Understanding public attitudes to early childhood

Ipsos
arc beats above · slides in the middle · loops below · scroll → 3 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
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Deck intelligence map

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coverage by narrative range · generated from this deck JSON

Slide inventory

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every slide · same image gating as the playbook
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Slide 1
front_matter
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Includes specific sample sizes for general population (4,002) and parents of children aged 0-5 (1,114).other
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Ipsos branding present.front_matter
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Data source: Ipsos Understanding attitudes to early childhood, June 2022.summarize
Open slide detailBeat · Surface ObservationLoop · Myth Buster
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Survey data from Ipsos, 4,002 UK adults.diagnose
Open slide detailBeat · First LayerLoop · Myth Buster
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Data source: Ipsos, 4,002 UK adults, April-May 2022.quantify_impact
Open slide detailBeat · First LayerLoop · Myth Buster
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The slide uses a simple bar chart representation to highlight the gap in support perceived by the public vs parents.frame_problem
Open slide detailBeat · First LayerLoop · Myth Buster
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transition
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Survey base: 4,002 UK adults aged 16+, surveyed in April – May 2022.analyze_data
Open slide detailBeat · Deeper LayerLoop · Pattern Hunter
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Base: 4,002 UK adults aged 16+, surveyed in April – May 2022.analyze_data
Open slide detailBeat · Deeper LayerLoop · Pattern Hunter
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Survey base: 4,002 UK adults aged 16+, surveyed in April – May 2022.analyze_data
Open slide detailBeat · Deeper LayerLoop · Pattern Hunter
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transition
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Uses icon arrays to visualize percentages.summarize
Open slide detailBeat · Core InsightLoop · Tale Two Worlds
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Survey conducted by Ipsos in April-May 2022 with 1,114 parents.analyze_data
Open slide detailBeat · Core InsightLoop · Tale Two Worlds
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The chart displays 8 categories of sources with percentages ranging from 45% to 31%.analyze_data
Open slide detailBeat · ImplicationsLoop · Tale Two Worlds
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The chart displays the 'Bottom mentions' of a survey question.analyze_data
Open slide detailBeat · ImplicationsLoop · Tale Two Worlds