Ipsos · consulting-deck
CRYPTO ASSET SURVEY 2023
73 pages · 6 arc beats · 3 loops
CRYPTO ASSET SURVEY 2023
Ipsos arc beats above · slides in the middle · loops below · scroll → 3 LOOPS
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Deck intelligence map
6 coverage by narrative range · generated from this deck JSON
Narrative range 71 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Problem 2 slides 100% 2/2 slides 100% 2/2 slides · 18 hits — 0/2 slides
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Market Size 3 slides 100% 3/3 slides 100% 3/3 slides · 20 hits — 0/3 slides
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100% 3/3 slides 100% 3/3 slides Solution 14 slides 100% 14/14 slides 100% 14/14 slides · 103 hits — 0/14 slides
7.1% 1/14 slides 7.1% 1/14 slides 100% 14/14 slides — 0/14 slides
Competition 19 slides 100% 19/19 slides 100% 19/19 slides · 147 hits — 0/19 slides
68.4% 13/19 slides — 0/19 slides
100% 19/19 slides 31.6% 6/19 slides Product 14 slides 100% 14/14 slides 100% 14/14 slides · 100 hits — 0/14 slides
35.7% 5/14 slides — 0/14 slides
100% 14/14 slides 100% 14/14 slides Team 19 slides 100% 19/19 slides 100% 19/19 slides · 125 hits — 0/19 slides
21.1% 4/19 slides — 0/19 slides
100% 19/19 slides — 0/19 slides
Slide inventory
73 every slide · same image gating as the playbook
03
The slide provides context for a research study conducted by the OSC and Ipsos.frame_problem
Open slide detailBeat · Problem
04
Includes definitions for investors and non-investors, and explains the use of credibility intervals.summarize
Open slide detailBeat · Problem
08
Ipsos branding present; slide focuses on consumer sentiment regarding crypto investment.summarize
Open slide detailBeat · Solution
11
The slide features a large number '1' and a background image of someone using a mobile trading app.transition
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12
Includes survey base sizes and statistical significance indicators.analyze_data
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13
The slide uses a donut chart to establish the 10% ownership base, followed by bulleted insights on investor behavior and demographics.summarize
Open slide detailBeat · Solution
14
Includes a summary table of aggregated ranges and a callout box for average values.analyze_data
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15
Includes a detailed breakdown of investment ranges and a summary table for broader categories.analyze_data
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16
The slide uses a horizontal bar chart combined with a data table to show year-over-year changes.analyze_data
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17
The note explains a change in survey methodology regarding credit card usage between 2022 and 2023.analyze_data
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18
The chart uses a stacked bar format to compare frequency distributions across two years.analyze_data
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19
The slide uses icons to represent different storage methods and compares 2023 percentages with 2022 baseline data.summarize
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20
The slide uses a custom stacked bar/arrow hybrid visualization to show sentiment shifts.analyze_data
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21
Data presented as a 7-point scale, aggregated into 'Rated 5-7' and 'Rated 1-3' segments.analyze_data
Open slide detailBeat · Solution
23
The chart uses a stacked bar format to compare survey results across two years.analyze_data
24
Includes a comparison table of 2023 vs 2022 assessment results.analyze_data
25
The chart uses a stacked bar format to represent 'Correct', 'Wrong', and 'Don't know' responses for eight specific statements about crypto assets.analyze_data
26
Data shows a slight shift in familiarity ratings between 2022 and 2023.analyze_data
27
Data presented as a 7-point scale comparison with aggregated top-box (5-7) and bottom-box (1-3) metrics.analyze_data
28
Data shows a shift from positive sentiment (5-7) to negative/neutral sentiment (1-3) year-over-year.analyze_data
29
The slide uses a 7-point scale to measure purchase intent, with aggregated segments for 'Rated 5-7' and 'Rated 1-3'.analyze_data
Open slide detailBeat · Competition
30
The chart highlights a clear divide in confidence levels between traditional financial instruments and crypto-related assets.analyze_data
Open slide detailBeat · Competition
31
The slide highlights correct responses with dashed boxes around 'The provincial securities regulator' and 'Financial Transactions and Reports Analysis Center ofanalyze_data
Open slide detailBeat · Competition
32
The slide features a large number '3' indicating it is the third section of the deck.transition
Open slide detailBeat · Competition
33
The slide uses a split-column table format to display survey results for 12 different research sources.analyze_data
Open slide detailBeat · Competition
34
The slide uses donut charts to compare 2023 and 2022 survey data. It highlights that 79% of investors have not received a positive recommendation from their advanalyze_data
Open slide detailBeat · Competition
35
