WHAT WORRIES THE WORLD? 2024 — playbook

WHAT WORRIES THE WORLD? 2024

Ipsos

arc beats above · slides in the middle · loops below · scroll → 2 LOOPS

Deck intelligence map

5

coverage by narrative range · generated from this deck JSON

Narrative range 85 total

Metadata

Components

Metrics

Tools

Frameworks

Beats

Loops

Problem (Identify pain) 5 slides 100% 5/5 slides 100% 5/5 slides · 33 hits

— 0/5 slides

40% 2/5 slides

— 0/5 slides

100% 5/5 slides · 10 hits

— 0/5 slides

Agitate (Make it worse) 15 slides 100% 15/15 slides 100% 15/15 slides · 93 hits

— 0/15 slides

40% 6/15 slides · 7 hits

— 0/15 slides

100% 15/15 slides · 30 hits 60% 9/15 slides Solution (Provide relief) 23 slides 100% 23/23 slides 100% 23/23 slides · 139 hits

— 0/23 slides

65.2% 15/23 slides

— 0/23 slides

100% 23/23 slides · 45 hits

— 0/23 slides

Setup 2 slides 100% 2/2 slides 100% 2/2 slides · 11 hits

— 0/2 slides

50% 1/2 slides

— 0/2 slides

100% 2/2 slides · 4 hits

— 0/2 slides

Evidence 40 slides 100% 40/40 slides 100% 40/40 slides · 248 hits

— 0/40 slides

55% 22/40 slides · 23 hits

— 0/40 slides

100% 40/40 slides · 80 hits 22.5% 9/40 slides

Slide inventory

48

every slide · same image gating as the playbook

01

front_matter

Open slide detailBeat · Problem (Identify pain)

02

This is a cover or introductory slide for a research report.front_matter

Open slide detailBeat · Problem (Identify pain)

03

The slide uses a grid layout to present six distinct key takeaways from the 'What Worries the World' report.summarize

Open slide detailBeat · Problem (Identify pain)

04

Data represents a global country average across 29 countries.summarize

Open slide detailBeat · Problem (Identify pain)

05

Data from Ipsos Global Advisor, Wave 203.analyze_data

Open slide detailBeat · Problem (Identify pain)

06

The chart tracks sentiment over a decade, highlighting a divergence in perception around 2019-2020.analyze_data

Open slide detailBeat · Agitate (Make it worse)

07

The slide uses a background image of international flags arranged in a circle, with a person in the foreground.transition

Open slide detailBeat · Agitate (Make it worse)

08

The slide uses a narrative format to report on a global survey (Ipsos What Worries the World).summarize

Open slide detailBeat · Agitate (Make it worse)

09

The chart uses a diverging stacked bar format to compare two binary sentiment categories.analyze_data

Open slide detailBeat · Agitate (Make it worse)

10

The chart displays two lines representing the percentage of respondents who believe their country is heading in the 'Right Direction' (teal) versus the 'Wrong Tanalyze_data

Open slide detailBeat · Agitate (Make it worse)

11

The slide features a photograph of icebergs on a black sand beach, likely symbolizing climate change or global instability.front_matter

Open slide detailBeat · Agitate (Make it worse)

12

Data based on Ipsos Global Advisor survey of 23,287 adults across 29 countries.summarize

Open slide detailBeat · Agitate (Make it worse)Loop · Voice Of Customer

13

Data based on a survey of 23,287 adults across 29 countries.analyze_data

Open slide detailBeat · Agitate (Make it worse)Loop · Voice Of Customer

14

The chart tracks 6 categories: Inflation, Crime & violence, Poverty & social inequality, Unemployment, Financial/political corruption, and Coronavirus.analyze_data

Open slide detailBeat · Agitate (Make it worse)Loop · Voice Of Customer

15

Part of Ipsos 'What Worries the World' report.summarize

Open slide detailBeat · Agitate (Make it worse)Loop · Cost Of Inaction

16

The slide presents survey data from Ipsos Global Advisor regarding consumer concerns.analyze_data

