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Ipsos · consulting-deck

INVESTING AND THE COVID-19 PANDEMIC

61 pages · 6 arc beats · 2 loops

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INVESTING AND THE COVID-19 PANDEMIC

Ipsos
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 5
— No image bound to this slide. Wire up imgproxy to display the rendered slide JPEG.
—

Deck intelligence map

6
coverage by narrative range · generated from this deck JSON
Narrative range 61 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Attention 3 slides 100% 3/3 slides 100% 3/3 slides · 14 hits
— 0/3 slides
33.3% 1/3 slides
— 0/3 slides
100% 3/3 slides
— 0/3 slides
Interest 6 slides 100% 6/6 slides 100% 6/6 slides · 50 hits
— 0/6 slides
16.7% 1/6 slides 16.7% 1/6 slides 100% 6/6 slides
— 0/6 slides
Complication 12 slides 100% 12/12 slides 100% 12/12 slides · 71 hits
— 0/12 slides
75% 9/12 slides · 10 hits
— 0/12 slides
100% 12/12 slides
— 0/12 slides
Evidence 19 slides 100% 19/19 slides 100% 19/19 slides · 132 hits
— 0/19 slides
100% 19/19 slides · 20 hits
— 0/19 slides
100% 19/19 slides 31.6% 6/19 slides Desire 9 slides 100% 9/9 slides 100% 9/9 slides · 68 hits
— 0/9 slides
100% 9/9 slides 11.1% 1/9 slides 100% 9/9 slides
— 0/9 slides
Action 12 slides 100% 12/12 slides 100% 12/12 slides · 74 hits
— 0/12 slides
25% 3/12 slides 8.3% 1/12 slides 100% 12/12 slides 25% 3/12 slides

