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IAB · consulting-deck

State of Data 2023

47 pages · 4 arc beats · 2 loops

Consulting-Deck Download JSON
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State of Data 2023

IAB
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 2
— No image bound to this slide. Wire up imgproxy to display the rendered slide JPEG.
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Deck intelligence map

4
coverage by narrative range · generated from this deck JSON
Narrative range 28 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Situation & Context 4 slides 100% 4/4 slides 100% 4/4 slides · 35 hits
— 0/4 slides
50% 2/4 slides · 3 hits
— 0/4 slides
100% 4/4 slides
— 0/4 slides
Problem & Complication 10 slides 100% 10/10 slides 100% 10/10 slides · 68 hits
— 0/10 slides
— 0/10 slides
— 0/10 slides
100% 10/10 slides 100% 10/10 slides Evidence & Proof 8 slides 100% 8/8 slides 100% 8/8 slides · 53 hits
— 0/8 slides
— 0/8 slides
— 0/8 slides
100% 8/8 slides
— 0/8 slides
Solution & Approach 6 slides 100% 6/6 slides 100% 6/6 slides · 25 hits
— 0/6 slides
33.3% 2/6 slides 16.7% 1/6 slides 100% 6/6 slides
— 0/6 slides

Slide inventory

47
every slide · same image gating as the playbook
01
Slide 1
front_matter
Open slide detail
02
front_matter
Open slide detail
03
The slide serves as a preface to a research report, outlining the methodology (survey of 200, 20 interviews) and the core thesis regarding DCR adoption.front_matter
Open slide detailBeat · Situation & Context
04
summarize
Open slide detailBeat · Situation & Context
05
The slide uses a two-column layout with numbered headers to contrast the value proposition against the implementation challenges.summarize
Open slide detailBeat · Situation & Context
06
summarize
Open slide detailBeat · Situation & Context
07
transition
Open slide detail
08
present_framework
Open slide detailBeat · Evidence & Proof
09
analyze_data
Open slide detailBeat · Evidence & Proof
10
The chart segments usage into 'Currently use', 'Considering', 'Previously used', and 'Not Considering'.analyze_data
Open slide detailBeat · Evidence & Proof
11
The slide highlights a contrast between DCRs (majority adoption in last 2 years) and legacy platforms (majority adoption 3+ years ago).analyze_data
Open slide detailBeat · Evidence & Proof
12
Data source: IAB/Ipsos survey. Base sizes provided in footer.compare_peers
Open slide detailBeat · Evidence & Proof
13
summarize
Open slide detailBeat · Evidence & Proof
14
DCR stands for Data Clean Room. The chart uses a Top 2 Box summary (Very/Somewhat Important).quantify_impact
Open slide detailBeat · Evidence & Proof
15
The top 4 use cases are highlighted with a red border.analyze_data
Open slide detailBeat · Evidence & Proof
16
The slide highlights a gap between current usage (privacy/compliance) and potential value (attribution/modeling).diagnose
Open slide detailBeat · Problem & ComplicationLoop · Zoom In
17
front_matter
Open slide detailBeat · Problem & ComplicationLoop · Zoom In
18
DCR stands for Data Clean Room.illustrate_case
Open slide detailBeat · Problem & ComplicationLoop · Zoom In
19
The slide includes a quote from a C-Suite Agency executive emphasizing the need for diverse technical roles.quantify_impact
Open slide detailBeat · Problem & ComplicationLoop · Zoom In
20
DCR stands for Data Clean Room. The slide uses a list to define the process and four pull-quotes to validate the complexity.illustrate_case
Open slide detailBeat · Problem & ComplicationLoop · Zoom In
21
The slide uses a bar chart to illustrate the distribution of DCR spend among users, highlighting the high cost of entry.quantify_impact
Open slide detailBeat · Problem & ComplicationLoop · Zoom In
22
The slide argues that because DCR users also use CDPs, DMPs, etc., their total cost is the sum of these individual averages.quantify_impact
Open slide detailBeat · Problem & ComplicationLoop · Zoom In
23
DCR stands for Data Clean Room. The slide uses a quote to anchor the 50% benchmark.diagnose
Open slide detailBeat · Problem & ComplicationLoop · Zoom In
24
diagnose
Open slide detailBeat · Problem & ComplicationLoop · Zoom In
25
The slide uses testimonials to humanize the quantitative data regarding DCR (Data Clean Room) adoption challenges.diagnose
Open slide detailBeat · Problem & ComplicationLoop · Zoom In
26
summarize
Open slide detail
27
front_matter
Open slide detailBeat · Solution & Approach
28
The slide uses a layered architecture diagram to show data flow between infrastructure, processing layers, and activation channels.present_framework
Open slide detailBeat · Solution & Approach
29
diagnose
Open slide detailBeat · Solution & Approach
30
plan_implementation
Open slide detailBeat · Solution & Approach
31
diagnose
Open slide detailBeat · Solution & Approach
32
The slide acts as a call to action for industry adoption of specific privacy standards.summarize
Open slide detailBeat · Solution & Approach
33
front_matter
Open slide detail
34
summarize
Open slide detailLoop · Golden Circle
35
The slide defines a 'conditional sequence data approach' as a non-linear sequence where next steps are based on conditions from previous steps.present_framework
Open slide detailLoop · Golden Circle
36
appendix
Open slide detail
37
The slide uses a vertical arrow to represent a maturity or complexity scale from 'Basic' to 'Advanced'.present_framework
Open slide detail
38
diagnose
Open slide detail
39
summarize
Open slide detail
40
summarize
Open slide detail
41
summarize
Open slide detail
42
Standard corporate overview slide typically placed in the appendix of a joint research report.establish_context
Open slide detail
43
establish_context
Open slide detail
44
establish_context
Open slide detail
45
other
Open slide detail
46
Sponsored content slide featuring two authors from TransUnion.summarize
Open slide detail
47
other
Open slide detail