Open slide detailBeat · Agitate (Make it worse)Loop · Cost Of Inaction

17

Part of the Ipsos 'What Worries the World' series.summarize

Open slide detailBeat · Agitate (Make it worse)Loop · Cost Of Inaction

18

Data source: Ipsos Global Advisor, December 2024.analyze_data

Open slide detailBeat · Agitate (Make it worse)Loop · Cost Of Inaction

19

Part of Ipsos 'What Worries the World' series.summarize

Open slide detailBeat · Agitate (Make it worse)Loop · Cost Of Inaction

20

Data from Ipsos Global Advisor, December 2024.analyze_data

Open slide detailBeat · Agitate (Make it worse)Loop · Cost Of Inaction

21

The slide uses a mix of narrative text and a small list to summarize survey findings on unemployment as a top-of-mind issue.summarize

Open slide detailBeat · Solution (Provide relief)

22

Data from Ipsos Global Advisor, Wave 203.analyze_data

Open slide detailBeat · Solution (Provide relief)

23

Part of a larger Ipsos 'What Worries the World' report.summarize

Open slide detailBeat · Solution (Provide relief)

24

The data is sorted by the percentage of respondents choosing corruption as a worry, with Indonesia at the top and Singapore at the bottom.analyze_data

Open slide detailBeat · Solution (Provide relief)

25

Part of a recurring 'What Worries the World' report by Ipsos.summarize

Open slide detailBeat · Solution (Provide relief)

26

Data source: Ipsos Global Advisor, December 2024.analyze_data

Open slide detailBeat · Solution (Provide relief)

27

Part of the Ipsos 'What Worries the World' series.summarize

Open slide detailBeat · Solution (Provide relief)

28

Data source: Ipsos Global Advisor, December 2024.analyze_data

Open slide detailBeat · Solution (Provide relief)

29

Part of Ipsos 'What Worries the World' series.summarize

Open slide detailBeat · Solution (Provide relief)

30

Data source: Ipsos Global Advisor, December 2024.analyze_data

Open slide detailBeat · Solution (Provide relief)

31

Part of a recurring Ipsos 'What Worries the World' report.summarize

Open slide detailBeat · Solution (Provide relief)

32

Data from Ipsos Global Advisor, December 2024.analyze_data

Open slide detailBeat · Solution (Provide relief)

33

transition

Open slide detailBeat · Solution (Provide relief)

34

transition

Open slide detailBeat · Solution (Provide relief)

35

The slide uses a mix of narrative text and a list of top countries worried about the economy to illustrate global economic sentiment.summarize

Open slide detailBeat · Solution (Provide relief)

36

The chart uses a diverging stacked bar format to represent 'Good' (pink) vs 'Bad' (teal) economic sentiment.analyze_data

Open slide detailBeat · Solution (Provide relief)

37

The chart tracks sentiment across 7 countries (France, US, Italy, Canada, Japan, Germany, Great Britain) over time.analyze_data

Open slide detailBeat · Solution (Provide relief)

38

The chart tracks the percentage of respondents who describe the economic situation as 'Very good' or 'Somewhat good'.analyze_data

Open slide detailBeat · Solution (Provide relief)

39

The chart tracks the percentage of respondents who describe the economic situation as 'Very good' or 'Somewhat good'.analyze_data

Open slide detailBeat · Solution (Provide relief)

40

The chart shows a significant drop to 10% in December 2024, the lowest since February 2016.analyze_data

Open slide detailBeat · Solution (Provide relief)

41

The chart tracks the percentage of respondents who describe the economic situation as 'Very good' or 'Somewhat good'.analyze_data

Open slide detailBeat · Solution (Provide relief)

42

The chart tracks longitudinal sentiment regarding the national economy in Great Britain.analyze_data

Open slide detailBeat · Solution (Provide relief)

43

The chart tracks the percentage of respondents answering 'Very good' or 'Somewhat good'.analyze_data

Open slide detailBeat · Solution (Provide relief)

44

The chart highlights a stable trend in Italy's economic sentiment over the last 12 months.analyze_data

Open slide detail

45

The chart shows a significant decline in positive economic sentiment in Japan around 2019, stabilizing at a lower level since then.analyze_data

Open slide detail

46

The chart shows a significant drop in sentiment around 2019-2020, with a current value of 41%.analyze_data

Open slide detail

47

appendix

Open slide detail

48

state_next_steps

Open slide detail