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Ipsos · consulting-deck

EARTH DAY 2023

45 pages · 7 arc beats · 4 loops

Consulting-Deck Download JSON
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EARTH DAY 2023

Ipsos
arc beats above · slides in the middle · loops below · scroll → 4 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 2
— No image bound to this slide. Wire up imgproxy to display the rendered slide JPEG.
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Deck intelligence map

7
coverage by narrative range · generated from this deck JSON
Narrative range 41 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Hook 2 slides 100% 2/2 slides 100% 2/2 slides · 12 hits
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Complication 3 slides 100% 3/3 slides 100% 3/3 slides · 15 hits
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Evidence 15 slides 100% 15/15 slides 100% 15/15 slides · 78 hits
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60% 9/15 slides
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100% 15/15 slides 53.3% 8/15 slides Desire 5 slides 100% 5/5 slides 100% 5/5 slides · 22 hits
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100% 5/5 slides 40% 2/5 slides Interest 5 slides 100% 5/5 slides 100% 5/5 slides · 25 hits
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100% 5/5 slides
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Resolution 5 slides 100% 5/5 slides 100% 5/5 slides · 21 hits
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Appendix 6 slides 100% 6/6 slides 100% 6/6 slides · 33 hits
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100% 6/6 slides
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Slide inventory

45
every slide · same image gating as the playbook
01
Slide 1
front_matter
Open slide detailBeat · Hook
02
The slide uses three icons to structure the narrative into three distinct thematic paragraphs.summarize
Open slide detailBeat · Hook
03
The slide uses icons to structure three distinct thematic takeaways about public climate sentiment.summarize
Open slide detailBeat · Complication
04
transition
Open slide detailBeat · Complication
05
summarize
Open slide detailBeat · Complication
06
The chart uses a diverging bar structure to show agreement (teal) vs disagreement (red) for each country.analyze_data
Open slide detailBeat · Evidence
07
The slide uses a three-column layout with icons to represent the three key stakeholders: individuals, businesses, and governments.summarize
Open slide detailBeat · EvidenceLoop · Voice Of Customer
08
The slide uses a grouped bar chart to show trended data across three years (2021, 2022, 2023) for four different survey statements.analyze_data
Open slide detailBeat · EvidenceLoop · Voice Of Customer
09
The chart displays 'Agree' (teal) and 'Disagree' (red) percentages for 27 countries plus a global average.analyze_data
Open slide detailBeat · EvidenceLoop · Voice Of Customer
10
The chart displays 'Agree' (teal) and 'Disagree' (red) percentages for 27 countries plus a global average.analyze_data
Open slide detailBeat · EvidenceLoop · Voice Of Customer
11
The chart displays 'Agree' (teal bars) and 'Disagree' (red bars) percentages for 27 countries plus a global average.analyze_data
Open slide detailBeat · EvidenceLoop · Voice Of Customer
12
summarize
Open slide detailBeat · EvidenceLoop · Cost Of Inaction
13
The chart displays three categories: 'Climate change itself' (teal/blue), 'Little difference' (grey), and 'Measures to reduce it' (red).analyze_data
Open slide detailBeat · EvidenceLoop · Cost Of Inaction
14
The chart uses a stacked bar format to compare three categories: Climate change itself, Little difference, and Measures to reduce it.analyze_data
Open slide detailBeat · EvidenceLoop · Cost Of Inaction
15
transition
Open slide detailBeat · Evidence
16
The slide presents three key findings from an Ipsos survey on climate change.summarize
Open slide detailBeat · Evidence
17
The chart uses a diverging bar structure to show 'Agree' (teal) vs 'Disagree' (red) percentages.analyze_data
Open slide detailBeat · Evidence
18
Data source: Ipsos Earth Day 2023 survey.analyze_data
Open slide detailBeat · Evidence
19
Survey data from Ipsos Earth Day 2023 report.analyze_data
Open slide detailBeat · Evidence
20
Data source: Ipsos Earth Day 2023 survey. Base: 21,231 online adults.analyze_data
Open slide detailBeat · Evidence
21
Data source: Ipsos Earth Day 2023 survey.compare_peers
Open slide detailBeat · Desire
22
Data source: Ipsos Earth Day 2023 survey.summarize
Open slide detailBeat · Desire
23
The chart uses a diverging bar format to show 'Agree' (teal) vs 'Disagree' (red) sentiments across 27 countries plus a global average.analyze_data
Open slide detailBeat · Desire
24
transition
Open slide detailBeat · DesireLoop · Why Now
25
summarize
Open slide detailBeat · DesireLoop · Why Now
26
The chart displays 'Agree' (teal) and 'Disagree' (red) percentages for 27 countries plus a global average.analyze_data
Open slide detailBeat · Interest
27
The chart uses a diverging bar chart format to show sentiment split.analyze_data
Open slide detailBeat · Interest
28
The chart uses a diverging bar structure to show sentiment split.analyze_data
Open slide detailBeat · Interest
29
The chart displays 'Agree' percentages in teal bars and 'Disagree' percentages in red bars for 25 countries plus a global average.analyze_data
Open slide detailBeat · Interest
30
Survey data from Ipsos Earth Day 2023 report.analyze_data
Open slide detailBeat · Interest
31
Survey conducted by Ipsos, Earth Day 2023.analyze_data
Open slide detailBeat · Resolution
32
Survey data from Ipsos Earth Day 2023 report.analyze_data
Open slide detailBeat · Resolution
33
The table uses color-coding to highlight the top three actions per country.analyze_data
Open slide detailBeat · Resolution
34
The slide uses a visual metaphor to introduce a section on perception.transition
Open slide detailBeat · Resolution
35
The slide highlights a 'believe-true gap' in public perception of climate change drivers.summarize
Open slide detailBeat · Resolution
36
The chart highlights a disconnect between public opinion and actual climate impact data.compare_options
Open slide detailLoop · Mece Breakdown
37
The table uses a color-coded heatmap to indicate the top three actions per country.analyze_data
Open slide detailLoop · Mece Breakdown
38
The chart highlights the 'perception gap' where the public ranks ozone depletion as the #1 contributor, while industry/electricity is the actual #1.diagnose
Open slide detail
39
The table uses a heatmap-style color coding where darker shades represent higher percentages.analyze_data
Open slide detail
40
Standard Ipsos methodology disclosure slide.summarize
Open slide detailBeat · Appendix
41
Methodology disclosure slide detailing sample sizes, fieldwork dates, and participating countries.summarize
Open slide detailBeat · Appendix
42
Methodological disclosure slide for Ipsos Earth Day 2023 report.summarize
Open slide detailBeat · Appendix
43
The slide lists specific certifications (ISO 20252, ISO 9001, ISO 27001, MRS, GDPR, Cyber Essentials, Fair Data) to establish credibility.cite_precedent
Open slide detailBeat · Appendix
44
state_next_steps
Open slide detailBeat · Appendix
45
Split-screen layout with company profile on the left and brand philosophy on the right.summarize
Open slide detailBeat · Appendix