Data source: Ipsos. Includes indicators for significant changes between waves.analyze_data
Open slide detailBeat · Competition
36
Data presented in two columns of horizontal bar charts comparing 2023 and 2022 percentages.analyze_data
Open slide detailBeat · Competition
37
The slide uses donut charts to compare survey results across two years, highlighting the prevalence of 'never discussed' as the primary response.analyze_data
Open slide detailBeat · Competition
38
The chart displays survey results for reasons to purchase VRCAs, comparing 2023 percentages against 2022 percentages.analyze_data
Open slide detailBeat · Competition
39
Data source: Ipsos. Base: Have never owned crypto assets / crypto investment funds 2023 (n=900); 2022 (n=850).analyze_data
Open slide detailBeat · Competition
40
Data presented as a dual-column bar chart with 2023 values visualized and 2022 values listed for comparison.analyze_data
Open slide detailBeat · Competition
41
The slide uses a combination of bar charts and tabular data to compare 2023 vs 2022 recall rates, with specific demographic breakdowns for select categories.analyze_data
42
The slide uses a comparative table format to show year-over-year trends and demographic breakdowns for five specific types of crypto-related communications.analyze_data
43
The chart shows a significant decrease in 'Yes' responses and an increase in 'No' responses compared to the previous year.analyze_data
44
The slide features a large number '4' indicating it is the fourth section of the deck.transition
45
The chart uses a horizontal bar chart for 2023 data and a column for 2022 data. Includes demographic callouts for specific categories.analyze_data
46
The slide uses a combination of a horizontal bar chart for asset categories and a detailed table for specific coin ownership.analyze_data
47
Data source: Ipsos survey of crypto owners. Includes statistical significance markers.analyze_data
48
The slide uses a drill-down approach, showing general crypto asset categories on the left and specific stablecoin (VRCA) holdings on the right.analyze_data
49
The chart highlights a significant decrease in NFT-related activities compared to the previous year.analyze_data
51
The table uses a three-column layout to display platform usage data, with green triangles indicating significant changes.analyze_data
52
The slide uses donut charts for 2023 data and small tables for 2022 comparison data.analyze_data
53
The slide compares 2023 survey data (donut chart) with 2022 data (left-hand column).analyze_data
54
The chart uses a 100% stacked bar for 2023 and a row of percentages for 2022 to show year-over-year shifts in fee perception.analyze_data
55
The chart uses a horizontal bar chart for 2023 data and a column of percentages for 2022 data. Includes specific callouts for fraud/scam and hacking incidents.analyze_data
Open slide detailBeat · Team
56
The chart shows a comparison of loss brackets across two years, noting small sample sizes (n=34 for 2023, n=41 for 2022).analyze_data
Open slide detailBeat · Team
57
Base: Acquired assets through Centralized Crypto Trading Platform (n=347). Q45D.analyze_data
Open slide detailBeat · Team
58
The slide features a large number '6' indicating it is the 6th section of the deck.transition
Open slide detailBeat · Team
59
The slide uses a stacked bar chart combined with detailed callouts for specific demographic segments.analyze_data
Open slide detailBeat · Team
60
The table uses directional arrows to indicate significant changes compared to the previous wave.analyze_data
Open slide detailBeat · Team
61
Includes statistical significance indicators (up/down arrows) comparing 2023 to 2022.analyze_data
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62
The number '7' is prominently displayed as a design element.transition
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63
Includes a breakdown of correct answers and demographic insights.analyze_data
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64
The slide uses donut charts to compare survey results across two years. It includes a specific breakdown for crypto owners vs non-owners.analyze_data
Open slide detailBeat · Team
65
The slide compares survey results from 2023 and 2022 regarding a specific inflation question. It highlights that 68% of Canadians answered correctly in 2023, upanalyze_data
Open slide detailBeat · Team
66
The slide uses a donut chart to visualize survey responses, highlighting a 'correct' answer (False) and segmenting by ownership/investor status.analyze_data
Open slide detailBeat · Team
67
The slide uses donut charts to visualize survey results, highlighting that knowledge levels remained consistent year-over-year.analyze_data
Open slide detailBeat · Team
69
The chart uses a horizontal bar format for 2023 data alongside a column for 2022 data, with indicators for significant changes.analyze_data
Open slide detailBeat · Team
70
The slide uses a stacked bar chart for 2023 and a list of percentages for 2022 to compare investment management styles.analyze_data
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71
Data source: Q46. Base: All respondents 2023 (n=2360); 2022 (n=2360).analyze_data
Open slide detailBeat · Team