Ipsos · consulting-deck
EARTH DAY 2024
54 pages · 6 arc beats · 2 loops
EARTH DAY 2024
Ipsos arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
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Deck intelligence map
6 coverage by narrative range · generated from this deck JSON
Narrative range 51 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Setup 4 slides 100% 4/4 slides 100% 4/4 slides · 21 hits — 0/4 slides
25% 1/4 slides — 0/4 slides
100% 4/4 slides — 0/4 slides
Complication 7 slides 100% 7/7 slides 100% 7/7 slides · 50 hits — 0/7 slides
85.7% 6/7 slides — 0/7 slides
100% 7/7 slides — 0/7 slides
Evidence 9 slides 100% 9/9 slides 100% 9/9 slides · 48 hits — 0/9 slides
77.8% 7/9 slides — 0/9 slides
100% 9/9 slides — 0/9 slides
Problem (Identify pain) 10 slides 100% 10/10 slides 100% 10/10 slides · 55 hits — 0/10 slides
100% 10/10 slides — 0/10 slides
100% 10/10 slides 100% 10/10 slides Agitate (Make it worse) 10 slides 100% 10/10 slides 100% 10/10 slides · 54 hits — 0/10 slides
100% 10/10 slides — 0/10 slides
100% 10/10 slides — 0/10 slides
Solution (Provide relief) 11 slides 100% 11/11 slides 100% 11/11 slides · 57 hits — 0/11 slides
90.9% 10/11 slides — 0/11 slides
100% 11/11 slides 100% 11/11 slides Slide inventory
54 every slide · same image gating as the playbook
04
The slide uses a grid of icons to present distinct thematic findings.summarize
Open slide detailBeat · Setup
05
The text is fragmented across three columns, likely due to a layout issue in the source file, but the content describes survey results.summarize
Open slide detailBeat · Complication
06
The slide uses a narrative structure to present survey findings on climate apathy among specific demographics.summarize
Open slide detailBeat · Complication
08
The slide uses a narrative approach to explain a shift in public perception based on research.summarize
Open slide detailBeat · Complication
09
Data points: 33 countries, 65% (air quality), 63% (nature), 63% (climate change), 29% (global cost of living), 37% (G7 cost of living), 47% (Germany), 42% (Canasummarize
Open slide detailBeat · Complication
10
The slide highlights a gap between public expectation for climate action and perceived government inaction, suggesting a need for better communication.summarize
Open slide detailBeat · Complication
13
The chart tracks four distinct sentiment statements over four years. The base data includes over 20,000 online adults per year across 26 countries.analyze_data
Open slide detailBeat · Evidence
14
The slide displays a survey result across 33 countries, comparing 'Agree' vs 'Disagree' percentages and year-over-year changes.analyze_data
Open slide detailBeat · Evidence
15
The slide presents survey data from 33 countries regarding climate change policy responsibility.analyze_data
Open slide detailBeat · Evidence
16
The chart displays 'Agree' (green) and 'Disagree' (purple) percentages by country, with year-over-year changes for 2023 and 2022.analyze_data
Open slide detailBeat · Evidence
17
The chart displays 'Agree' (green bars) and 'Disagree' (purple bars) percentages for 33 countries, along with year-over-year changes.analyze_data
Open slide detailBeat · Evidence
18
The chart displays 'Agree' (green) and 'Disagree' (purple) percentages for 33 countries, with a 'Change Agree / 23' column indicating year-over-year shifts.analyze_data
Open slide detailBeat · Evidence
19
The chart displays agreement and disagreement percentages across 33 countries, with a column showing the change in agreement since 2023.analyze_data
Open slide detailBeat · Evidence
21
The chart displays 'Agree' (green bars) and 'Disagree' (purple bars) percentages, along with a 'Change Agree / 23' column.analyze_data
22
The chart compares agreement levels between Female and Male respondents across four generational cohorts: Baby Boomers, Gen X, Millennials, and Gen Z.analyze_data
23
The chart displays 'Agree' (green) and 'Disagree' (purple) percentages for 33 countries, along with the change from 2023.analyze_data
24
The chart displays data for Baby Boomers, Gen X, Millennials, and Gen Z, split by Male and Female.analyze_data
25
The chart displays a diverging bar chart comparing 'Agree' (green) and 'Disagree' (purple) sentiments across 33 countries, with a column showing year-over-year analyze_data
26
The chart displays data for Baby Boomers, Gen X, Millennials, and Gen Z, split by Male and Female.analyze_data
27
The chart displays 'Agree' (green) and 'Disagree' (purple) percentages across 33 countries, with a 'Change Agree / 23' column indicating year-over-year shifts.analyze_data
28
The chart compares Male and Female responses across four generational cohorts: Baby Boomers, Gen X, Millennials, and Gen Z.analyze_data
29
The chart is a diverging bar chart showing 'Agree' (green) vs 'Disagree' (purple) with a column for year-over-year change.analyze_data
30
The chart compares agreement levels between males and females across four generational cohorts: Baby Boomers, Gen X, Millennials, and Gen Z.analyze_data
31
The chart is a diverging bar chart showing agreement (green) and disagreement (purple) across 33 countries.analyze_data
Open slide detailBeat · Agitate (Make it worse)
33
The table includes 'Agree' percentages, 'Disagree' percentages, and year-over-year change data for 33 countries.analyze_data
Open slide detailBeat · Agitate (Make it worse)
34
The chart displays 'Agree' (green bars) and 'Disagree' (purple bars) percentages for 33 countries, plus a 'Change Agree / 23' column.analyze_data
Open slide detailBeat · Agitate (Make it worse)
35
The chart displays agreement and disagreement percentages across 33 countries, with a column showing the change in agreement since 2023.analyze_data
Open slide detailBeat · Agitate (Make it worse)
36
Data source: Ipsos Earth Day 2024 survey.analyze_data
Open slide detailBeat · Agitate (Make it worse)
37
Data source: Ipsos Earth Day 2024. Base: 24,290 online adults.analyze_data
Open slide detailBeat · Agitate (Make it worse)
39
The chart compares survey data (2022-2024) against a scientific ranking (Ivanova et al., 2020).analyze_data
Open slide detailBeat · Agitate (Make it worse)
40
The chart compares 2023 and 2024 survey data against actual scientific rankings of climate change contributors.analyze_data
Open slide detailBeat · Agitate (Make it worse)
41
The table uses color-coding to indicate the top 3 ranked factors per country.analyze_data
42
The table uses color intensity to represent ranking (#1, #2, #3 in country).analyze_data
43
The chart is a stacked bar chart showing three categories: Climate change itself (green), Little difference (grey), and Measures to reduce it (purple).analyze_data
44
The chart displays percentages for various motivators, with a 'Change Agree / 23' column indicating shifts in sentiment.analyze_data
45
The data is presented as a heatmap where color intensity corresponds to the percentage value.analyze_data
46
The table uses a color-coded heatmap to represent the intensity of the percentages, with green representing higher values and red/orange representing lower valuanalyze_data
48
The chart displays paired bar data for 8 categories, comparing positive vs negative impact perceptions.analyze_data
49
The chart displays the average difference between positive and negative impact perceptions for 8 distinct categories.analyze_data
50
The data represents 'Positive minus Negative' sentiment. The heatmap uses a color scale from green (high positive) to pink (negative).analyze_data
51
The table displays net percentages (Positive minus Negative) across 17 countries and 8 impact categories.analyze_data