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Ipsos · consulting-deck

The Anholt-Ipsos Nation Brands Index

31 pages · 4 arc beats · 4 loops

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The Anholt-Ipsos Nation Brands Index

Ipsos
arc beats above · slides in the middle · loops below · scroll → 4 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 2
— No image bound to this slide. Wire up imgproxy to display the rendered slide JPEG.
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Deck intelligence map

4
coverage by narrative range · generated from this deck JSON
Narrative range 26 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Problem 3 slides 100% 3/3 slides 100% 3/3 slides · 10 hits
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Market Size 2 slides 100% 2/2 slides 100% 2/2 slides · 10 hits
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Solution 18 slides 100% 18/18 slides 100% 18/18 slides · 100 hits
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61.1% 11/18 slides 16.7% 3/18 slides 100% 18/18 slides 66.7% 12/18 slides Team 3 slides 100% 3/3 slides 100% 3/3 slides · 13 hits
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Slide inventory

31
every slide · same image gating as the playbook
01
Slide 1
front_matter
Open slide detailBeat · Problem
02
front_matter
Open slide detailBeat · Problem
03
transition
Open slide detailBeat · Problem
04
The slide outlines the survey scope and demographic representation for the NBI study.establish_context
Open slide detailBeat · Market Size
05
The slide explains the sampling and selection process for the 60 nations included in the NBI study.establish_context
Open slide detailBeat · Market Size
06
The slide defines the methodology behind the NBI index, detailing the six pillars: Exports, Governance, Culture, People, Tourism, and Immigration & Investment.present_framework
Open slide detail
07
Explains the statistical approach used in the study to correlate performance ratings with overall satisfaction/loyalty.present_framework
Open slide detail
08
transition
Open slide detailBeat · Solution
09
summarize
Open slide detailBeat · Solution
10
The table is organized into 6 columns of 10 rows each, displaying rank changes for 60 countries.summarize
Open slide detailBeat · Solution
11
The table uses color coding (green for rank increase, red for decrease, grey for no change) to visualize performance shifts.summarize
Open slide detailBeat · Solution
12
The chart uses a reverse Y-axis where 1 is the top rank.summarize
Open slide detailBeat · SolutionLoop · Zoom In
13
The slide uses a line chart for historical ranking and a comparison table for category-specific score changes.diagnose
Open slide detailBeat · SolutionLoop · Zoom In
14
Includes a footnote regarding the change in sample size from 50 to 60 nations starting in 2021.summarize
Open slide detailBeat · SolutionLoop · Cost Of Inaction
15
transition
Open slide detailBeat · SolutionLoop · Cost Of Inaction
16
The slide explains the methodology behind new survey questions added to the Nation Brands Index (NBI).present_framework
Open slide detailBeat · Solution
17
The slide uses icons to represent traits and flags to represent nations.summarize
Open slide detailBeat · SolutionLoop · Voice Of Customer
18
The table uses country flags and names to indicate rankings for each attribute.compare_peers
Open slide detailBeat · SolutionLoop · Voice Of Customer
19
The table uses country flags and names to represent rankings for specific qualitative attributes.summarize
Open slide detailBeat · SolutionLoop · Voice Of Customer
20
transition
Open slide detailBeat · SolutionLoop · Mece Breakdown
21
The slide includes a Nation Brand framework diagram and a legend for new 2023 attributes.analyze_data
Open slide detailBeat · SolutionLoop · Mece Breakdown
22
The slide uses flag icons to represent countries and color-coded bars for importance metrics.compare_peers
Open slide detailBeat · SolutionLoop · Mece Breakdown
23
The slide uses a hub-and-spoke diagram to represent the 'Nation Brand' framework, with 'Immigration and Investment' as one of the spokes.summarize
Open slide detailBeat · SolutionLoop · Mece Breakdown
24
The table highlights specific countries as leaders in various investment-related attributes, with some attributes marked as new for 2023.compare_peers
Open slide detailBeat · SolutionLoop · Mece Breakdown
25
summarize
Open slide detailBeat · Solution
26
appendix
Open slide detail
27
summarize
Open slide detail
28
The slide clarifies the terminology used for new attributes that are excluded from the NBI Index calculations.summarize
Open slide detail
29
establish_context
Open slide detailBeat · Team
30
other
Open slide detailBeat · Team
31
state_next_steps
Open slide detailBeat · Team