Ipsos · consulting-deck
THE IPSOS POPULISM REPORT 2025
58 pages · 5 arc beats · 2 loops
THE IPSOS POPULISM REPORT 2025
Ipsos arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
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Deck intelligence map
5 coverage by narrative range · generated from this deck JSON
Narrative range 55 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Problem (Identify pain) 8 slides 100% 8/8 slides 100% 8/8 slides · 47 hits — 0/8 slides
50% 4/8 slides — 0/8 slides
100% 8/8 slides — 0/8 slides
Agitate (Make it worse) 16 slides 100% 16/16 slides 100% 16/16 slides · 72 hits — 0/16 slides
6.3% 1/16 slides — 0/16 slides
100% 16/16 slides 68.8% 11/16 slides Market Size 11 slides 100% 11/11 slides 100% 11/11 slides · 47 hits — 0/11 slides
— 0/11 slides
— 0/11 slides
100% 11/11 slides 90.9% 10/11 slides Product 12 slides 100% 12/12 slides 100% 12/12 slides · 52 hits — 0/12 slides
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— 0/12 slides
100% 12/12 slides 8.3% 1/12 slides Financials 8 slides 100% 8/8 slides 100% 8/8 slides · 32 hits — 0/8 slides
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100% 8/8 slides — 0/8 slides
Slide inventory
58 every slide · same image gating as the playbook
02
The slide uses a grid of six cards, each with a bold headline and supporting text containing specific data points.summarize
Open slide detailBeat · Problem (Identify pain)
03
The slide uses a quote-based callout to emphasize the core thesis of the report.establish_context
Open slide detailBeat · Problem (Identify pain)
04
The slide discusses the paradox of populist sentiment, citing specific survey percentages regarding immigration, elite mistrust, and governance preferences.summarize
Open slide detailBeat · Problem (Identify pain)
05
The slide uses a grouped bar chart to illustrate that while the 'people vs. elite' sentiment is widespread, specific political attitudes diverge significantly banalyze_data
Open slide detailBeat · Problem (Identify pain)
06
The slide uses a bar chart to contrast the views of radical left-wing and right-wing party supporters across four countries on the issue of prioritizing citizenestablish_context
Open slide detailBeat · Problem (Identify pain)
09
Data source: The Ipsos Populism Report 2025. Base: 23,228 adults aged 16-74.analyze_data
Open slide detailBeat · Agitate (Make it worse)
10
Data source: The Ipsos Populism Report 2025.analyze_data
11
Base: Representative sample of 23,228 adults aged 16-74 in 31 participating countries, February 21st 2025 - March 7th 2025.analyze_data
12
Data source: The Ipsos Populism Report 2025.analyze_data
13
The index is an average of agreement to five specific statements regarding economic fairness, political representation, and leadership.analyze_data
14
The table tracks longitudinal sentiment regarding the 'broken' nature of the system across various global markets.analyze_data
15
Data from Ipsos Populism Report 2025.analyze_data
16
The slide highlights significant declines in populist sentiment in France and Italy compared to other nations.analyze_data
17
Data from The Ipsos Populism Report 2025.analyze_data
18
The chart highlights Germany as an outlier with significantly lower agreement compared to other nations.compare_peers
19
Data from Ipsos Populism Report 2025. Includes historical change data for 2023, 2022, 2021, 2019, and 2016.analyze_data
20
Data source: The Ipsos Populism Report 2025. Base: 23,228 adults aged 16-74 in 31 participating countries.analyze_data
21
Data from The Ipsos Populism Report 2025.analyze_data
Open slide detailBeat · Agitate (Make it worse)
22
The slide highlights a significant increase in political alienation in Japan compared to other nations.summarize
Open slide detailBeat · Agitate (Make it worse)
23
Data source: Ipsos Populism Report 2025. Base: 23,228 adults aged 16-74.analyze_data
Open slide detailBeat · Agitate (Make it worse)
24
The chart tracks sentiment across 7 countries from 2016 to 2025.analyze_data
Open slide detailBeat · Agitate (Make it worse)
26
Data source: The Ipsos Populism Report 2025. Base: 23,228 adults aged 16-74 in 31 countries.analyze_data
27
Data source: The Ipsos Populism Report 2025. Base: 23,228 adults aged 16-74 in 31 countries.analyze_data
28
Data from Ipsos Populism Report 2025.analyze_data
29
Data from The Ipsos Populism Report 2025.analyze_data
30
Data presented as a 100% stacked bar chart sorted by 'Agree' sentiment.analyze_data
31
The chart displays survey results from 31 countries, showing the percentage of respondents who agree, neither agree nor disagree, or disagree with the statementanalyze_data
32
The slide highlights a specific trend for the US, though the chart displays data for 7 countries.analyze_data
33
The chart displays the percentage of respondents who agree, neither agree nor disagree, or disagree with the statement, along with historical change data.analyze_data
34
Data source: The Ipsos Populism Report 2025.analyze_data
35
The chart displays the percentage of respondents who agree, neither agree nor disagree, or disagree with the statement, along with historical changes.analyze_data
36
The chart shows a general downward or stable trend for most countries, with Japan showing a significant increase in agreement since 2016.summarize
37
The chart displays the percentage of respondents who view the elite as a 'closely connected group' (dark blue) versus a 'loose group' (yellow), with year-over-yanalyze_data
Open slide detailBeat · Product
38
The chart displays survey results for a question about elite behavior, segmented by country.analyze_data
Open slide detailBeat · Product
40
The chart displays survey results regarding national identity and birth origin.analyze_data
Open slide detailBeat · Product
41
The chart displays the percentage of respondents who consider being a religious majority 'important' (dark blue) versus 'not important' (yellow).analyze_data
Open slide detailBeat · Product
42
The chart displays the percentage of respondents who consider voting 'Important' (dark blue) versus 'Not important' (yellow).analyze_data
Open slide detailBeat · Product
43
The chart displays the percentage of respondents who consider speaking the national language 'Important' (dark blue) vs 'Not important' (yellow).analyze_data
Open slide detailBeat · Product
44
The chart displays the percentage of respondents who consider individual effort important versus not important, ranked by the 'Important' metric.analyze_data
Open slide detailBeat · Product
45
The chart displays 'Important' (dark blue) vs 'Not important' (light yellow) responses across 31 countries, sorted by importance.analyze_data
Open slide detailBeat · Product
46
The chart displays the percentage of respondents who consider defending their country 'Important' (dark blue) vs 'Not important' (yellow).analyze_data
Open slide detailBeat · Product
48
The chart displays three categories: Agree (dark blue), Neither agree nor disagree (light blue), and Disagree (yellow).analyze_data
Open slide detailBeat · Financials
49
The chart is sorted by the 'Should increase' category in descending order.analyze_data
Open slide detailBeat · Financials
50
The chart displays survey data from 23,228 adults across 31 countries regarding education spending preferences.analyze_data
Open slide detailBeat · Financials
51
Data source: The Ipsos Populism Report 2025. Base: 23,228 adults aged 16-74 in 31 countries.analyze_data
Open slide detailBeat · Financials
52
The chart displays survey data from 23,228 adults across 31 countries regarding public safety spending preferences.analyze_data
Open slide detailBeat · Financials
53
The chart is sorted by the 'Should increase' category in descending order.analyze_data
Open slide detailBeat · Financials
54
The chart displays a 31-country average followed by individual country data, sorted by the 'Should increase' percentage.analyze_data
Open slide detailBeat · Financials
55
Data source: Ipsos Populism Report 2025. Base: 23,228 adults aged 16-74 in 31 countries.analyze_data
Open slide detailBeat · Financials