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McKinsey · consulting-deck

COVID-19 Auto & Mobility Consumer Insights

45 pages · 5 arc beats · 3 loops

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COVID-19 Auto & Mobility Consumer Insights

McKinsey
arc beats above · slides in the middle · loops below · scroll → 3 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 2
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Deck intelligence map

5
coverage by narrative range · generated from this deck JSON
Narrative range 26 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Problem 5 slides 100% 5/5 slides 100% 5/5 slides · 29 hits
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40% 2/5 slides · 3 hits
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100% 5/5 slides 100% 5/5 slides Agitate 5 slides 100% 5/5 slides 100% 5/5 slides · 25 hits
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Solution 6 slides 100% 6/6 slides 100% 6/6 slides · 29 hits
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100% 6/6 slides 100% 6/6 slides Market Size 5 slides 100% 5/5 slides 100% 5/5 slides · 26 hits
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60% 3/5 slides
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Competition 5 slides 100% 5/5 slides 100% 5/5 slides · 24 hits
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60% 3/5 slides 20% 1/5 slides 100% 5/5 slides
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Slide inventory

45
every slide · same image gating as the playbook
01
Slide 1
Includes survey date and update date.front_matter
Open slide detail
02
This is a standard McKinsey & Company context/disclaimer slide often found at the beginning of their COVID-19 consumer sentiment reports.establish_context
Open slide detail
03
Includes a world map highlighting the 7 surveyed markets.establish_context
Open slide detail
04
Data as of June 29, 2020. Source: McKinsey Global COVID-19 Automotive Consumer Survey.summarize
Open slide detail
05
The slide uses a combination of stacked bar charts and grouped bar charts to track consumer behavior across different time periods.analyze_data
Open slide detailBeat · ProblemLoop · Aha Moment
06
front_matter
Open slide detailBeat · ProblemLoop · Aha Moment
07
The slide uses stacked bar charts to differentiate between 'Likely' and 'Very/extremely likely' purchase intent.analyze_data
Open slide detailBeat · ProblemLoop · Aha Moment
08
The slide uses a line chart to show recovery trends across three regions (US, Europe, Asia) over three survey waves.analyze_data
Open slide detailBeat · ProblemLoop · Aha Moment
09
The chart uses stacked bar charts to show 'Likely' vs 'Very/extremely likely' intent, with arrows indicating percentage change from baseline.analyze_data
Open slide detailBeat · ProblemLoop · Aha Moment
10
The slide tracks consumer sentiment regarding used car purchases relative to pre-COVID-19 levels.analyze_data
Open slide detailBeat · Agitate
11
Data shows recovery trends from pre-COVID levels across three regions.analyze_data
Open slide detailBeat · Agitate
12
Data shows a consistent trend where higher-income households have lower cancellation rates across most surveyed markets.analyze_data
Open slide detailBeat · Agitate
13
The slide uses bar charts to show the percentage of purchase intent relative to pre-COVID-19 levels (indexed at 100).analyze_data
Open slide detailBeat · Agitate
14
Data shows a downward trend in cancellation rates across all categories between May and June 2020.analyze_data
Open slide detailBeat · Agitate
15
The data shows relatively stable EV consideration rates across major global markets despite the COVID-19 pandemic.analyze_data
Open slide detailBeat · SolutionLoop · Golden Circle
16
The chart tracks consumer sentiment regarding vehicle purchase delays during the COVID-19 pandemic.analyze_data
Open slide detailBeat · SolutionLoop · Golden Circle
17
The chart tracks three categories: Economics, Health, and Subsidies across three regions.analyze_data
Open slide detailBeat · SolutionLoop · Golden Circle
18
The chart tracks three categories: Economics (dark blue), Health (light blue), and Subsidies (black).analyze_data
Open slide detailBeat · SolutionLoop · Golden Circle
19
Data from McKinsey Global COVID-19 Automotive Consumer Survey.analyze_data
Open slide detailBeat · SolutionLoop · Golden Circle
20
The chart uses a grouped bar structure to compare three categories of discount expectations across seven countries.analyze_data
Open slide detailBeat · SolutionLoop · Golden Circle
21
The chart uses a stacked bar approach to compare three categories of incentives (Discount in-kind, Payment deferment, 0% financing) across seven countries.compare_options
Open slide detailBeat · Market Size
22
The chart displays net scores and percentage breakdowns for 'Increase', 'Did not change', and 'Decrease' in spending.analyze_data
Open slide detailBeat · Market Size
23
The chart tracks consumer sentiment shifts during the COVID-19 pandemic across different global markets.analyze_data
Open slide detailBeat · Market Size
24
Data shows a consistent preference for digital channels (website/mobile app) across three major regions during the COVID-19 period.analyze_data
Open slide detailBeat · Market Size
25
The chart displays the percentage of respondents preferring in-person interaction for their next car purchase, with delta points vs last purchase indicated abovcompare_peers
Open slide detailBeat · Market Size
26
The chart uses a color-coded bar system to highlight the 'top reason' within each purchase step.analyze_data
Open slide detailBeat · Competition
27
The chart displays stacked bar data for three categories (A, B, C) across seven countries, with delta values from the previous survey wave indicated above each analyze_data
Open slide detailBeat · Competition
28
transition
Open slide detailBeat · Competition
29
The slide uses a stacked bar chart representation within a table structure to show the distribution of consumer intent (Delay, No changes, Done additional).analyze_data
Open slide detailBeat · Competition
30
The chart displays a consistent trend of increased online ordering intent across all seven countries surveyed.analyze_data
Open slide detailBeat · Competition
31
front_matter
Open slide detail
32
The chart uses stacked bars to represent four categories of mobility change (increase/decrease) across three time periods (W1, W2, W3) for seven countries.analyze_data
Open slide detailLoop · Cost Of Inaction
33
The slide tracks consumer sentiment regarding transportation habits during and after the COVID-19 crisis.analyze_data
Open slide detailLoop · Cost Of Inaction
34
The chart uses a diverging bar chart style to show positive and negative percentage point changes.analyze_data
Open slide detailLoop · Cost Of Inaction
35
The slide uses stacked bar charts to represent survey data on commuting habits relative to pre-COVID levels.analyze_data
Open slide detailLoop · Cost Of Inaction
36
Data represents net change in usage intent compared to pre-COVID habits. Source: McKinsey Center for Future Mobility.analyze_data
Open slide detailLoop · Cost Of Inaction
37
The slide uses a split-bar visualization to show net increase/decrease in usage for different transport modes.analyze_data
Open slide detail
38
The slide uses arrows to indicate the shift in ranking for each factor.compare_options
Open slide detail
39
The slide uses a bar chart to contrast the perceived safety of private vs. shared transport modes, supported by qualitative observations about ridership and urbdiagnose
Open slide detail
40
The slide uses a combination of bar charts for global averages and circular progress indicators for country-specific data.analyze_data
Open slide detail
41
The chart displays 'Increased usage' (blue) and 'Decreased usage' (dark blue) as stacked bars, though they represent distinct survey responses rather than a sinquantify_impact
Open slide detail
42
Data represents survey results from May-June 2020 across multiple countries.analyze_data
Open slide detail
43
The chart uses a diverging bar structure to show 'Yes' (positive) and 'No' (negative) responses.quantify_impact
Open slide detail
44
other
Open slide detail
45
The chart tracks consumer sentiment regarding price discounts compared to pre-COVID levels, showing a trend of 'Higher', 'In line', and 'Lower' observations.analyze_data
Open slide detail