IPSOS SEA AHEAD SHIFTS & SENTIMENTS — playbook

IPSOS SEA AHEAD SHIFTS & SENTIMENTS

Ipsos

arc beats above · slides in the middle · loops below · scroll → 2 LOOPS

Deck intelligence map

5

coverage by narrative range · generated from this deck JSON

Narrative range 35 total

Metadata

Components

Metrics

Tools

Frameworks

Beats

Loops

Setup 4 slides 100% 4/4 slides 100% 4/4 slides · 27 hits

— 0/4 slides

— 0/4 slides

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100% 4/4 slides

— 0/4 slides

Complication 8 slides 100% 8/8 slides 100% 8/8 slides · 48 hits

— 0/8 slides

62.5% 5/8 slides

— 0/8 slides

100% 8/8 slides

— 0/8 slides

Evidence 8 slides 100% 8/8 slides 100% 8/8 slides · 36 hits

— 0/8 slides

75% 6/8 slides · 7 hits 12.5% 1/8 slides 100% 8/8 slides 75% 6/8 slides Key Messages 6 slides 100% 6/6 slides 100% 6/6 slides · 33 hits

— 0/6 slides

33.3% 2/6 slides · 3 hits

— 0/6 slides

100% 6/6 slides

— 0/6 slides

Solution 9 slides 100% 9/9 slides 100% 9/9 slides · 55 hits

— 0/9 slides

— 0/9 slides

11.1% 1/9 slides 100% 9/9 slides 55.6% 5/9 slides

Slide inventory

35

every slide · same image gating as the playbook

01

front_matter

Open slide detailBeat · Setup

02

The slide outlines the scope of a multi-wave study across six Southeast Asian markets.establish_context

Open slide detailBeat · Setup

03

transition

Open slide detailBeat · Setup

04

Includes branding for Ipsos SEA Ahead and a speaker bio for Kiranjit Singh.transition

Open slide detailBeat · Setup

05

transition

Open slide detailBeat · Complication

06

The slide uses a laptop graphic as a container for the data visualization.analyze_data

Open slide detailBeat · Complication

07

The slide uses a laptop graphic as a container for the data visualization.analyze_data

Open slide detailBeat · Complication

08

The slide uses donut charts to visualize sentiment distribution (Better Off, About the same, Worse Off) and net scores for 6 countries and a regional average.analyze_data

Open slide detailBeat · Complication

09

The chart uses a stacked bar format to contrast 'Not Satisfied' (red) and 'Very satisfied' (green) segments.analyze_data

Open slide detailBeat · Complication

10

The chart uses a stacked bar format to represent sentiment distribution (Poor, Moderate, Don't Know, Good, Very Good) and a donut chart for the regional net aveanalyze_data

Open slide detailBeat · Complication

11

The slide tracks sentiment over time (Wave 3, 4, 5).summarize

Open slide detailBeat · Complication

12

transition

Open slide detailBeat · Complication

13

Data source: Ipsos SEA Ahead: Shifts & Sentiments. Survey base n=3000 (n=500 per country).analyze_data

Open slide detailBeat · Evidence

14

The slide uses a visual metaphor of social distancing chairs (one marked with an X, one with a check) to represent the pandemic context.transition

Open slide detailBeat · Evidence

15

The slide uses a donut chart for the regional average and a stacked bar chart for country-specific data.analyze_data

Open slide detailBeat · EvidenceLoop · Cost Of Inaction

16

The chart shows a split between 'Yes' (fair) and 'No' (unfair) compensation. Note: The sum of percentages in the bar chart often exceeds 100%, suggesting multipanalyze_data

Open slide detailBeat · EvidenceLoop · Cost Of Inaction

17

Ipsos survey data, n=3000 total, n=500 per country.analyze_data

Open slide detailBeat · EvidenceLoop · Cost Of Inaction

18

The slide uses a bar chart to visualize public opinion on UBI in Southeast Asia.analyze_data

Open slide detailBeat · EvidenceLoop · Cost Of Inaction

19

transition

Open slide detailBeat · EvidenceLoop · Cost Of Inaction

20

compare_options

Open slide detailBeat · EvidenceLoop · Cost Of Inaction

21

The slide uses a split-screen layout to contrast government responsibilities with business responsibilities.summarize

Open slide detailBeat · Key Messages

22

front_matter

Open slide detailBeat · Key Messages

23

The slide uses a stacked bar approach to represent a conversion funnel from awareness to purchase.quantify_impact

Open slide detailBeat · Key Messages

24

The chart highlights significant growth in livestream purchasing across all categories, with Clothing/Footwear being the most popular.analyze_data

Open slide detailBeat · Key Messages

25

The slide uses a visual collage of screenshots from different livestream platforms (Facebook, etc.) to demonstrate market activity.establish_context

Open slide detailBeat · Key Messages

26

The slide uses a visual metaphor of a smartphone screen to frame the data points.quantify_impact

Open slide detailBeat · Key Messages

27

front_matter

Open slide detailBeat · Solution

28

The chart uses a stacked bar format for country-specific data and a donut chart for the regional average.analyze_data

Open slide detailBeat · SolutionLoop · Voice Of Customer

29

The slide uses an iceberg metaphor (plastic bags shaped like icebergs) to represent climate issues.summarize

Open slide detailBeat · SolutionLoop · Voice Of Customer

30

Data source: Ipsos I SEA Ahead: Shifts & Sentiments. Survey conducted Oct-Nov 2021.analyze_data

Open slide detailBeat · SolutionLoop · Voice Of Customer

31

summarize

Open slide detailBeat · SolutionLoop · Voice Of Customer

32

Includes survey methodology details at the bottom.quantify_impact

Open slide detailBeat · SolutionLoop · Voice Of Customer

33

transition

Open slide detailBeat · Solution

34

transition

Open slide detailBeat · Solution

35

This is a closing/contact slide.other

Open slide detailBeat · Solution