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IAB · consulting-deck

U.S. Podcast Advertising Revenue Study

22 pages · 3 arc beats · 4 loops

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U.S. Podcast Advertising Revenue Study

IAB
arc beats above · slides in the middle · loops below · scroll → 4 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 1
— No image bound to this slide. Wire up imgproxy to display the rendered slide JPEG.
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Deck intelligence map

3
coverage by narrative range · generated from this deck JSON
Narrative range 10 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
The Facts (What) 4 slides 100% 4/4 slides 100% 4/4 slides · 19 hits
— 0/4 slides
75% 3/4 slides · 24 hits
— 0/4 slides
100% 4/4 slides 75% 3/4 slides The Implications (So What) 3 slides 100% 3/3 slides 100% 3/3 slides · 13 hits
— 0/3 slides
100% 3/3 slides · 15 hits
— 0/3 slides
100% 3/3 slides 66.7% 2/3 slides The Action (Now What) 3 slides 100% 3/3 slides 100% 3/3 slides · 13 hits
— 0/3 slides
100% 3/3 slides · 12 hits
— 0/3 slides
100% 3/3 slides 66.7% 2/3 slides

Slide inventory

22
every slide · same image gating as the playbook
01
Slide 1
front_matter
Open slide detail
02
front_matter
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03
The slide serves as a preface to the IAB/PwC podcast ad revenue study.summarize
Open slide detailLoop · Aha Moment
04
Includes a legal disclaimer regarding trademarks at the bottom.front_matter
Open slide detailLoop · Aha Moment
05
summarize
Open slide detailLoop · Aha Moment
06
front_matter
Open slide detailBeat · The Facts (What)
07
The chart uses a red bar for the most recent year (2022) to emphasize the current data point.quantify_impact
Open slide detailBeat · The Facts (What)Loop · Pattern Hunter
08
The chart tracks four quarters (Q1-Q4) over six years. The red line indicates a decline in Q4 share, attributed to overall ad spend deceleration.analyze_data
Open slide detailBeat · The Facts (What)Loop · Pattern Hunter
09
The chart distinguishes between historical data (black bars) and estimates (red bars).size_opportunity
Open slide detailBeat · The Facts (What)Loop · Pattern Hunter
10
transition
Open slide detailBeat · The Implications (So What)
11
The chart uses a grouped bar format to show year-over-year changes in industry share.analyze_data
Open slide detailBeat · The Implications (So What)Loop · Segmentation Split
12
The slide highlights a shift in podcast ad revenue away from news toward sports, society, and comedy.analyze_data
Open slide detailBeat · The Implications (So What)Loop · Segmentation Split
13
transition
Open slide detailBeat · The Action (Now What)
14
summarize
Open slide detailBeat · The Action (Now What)Loop · So What Cascade
15
summarize
Open slide detailBeat · The Action (Now What)Loop · So What Cascade
16
appendix
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17
summarize
Open slide detail
18
summarize
Open slide detail
19
summarize
Open slide detail
20
establish_context
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21
other
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22
summarize
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