Slide inventory

61
every slide · same image gating as the playbook
01
Slide 1
front_matter
Open slide detailBeat · Attention
02
front_matter
Open slide detailBeat · Attention
03
front_matter
Open slide detailBeat · Attention
04
establish_context
Open slide detailBeat · Interest
05
summarize
Open slide detailBeat · Interest
06
Slide 6 of an Ipsos deck.summarize
Open slide detailBeat · Interest
07
Slide 7 of an Ipsos deck.summarize
Open slide detailBeat · Interest
08
The slide uses a donut chart to illustrate the segmentation of active investors.summarize
Open slide detailBeat · Interest
09
summarize
Open slide detailBeat · Interest
10
transition
Open slide detailBeat · Complication
11
diagnose
Open slide detailBeat · Complication
12
The chart uses a horizontal bar format to segment responses into those who can pay immediately vs those who need to take on debt.analyze_data
Open slide detailBeat · Complication
13
The slide uses a donut chart to visualize survey results regarding unexpected financial impacts of the pandemic.analyze_data
Open slide detailBeat · Complication
14
transition
Open slide detailBeat · Complication
15
The slide uses a narrative structure to present survey findings regarding financial behavior changes during the pandemic.establish_context
Open slide detailBeat · Complication
16
The chart displays three categories: Yes, No, and Not applicable for eight different savings goals.analyze_data
Open slide detailBeat · Complication
17
The chart uses a stacked bar format to compare 'Stopped saving' vs 'Continued saving' across 8 categories, plus a summary metric on the right.analyze_data
Open slide detailBeat · Complication
18
The slide uses a pie chart to show pre-pandemic status and a large metric to show pandemic-era status.analyze_data
Open slide detailBeat · Complication
19
The slide uses a pie chart to show pre-pandemic savings behavior and a callout to show the percentage of those who continued saving during the pandemic.analyze_data
Open slide detailBeat · Complication
20
transition
Open slide detailBeat · Complication
21
summarize
Open slide detailBeat · Complication
22
The slide highlights a disproportionate impact on lower-income households (36% of those earning <= $50k feel worse off).analyze_data
Open slide detailBeat · EvidenceLoop · Cost Of Inaction
23
The chart is a 10x10 grid representing 100% of respondents, with 21 squares filled to represent the 21% figure.analyze_data
Open slide detailBeat · EvidenceLoop · Cost Of Inaction
24
The slide uses a donut chart to visualize survey data regarding investment liquidation for living expenses.summarize
Open slide detailBeat · EvidenceLoop · Cost Of Inaction
25
transition
Open slide detailBeat · EvidenceLoop · Cost Of Inaction
26
Slide 26 from an Ipsos deck.summarize
Open slide detailBeat · EvidenceLoop · Cost Of Inaction
27
The chart displays survey results from Q13 (n=2001).summarize
Open slide detailBeat · EvidenceLoop · Cost Of Inaction
28
The chart displays a breakdown of recovery timelines, with a significant portion reporting no change in financial status.analyze_data
Open slide detailBeat · Evidence
29
The chart visualizes survey data regarding economic impact duration expectations.analyze_data
Open slide detailBeat · Evidence
30
Data source: Q16. When do you think the Canadian economy will be as strong as it was before the pandemic? Base: All respondents (n=2001).analyze_data
Open slide detailBeat · Evidence
31
The slide uses a donut chart to define the 'optimist' segment (37% of respondents).summarize
Open slide detailBeat · Evidence
32
The slide defines 'pessimists' and segments their behaviors into three categories: preparing for disruption, cutting back, and staying put.diagnose
Open slide detailBeat · Evidence
33
The chart displays agreement levels for various financial statements, showing a shift towards saving and debt reduction.analyze_data
Open slide detailBeat · Evidence
34
Includes a stacked bar chart comparing pre-pandemic and current stress levels, and a pie chart showing the shift in stress levels.analyze_data
Open slide detailBeat · Evidence
35
Bolding indicates statistical significance at the 95% level. Green = higher than other columns, Red = lower than other columns.analyze_data
Open slide detailBeat · Evidence
36
The chart shows data for those aged 35 and older, while the text mentions specific findings for those under 35.analyze_data
Open slide detailBeat · Evidence
37
transition
Open slide detailBeat · Evidence
38
Slide 38 of an Ipsos deck.summarize
Open slide detailBeat · Evidence
39
analyze_data
Open slide detailBeat · Evidence
40
The chart aggregates data into two main categories: 20% or less sold (14%) and 21% or more sold (8%).analyze_data
Open slide detailBeat · Evidence
41
The chart shows a breakdown of reasons for selling investments, with a specific callout for the 'pay expenses' category among net sellers.analyze_data
Open slide detailBeat · Desire
42
Data based on Ipsos survey, Q22.analyze_data
Open slide detailBeat · Desire
43
The chart uses a horizontal bar chart to show distribution of investment activity, with aggregated callouts for specific segments.analyze_data
Open slide detailBeat · Desire
44
Data source: Q24 survey of 627 investors.analyze_data
Open slide detailBeat · Desire
45
The slide uses a two-stage donut chart to illustrate the segmentation of the total investor population.analyze_data
Open slide detailBeat · Desire
46
Bolding indicates statistical significance at 95% level.compare_options
Open slide detailBeat · Desire
47
analyze_data
Open slide detailBeat · Desire
48
The slide uses a donut chart to show the total percentage of leveraged investors (9%) and a second donut chart to show the influence of financial advisors on thanalyze_data
Open slide detailBeat · Desire
49
The slide uses a combination of bar charts and a stacked bar to visualize shifts in risk appetite.analyze_data
Open slide detailBeat · Desire
50
transition
Open slide detailBeat · Action
51
Includes survey methodology details at the bottom.analyze_data
Open slide detailBeat · Action
52
transition
Open slide detailBeat · Action
53
summarize
Open slide detailBeat · Action
54
The slide uses big numbers to highlight the percentage of correct answers for each specific financial concept.analyze_data
Open slide detailBeat · Action
55
The slide includes a bar chart showing the distribution of correct answers and bullet points detailing demographic correlations.analyze_data
Open slide detailBeat · Action
56
transition
Open slide detailBeat · Action
57
The slide uses a mix of icons, donut charts, bar charts, and a map to visualize survey respondent demographics.summarize
Open slide detailBeat · ActionLoop · Voice Of Customer
58
Survey question Q1, base n=2001.analyze_data
Open slide detailBeat · ActionLoop · Voice Of Customer
59
Survey data from Ipsos, n=2001.analyze_data
Open slide detailBeat · ActionLoop · Voice Of Customer
60
other
Open slide detailBeat · Action
61
This is a standard corporate 'About Us' slide.establish_context
Open slide detailBeat · Action