MARKET DATA FROM SECONDARY SOURCES

Ipsos
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 1
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Deck intelligence map

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coverage by narrative range · generated from this deck JSON

Slide inventory

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every slide · same image gating as the playbook
01
Slide 1
Includes conference branding for the 1st Cybersecurity Market Analysis Conference.front_matter
02
The slide lists three main components of the framework: Demand-side research, Macro-environmental factors (PEST), and Primary vs Secondary research.front_matter
Open slide detailBeat · Situation & Context
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transition
Open slide detailBeat · Situation & Context
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The slide serves as a reference for data sources used in the broader presentation.cite_precedent
Open slide detailBeat · Problem & ComplicationLoop · Cost Of Inaction
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The chart displays 27 countries plus an EU27 aggregate, with 5 categories of awareness per country.analyze_data
Open slide detailBeat · Problem & ComplicationLoop · Cost Of Inaction
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Data represents percentages of SMEs surveyed in each country.analyze_data
Open slide detailBeat · Problem & ComplicationLoop · Cost Of Inaction
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Data source: Flash Eurobarometer 496. Fieldwork: 26/11 - 17/12/2021. Base: n=12 863 - All companies (%).analyze_data
Open slide detailBeat · Problem & ComplicationLoop · Cost Of Inaction
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Includes data for Charities, All businesses, and Large businesses.summarize
Open slide detailBeat · Evidence & ProofLoop · Golden Circle
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The slide uses a grid-based layout to present various metrics related to cyber security posture.summarize
Open slide detailBeat · Evidence & ProofLoop · Golden Circle
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transition
Open slide detailBeat · Evidence & ProofLoop · Golden Circle
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The slide acts as a bibliography or reference list for data sources used in a broader presentation.cite_precedent
Open slide detailBeat · Evidence & ProofLoop · Golden Circle
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The chart uses a stacked bar format to show 'Very Concerned' and 'Somewhat Concerned' segments, totaling to a 'TOTAL Concerned' value.analyze_data
Open slide detailBeat · Evidence & ProofLoop · Golden Circle
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The chart uses a stacked bar approach to show 'Much More Concerned' and 'Somewhat More Concerned' segments, totaling to the 'Total Concerned' value.analyze_data
Open slide detailBeat · Evidence & ProofLoop · Golden Circle
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The chart displays 'A Great Deal' and 'Somewhat' contributions to privacy concerns, with a historical net contribution table on the right.analyze_data
Open slide detailBeat · Evidence & ProofLoop · Golden Circle
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The chart compares 'Main reasons' (blue) vs 'Most important' (orange) for 8 categories of cyber security investment drivers.analyze_data
Open slide detailBeat · Evidence & ProofLoop · Golden Circle
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The chart displays 'Strongly Agree' (black) and 'Somewhat Agree' (light grey) segments, with the total percentage and 2019 comparison data listed on the right.analyze_data
Open slide detailBeat · Impact & Next Steps
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The chart displays two segments (Greatly Improve, Somewhat Improve) summing to a Total Improve percentage.analyze_data
Open slide detailBeat · Impact & Next Steps
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state_next_steps
Open slide detailBeat · Impact & Next Steps
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Corporate profile slide.establish_context