The State of Luxury January 2025

McKinsey

arc beats above · slides in the middle · loops below · scroll → 3 LOOPS

Deck intelligence map

coverage by narrative range · generated from this deck JSON

Narrative range 23 total

Metadata

Components

Metrics

Tools

Frameworks

Beats

Loops

What Is 5 slides 100% 5/5 slides 100% 5/5 slides · 34 hits 40% 2/5 slides 60% 3/5 slides

— 0/5 slides

100% 5/5 slides

— 0/5 slides

What Could Be 10 slides 100% 10/10 slides 100% 10/10 slides · 73 hits 70% 7/10 slides 50% 5/10 slides 10% 1/10 slides 100% 10/10 slides 20% 2/10 slides New Bliss 8 slides 100% 8/8 slides 100% 8/8 slides · 55 hits 62.5% 5/8 slides 12.5% 1/8 slides 25% 2/8 slides 100% 8/8 slides 50% 4/8 slides

Slide inventory

every slide · same image gating as the playbook

Features a thematic illustration of a compass and charms representing industry themes.front_matter

Open slide detailBeat · What Is

Includes a decorative illustration of a compass charm bracelet.summarize

Open slide detailBeat · What Is

The slide uses a metaphorical illustration of keys and a compass to represent navigation and future-proofing.establish_context

Open slide detailBeat · What Is

quantify_impact

Open slide detailBeat · What Is

The chart uses an index (2010 EP=100) to track economic profit. It distinguishes between 'Luxury superwinners' and 'Luxury non-superwinners'.analyze_data

Open slide detailBeat · What Is

The slide uses two waterfall charts to decompose growth drivers.quantify_impact

Open slide detailBeat · What Could Be

The slide uses a charm bracelet illustration to represent the luxury goods market.quantify_impact

Open slide detailBeat · What Could Be

summarize

Open slide detailBeat · What Could Be

This is the second part of a two-part slide series on luxury industry trends.summarize

Open slide detailBeat · What Could Be

The slide uses a compass and keys illustration as a visual metaphor for navigation and strategic direction.summarize

Open slide detailBeat · What Could Be

The chart displays net intent sentiment for 2024 vs 2025, with delta markers relative to non-luxury fashion executives.analyze_data

Open slide detailBeat · What Could Be

analyze_data

Open slide detailBeat · What Could Be

analyze_data

Open slide detailBeat · What Could Be

summarize

Open slide detailBeat · What Could BeLoop · Voice Of Customer

The chart illustrates a significant shift from international to domestic spending post-2019, with a gradual recovery of international spend projected through 20analyze_data

Open slide detailBeat · What Could BeLoop · Voice Of Customer

The chart highlights a significant jump in recovery rate, reaching 327% by Q2 2024 compared to 2019 levels.quantify_impact

Open slide detailBeat · New Bliss

analyze_data

Open slide detailBeat · New Bliss

The slide uses a dual bar chart layout to compare price and volume expectations, with a central column indicating the percentage point difference vs 2024.analyze_data

Open slide detailBeat · New Bliss

The slide uses a waterfall-style visualization to aggregate growth contributions from top segments.size_opportunity

Open slide detailBeat · New BlissLoop · Mece Breakdown

The slide uses a split-layout: left side focuses on consumer sentiment (quotes), right side focuses on brand response (examples).summarize

Open slide detailBeat · New BlissLoop · Mece Breakdown

The slide uses metaphorical imagery (keys, compass) to represent strategic navigation.transition

Open slide detailBeat · New Bliss

The illustration is a charm bracelet with a compass, symbolizing the need for a strategic reset in the luxury sector.frame_problem