Ipsos · consulting-deck
CRYPTO ASSET SURVEY
79 pages · 3 arc beats · 3 loops
CRYPTO ASSET SURVEY
Ipsos arc beats above · slides in the middle · loops below · scroll → 3 LOOPS
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Deck intelligence map
3 coverage by narrative range · generated from this deck JSON
Narrative range 77 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Problem 2 slides 100% 2/2 slides 100% 2/2 slides · 15 hits — 0/2 slides
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Agitate 4 slides 100% 4/4 slides 100% 4/4 slides · 26 hits — 0/4 slides
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100% 4/4 slides 100% 4/4 slides Solution 71 slides 100% 71/71 slides 100% 71/71 slides · 452 hits — 0/71 slides
42.3% 30/71 slides · 35 hits — 0/71 slides
100% 71/71 slides 31% 22/71 slides Slide inventory
79 every slide · same image gating as the playbook
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The slide uses a stylized candlestick chart as a background graphic.transition
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The slide uses a donut chart to visualize the 13% current ownership figure and a table to show the split between investors and non-investors for specific ownersanalyze_data
13
The slide uses a donut chart to highlight the 13% penetration rate and bulleted lists to detail investor characteristics.summarize
14
Base: Currently own crypto assets (n=560). Q36. What is the current approximate market value of the crypto assets you currently hold?analyze_data
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Base: Hold crypto investment funds (n=240). Q37. What is the current approximate market value of the crypto investment funds, if any, you currently hold?analyze_data
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The chart includes a disclaimer about terminology and base size (n=670).analyze_data
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Base: Have owned crypto assets (n=670). Q23. How did you pay for the crypto assets you bought?analyze_data
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The chart displays percentages for various trading frequencies ranging from daily to never.analyze_data
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The slide uses icons to represent different storage methods, with percentages indicating the proportion of respondents for each category.analyze_data
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The slide uses a stacked bar chart format with callouts for average gain/loss percentages.analyze_data
21
The chart uses a 7-point scale where 1 is 'Not at all' and 7 is 'Definitely'.analyze_data
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The slide features a large number '2' indicating it is the second section of the deck.transition
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24
The chart displays survey results regarding public knowledge of crypto assets.analyze_data
25
The chart uses a 7-point scale, aggregated into 'Familiar' (5-7) and 'Not Familiar' (1-3) buckets.analyze_data
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The slide uses a bar chart to show the distribution of correct answers and a bulleted list for demographic insights.analyze_data
27
The chart uses a stacked bar format to visualize survey responses (True, False, Don't know) with highlighted correct answers.analyze_data
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The chart uses a 7-point scale, aggregated into top-box (5-7) and bottom-box (1-3) metrics.analyze_data
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The chart uses a 7-point Likert scale, aggregated into top-box (5-7) and bottom-box (1-3) metrics.analyze_data
30
The chart uses a 7-point scale where 1 is 'Not at all' and 7 is 'Definitely'.analyze_data
31
The slide highlights a significant knowledge gap, with 51% of respondents answering 'I don't know' and 31% incorrectly believing crypto assets are not regulatedanalyze_data
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The slide features a large '3' which likely refers to the number of reasons or a specific section index.transition
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35
Base: Have owned crypto assets (n=670). Q17. Why did you purchase crypto assets?analyze_data
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36
The chart uses a two-column layout for categories, with specific demographic insights highlighted for certain data points.analyze_data
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37
The chart includes a specific callout for gender differences in the 'exchange' category.analyze_data
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38
The slide uses a drill-down visual to show that 35% of respondents hold 'Cryptocurrency', which is then expanded into a list of specific coins.analyze_data
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39
The chart displays a breakdown of investor responses to whether their advisor recommended crypto assets, with a clear split between 'Yes' (21%) and 'No' (74%).analyze_data
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The chart shows a stacked bar representing 100% of respondents, split into 'Yes' (21%) and 'No' (75%) categories, with additional demographic breakdowns in the analyze_data
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Base: Have owned crypto assets (n=670). Q19. Have you ever used your stablecoins, if you own any, for any of the following purposes?analyze_data
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The slide uses a flow-style diagram to connect the 'Stablecoins' category from a general crypto asset list to a specific breakdown of reasons for holding them.analyze_data
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The slide uses a drill-down visual to show that 12% of respondents hold stablecoins, then lists the specific stablecoins held by those respondents.analyze_data
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Data source: Ipsos survey of crypto asset owners (n=670).analyze_data
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46
The slide uses a split bar chart format to display a long list of survey responses.analyze_data
47
Data source: Q14. Base: Have never owned crypto assets / crypto investment funds (n=1046).analyze_data
50
The slide uses a split bar chart layout to display various advertising channels and their respective recall percentages.analyze_data
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Base: Excluding those that don't know what crypto is OR don't know if they own crypto assets or funds (n=1535). Q12.analyze_data
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The slide compares financial literacy across various cohorts including crypto owners vs non-owners, gender, age, education, and income.analyze_data
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The slide includes a base size (n=2360) and the specific question asked to respondents.analyze_data
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Base: All respondents (n=2360). Q41: Imagine that the interest rate on your savings account was 1% per year and inflation was 2% per year. After 1 year, with thanalyze_data
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58
The slide highlights that only 51% of respondents correctly identified the statement as false.analyze_data
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The slide highlights that only 26% of respondents correctly identified that bond prices rise when interest rates fall.analyze_data
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The chart aggregates survey responses into two primary segments: 'More Conservative' (56%) and 'More Aggressive' (26%).analyze_data
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Base: All respondents (n=2360). Q45. What is your attitude toward risk when making investment decisions?analyze_data
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Data presented in two side-by-side tables. Base: All respondents (n=2360).analyze_data
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The slide presents two distinct tables side-by-side, segmenting data by Very Conservative, Conservative, Moderate, and Aggressive investor types.analyze_data
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The chart uses a bar-vertical format to compare preference percentages for different risk scenarios.analyze_data
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The table displays percentage distribution of respondents across 6 risk scenarios based on their crypto ownership status.analyze_data
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The data is presented in three columns, with the first column including horizontal bar charts for visual comparison.analyze_data
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Base: Acquired assets through Centralized Crypto Trading Platform (n=372). Q27. Before purchasing the crypto asset on the crypto trading platform, did the cryptsummarize
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The chart aggregates survey responses regarding fee structures on centralized crypto trading platforms.analyze_data
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The chart highlights specific security-related issues with dashed yellow boxes.analyze_data
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Base: All respondents (n=1738). Q3. Do you own any of the following investment products either inside or outside of an RRSP, RESP, RRIF, or TFSA?analyze_data
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The chart displays 6 categories of investment management styles with percentages totaling 100%.analyze_data
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The chart uses stacks of coins to represent different investment value tiers.analyze_data
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