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Ipsos · consulting-deck

Market Year in Review and Outlook 2021

41 pages · 4 arc beats · 2 loops

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Market Year in Review and Outlook 2021

Ipsos
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 2
— No image bound to this slide. Wire up imgproxy to display the rendered slide JPEG.
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Deck intelligence map

4
coverage by narrative range · generated from this deck JSON
Narrative range 13 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
What Is 4 slides 100% 4/4 slides 100% 4/4 slides · 15 hits
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50% 2/4 slides
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100% 4/4 slides 50% 2/4 slides Industry Trends 5 slides 100% 5/5 slides 100% 5/5 slides · 24 hits
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20% 1/5 slides 100% 5/5 slides · 6 hits 100% 5/5 slides Segmentation 2 slides 100% 2/2 slides 100% 2/2 slides · 10 hits
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50% 1/2 slides 100% 2/2 slides · 3 hits 100% 2/2 slides Methodology 2 slides 100% 2/2 slides 100% 2/2 slides · 16 hits
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100% 2/2 slides
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100% 2/2 slides 100% 2/2 slides

Slide inventory

41
every slide · same image gating as the playbook
01
Slide 1
transition
Open slide detailBeat · What Is
02
The 'Housing' row is highlighted with a red border.analyze_data
Open slide detailBeat · What Is
03
The slide uses pie charts to show the distribution of impacts: bought earlier, bought later, or no impact.analyze_data
Open slide detailBeat · What IsLoop · Cost Of Inaction
04
transition
Open slide detailBeat · What IsLoop · Cost Of Inaction
05
The chart highlights specific dates (Christmas, New Years Eve, State of Emergency) and shows a downward trend following the State of Emergency declaration.analyze_data
Open slide detailBeat · Industry TrendsLoop · Cost Of Inaction
06
The chart compares two economic indicators against a Feb 2020 baseline.analyze_data
Open slide detailBeat · Industry TrendsLoop · Cost Of Inaction
07
analyze_data
Open slide detailBeat · Industry TrendsLoop · Cost Of Inaction
08
The chart uses a seasonally adjusted index, with a reference line at the Feb 2020 level.analyze_data
Open slide detailBeat · Industry TrendsLoop · Cost Of Inaction
09
The chart highlights a divergence in the Condo Apartment segment compared to other housing types.analyze_data
Open slide detailBeat · Industry TrendsLoop · Cost Of Inaction
10
analyze_data
Open slide detailBeat · SegmentationLoop · Cost Of Inaction
11
summarize
Open slide detailBeat · MethodologyLoop · Cost Of Inaction
12
summarize
Open slide detailBeat · MethodologyLoop · Cost Of Inaction
13
The chart tracks two metrics (T2B and T1B) over six years, with sample sizes provided in the footnote.analyze_data
Open slide detailLoop · Cost Of Inaction
14
The chart shows a fluctuation in the incidence of first-time home buyers over a 6-year period.analyze_data
Open slide detailLoop · Cost Of Inaction
15
The slide uses icons to represent the degree of influence (primary, minor, none) corresponding to the percentages.quantify_impact
Open slide detailLoop · Cost Of Inaction
16
The map highlights the City of Toronto in red and surrounding regions in green, indicating regional preferences for home purchasing.analyze_data
Open slide detailLoop · Cost Of Inaction
17
The chart tracks four categories: Detached, Condominium, Town/Rowhouse, and Semi-detached over six years.analyze_data
Open slide detailLoop · Cost Of Inaction
18
The chart shows a divergence in 2020, with resale preference increasing and new home preference decreasing.summarize
Open slide detailLoop · Cost Of Inaction
19
The chart displays two lines representing 'Total' and 'First-Time Buyers' across six time periods.analyze_data
Open slide detailLoop · Cost Of Inaction
20
The chart uses grouped bars for each rate category. Annotations highlight specific percentages for the 2020 data series.analyze_data
Open slide detailLoop · Cost Of Inaction
21
The chart compares the Overnight Lending Rate and the Five-Year Government of Canada Bond Yield from 2009 to mid-2021.establish_context
Open slide detailLoop · Cost Of Inaction
22
The chart highlights the extreme volatility of 2020 and projects a stable 4.5% average growth for 2021.summarize
Open slide detailLoop · Cost Of Inaction
23
The chart highlights a specific data point for January 2021 using a different color/style at the end of the lines.analyze_data
Open slide detailLoop · Cost Of Inaction
24
The chart shows a long-term upward trend in average prices with a distinct color change for the final data point.analyze_data
Open slide detailLoop · Cost Of Inaction
25
The chart includes a forecast segment for 2021 indicated by orange and yellow lines.analyze_data
Open slide detailLoop · Cost Of Inaction
26
The chart displays Top-2-Box (T2B) and Top-1-Box (T1B) survey results.analyze_data
Open slide detailLoop · Cost Of Inaction
27
The slide uses pie charts to show the distribution of sentiment (More likely, Less likely, No impact) across three groups.analyze_data
Open slide detailLoop · Cost Of Inaction
28
Combo chart with bars (left axis) and line (right axis). 2021(F) is highlighted in orange.analyze_data
Open slide detailLoop · Cost Of Inaction
29
The chart uses a blue line for historical data and an orange line for the 2021 forecast.analyze_data
Open slide detailLoop · Cost Of Inaction
30
front_matter
Open slide detailLoop · Cost Of Inaction
31
Data shows two segments: 'Very/somewhat Likely' (T2B) and 'Very likely' (T1B).analyze_data
Open slide detailLoop · Cost Of Inaction
32
The chart tracks four categories of investor response over four time periods.analyze_data
Open slide detailLoop · Cost Of Inaction
33
The chart displays three segments: 20% (No longer purchase), 45% (Won't impact plans), and 33% (Have tenants rent). There is a small sliver (2%) not explicitly analyze_data
Open slide detailLoop · Cost Of Inaction
34
The chart tracks T2B (Top 2 Box) and T1B (Top 1 Box) survey responses over three years.analyze_data
Open slide detailLoop · Cost Of Inaction
35
Source: Ipsos 2020. Base: Those who have an investment property.analyze_data
Open slide detailLoop · Cost Of Inaction
36
The slide highlights the 'I'll sell my investment property' response with a red box.analyze_data
Open slide detailLoop · Cost Of Inaction
37
The chart displays three categories: 40% sell property, 32% won't impact plans, and 26% have tenants rent. There is a small sliver (2%) not explicitly labeled banalyze_data
Open slide detailLoop · Cost Of Inaction
38
analyze_data
Open slide detailLoop · Cost Of Inaction
39
analyze_data
Open slide detailLoop · Cost Of Inaction
40
analyze_data
Open slide detailLoop · Cost Of Inaction
41
quantify_impact
Open slide detailLoop · Cost Of Inaction