What’s next for digital consumers

McKinsey
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 1
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Deck intelligence map

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coverage by narrative range · generated from this deck JSON

Slide inventory

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every slide · same image gating as the playbook
01
Slide 1
front_matter
Open slide detailBeat · Attention
02
establish_context
Open slide detailBeat · Attention
03
The chart uses a trajectory arrow to show the shift from pre-pandemic to pandemic peak and the subsequent 'next normal' regression.analyze_data
Open slide detailBeat · Situation & Context
04
The chart uses a slope graph style to show growth/decline between two time points for various industries.analyze_data
Open slide detailBeat · Situation & Context
05
The slide uses donut charts for total adoption, dot grids for new user growth, and big numbers for industry access.analyze_data
Open slide detailBeat · Situation & Context
06
The slide uses stacked bar charts to compare demographic segments.analyze_data
Open slide detailBeat · Problem & Complication
07
The slide uses a color-coded legend to distinguish between industries more or less affected by specific consumer reasons.analyze_data
Open slide detailBeat · Problem & Complication
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The chart displays percentage-point changes in expected digital usage, with blue bars indicating an increase and black bars indicating a decrease.analyze_data
Open slide detailBeat · Problem & ComplicationLoop · Cost Of Inaction
09
The slide uses two scatter plots to show the relationship between pandemic adoption/innovation and expected usage change.analyze_data
Open slide detailBeat · Solution & ApproachLoop · Cost Of Inaction
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The slide uses a structured list format to categorize innovation opportunities based on consumer dissatisfaction.present_framework
Open slide detailBeat · Solution & ApproachLoop · Golden Circle
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The chart uses a grid-based heatmap to visualize the relative importance of four trust-building factors across 11 industries.analyze_data
Open slide detailBeat · Solution & ApproachLoop · Golden Circle
12
The chart uses a grid-based visualization to represent relative importance of four key digital channel opportunities across 11 industries.analyze_data
Open slide detailBeat · Solution & ApproachLoop · Golden Circle
13
The chart uses a grid of squares to represent percentage values for different improvement opportunities across industries.analyze_data
Open slide detailBeat · Solution & ApproachLoop · Golden Circle
14
The chart uses color-coded circles to represent relative opportunity scores across industries.compare_peers
Open slide detailBeat · Desire
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Includes footnotes 5 and 6.summarize
Open slide detailBeat · Interest
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appendix
Open slide detailBeat · Interest