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PwC · consulting-deck

U.S. Podcast Advertising Revenue Study

36 pages · 4 arc beats · 2 loops

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U.S. Podcast Advertising Revenue Study

PwC
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 2
— No image bound to this slide. Wire up imgproxy to display the rendered slide JPEG.
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Deck intelligence map

4
coverage by narrative range · generated from this deck JSON
Narrative range 19 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Current State 5 slides 100% 5/5 slides 100% 5/5 slides · 25 hits
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60% 3/5 slides
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100% 5/5 slides 100% 5/5 slides Future Projections 5 slides 100% 5/5 slides 100% 5/5 slides · 22 hits
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20% 1/5 slides
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Opportunities for Growth 6 slides 100% 6/6 slides 100% 6/6 slides · 34 hits
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Recommendations 3 slides 100% 3/3 slides 100% 3/3 slides · 6 hits
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66.7% 2/3 slides
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100% 3/3 slides
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Slide inventory

36
every slide · same image gating as the playbook
01
Slide 1
Co-branded by IAB and PwC.front_matter
Open slide detail
02
front_matter
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03
This is a standard foreword/executive summary slide with a two-column layout detailing market growth drivers and the study's value proposition for different staestablish_context
Open slide detail
04
Includes a disclaimer regarding trademarks and affiliation.other
Open slide detail
05
summarize
Open slide detailBeat · Current StateLoop · Golden Circle
06
transition
Open slide detailBeat · Current StateLoop · Golden Circle
07
The chart compares podcast revenue growth against broader internet and digital audio benchmarks.quantify_impact
Open slide detailBeat · Current StateLoop · Golden Circle
08
The chart uses a stacked area format to visualize revenue accumulation over time.analyze_data
Open slide detailBeat · Current StateLoop · Golden Circle
09
The chart includes historical data (2019-2021) and projections (2022-2024).size_opportunity
Open slide detailBeat · Current StateLoop · Golden Circle
10
front_matter
Open slide detailBeat · Future Projections
11
The chart includes a specific callout for the 'Other' category's 2019 share (8%) and a text box providing perspective on the Retail (DTC) category.analyze_data
Open slide detailBeat · Future Projections
12
The chart illustrates a clear trend toward automated ad insertion.analyze_data
Open slide detailBeat · Future Projections
13
analyze_data
Open slide detailBeat · Future Projections
14
analyze_data
Open slide detailBeat · Future Projections
15
Data source: PwC | IAB FY 2021 Podcast Ad Revenue Studyanalyze_data
Open slide detailBeat · Opportunities for Growth
16
analyze_data
Open slide detailBeat · Opportunities for Growth
17
The chart illustrates a shift in ad buying behavior, with annual commitments rebounding in 2021 after a dip in 2020.analyze_data
Open slide detailBeat · Opportunities for Growth
18
The slide uses donut charts to show the breakdown of ad revenue by campaign type over three years.analyze_data
Open slide detailBeat · Opportunities for Growth
19
The slide highlights the top 3 genres and specifically calls out the growth in sports ad revenue.analyze_data
Open slide detailBeat · Opportunities for Growth
20
The slide highlights that weekly/biweekly podcasts dominate the revenue share.analyze_data
Open slide detailBeat · Opportunities for Growth
21
The chart shows a mix of fully adopted targeting types and those with significant planned adoption.analyze_data
Open slide detail
22
Data source: PwC | IAB FY 2021 Podcast Ad Revenue Studyanalyze_data
Open slide detail
23
The slide uses a stacked bar chart to compare adoption rates for two distinct but related concepts.frame_problem
Open slide detailLoop · Cost Of Inaction
24
summarize
Open slide detailLoop · Cost Of Inaction
25
transition
Open slide detailBeat · Recommendations
26
recommend
Open slide detailBeat · Recommendations
27
appendix
Open slide detailBeat · Recommendations
28
summarize
Open slide detail
29
summarize
Open slide detail
30
This is part of a series of definition slides for the IAB/PwC podcast ad revenue study.establish_context
Open slide detail
31
summarize
Open slide detail
32
present_framework
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33
appendix
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34
appendix
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35
other
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other
Open slide detail