions.diagnose
49
The slide highlights a gap between luxury brand promises and consumer perception regarding ethical practices.diagnose
50
The slide uses a 4-column layout to present strategic priorities.prioritize
53
This is a standard contact/disclosure slide at the end of a McKinsey report.other