McKinsey · consulting-deck
A changing Fitness consumer
45 pages · 4 arc beats · 2 loops
A changing Fitness consumer
McKinsey arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
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Deck intelligence map
4 coverage by narrative range · generated from this deck JSON
Narrative range 45 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Attention 4 slides 100% 4/4 slides 100% 4/4 slides · 25 hits — 0/4 slides
— 0/4 slides
— 0/4 slides
100% 4/4 slides — 0/4 slides
Need 6 slides 100% 6/6 slides 100% 6/6 slides · 32 hits — 0/6 slides
16.7% 1/6 slides 16.7% 1/6 slides 100% 6/6 slides 100% 6/6 slides Satisfaction 10 slides 100% 10/10 slides 100% 10/10 slides · 58 hits — 0/10 slides
10% 1/10 slides 20% 2/10 slides 100% 10/10 slides — 0/10 slides
Action 25 slides 100% 25/25 slides 100% 25/25 slides · 152 hits — 0/25 slides
56% 14/25 slides · 15 hits 4% 1/25 slides 100% 25/25 slides 20% 5/25 slides Slide inventory
45 every slide · same image gating as the playbook
03
The slide highlights three research pillars and notes the longitudinal nature of the data (2020-2023).establish_context
Open slide detailBeat · Attention
04
The slide is split into two columns: market size/growth on the left and consumer behavior/sentiment on the right.size_opportunity
Open slide detailBeat · Attention
06
The slide uses a Venn-like diagram to represent the 6 dimensions of wellness.analyze_data
07
Data from McKinsey Future of Wellness Survey, August 2023.analyze_data
08
The chart uses stacked bars to represent two levels of unmet need, with dashed boxes highlighting the highest scoring categories.diagnose
09
The chart uses a grouped bar format to compare three demographic segments across six categories.compare_peers
10
The slide highlights consumer spending behavior in health and wellness, specifically focusing on Gen Z and Millennials.quantify_impact
11
The chart uses a grouped bar format to compare three cohorts across 11 health categories. Shaded background regions highlight categories where Gen-Z/Millennialsanalyze_data
Open slide detailBeat · Satisfaction
12
The chart uses a diverging bar-style visualization within a table format to show positive/negative deviations from the mean.analyze_data
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13
The chart uses a diverging stacked bar to show sentiment change, with a net change calculation column.analyze_data
Open slide detailBeat · Satisfaction
14
The slide uses a matrix-like structure to segment consumers based on survey data.decompose_segments
Open slide detailBeat · Satisfaction
15
The chart uses a stacked bar representation for spending distribution across six wellness categories.analyze_data
Open slide detailBeat · Satisfaction
17
The slide uses a numbered list format to present qualitative trends supported by quantitative data points.summarize
Open slide detailBeat · Satisfaction
18
The slide uses a stacked bar chart for frequency and a horizontal bar chart for data importance.analyze_data
Open slide detailBeat · Satisfaction
20
The slide uses a combination of a horizontal bar chart for service adoption and a grouped bar chart for specific health conditions.analyze_data
Open slide detailBeat · Satisfaction
21
The slide uses a combination of a line chart for search trends and horizontal bar charts for survey data to demonstrate the shift in consumer behavior.analyze_data
23
The slide uses a three-part horizontal layout to compare participation rates, activity types, and motivational drivers.analyze_data
24
Uses a Venn diagram to illustrate the overlap between two consumer preferences.summarize
25
The slide uses two different chart types to contrast general trends with specific exceptions where natural ingredients are preferred.summarize
26
The chart highlights that specific demographics value clean ingredients more than the overall average.quantify_impact
Open slide detailBeat · Action
27
Data source: McKinsey Future of Wellness Survey, August 2023.analyze_data
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29
Data source: McKinsey Future of Wellness Survey, August 2023.analyze_data
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30
The table uses a heatmap approach where positive values are blue and negative values are red, indicating relative influence.analyze_data
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31
The table displays delta values (likely vs. average or baseline) for different influence sources across wellness categories.analyze_data
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32
The chart shows a consistent trend where importance peaked in 2022 across all three categories (small scale, large scale, celebrities) and declined in 2023.analyze_data
Open slide detailBeat · Action
34
The slide uses a mix of blue and black bars to represent different survey metrics for each category.size_opportunity
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35
The slide uses a split layout with key metrics on the left and a bar chart on the right.summarize
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37
The chart uses a stacked bar format to show usage in the last year vs. more than a year ago.analyze_data
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38
The chart uses a stacked bar format to show the distribution of 'Very effective', 'Somewhat effective', and 'Not very effective' responses.analyze_data
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39
The slide uses a stacked bar chart for spending trends and a horizontal bar chart for product usage.analyze_data
Open slide detailBeat · Action
40
The chart highlights a discrepancy between purchase frequency (highest for menstrual/sexual health) and average spend (highest for menopause/pregnancy products)analyze_data
Open slide detailBeat · Action
41
The slide uses a McKinsey Future of Wellness Survey from July 2023.quantify_impact
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42
Includes data from McKinsey Future of Wellness Survey, July 2023.quantify_impact
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43
The chart uses a stacked bar format to show 'probably buy' vs 'definitely buy' intent.analyze_data
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44
The chart highlights a gap between high consideration (grey bars) and actual repeat purchase (dark blue bars) across demographics.analyze_data
Open slide detailBeat · Action